TrustRadius Insights for Parse.ly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Insightful Reporting Capabilities: Users have found Parse.ly's report generation feature valuable for easily comparing article performance trends over time, aiding in strategic decision-making. This functionality allows users to identify patterns and make informed content strategy adjustments based on historical data analysis.
Visual Traffic Identification: The color-coded sources within Parse.ly enhance user experience by simplifying the identification of traffic origins to specific articles, improving navigation efficiency. By quickly recognizing the sources driving traffic to their content, users can tailor their strategies effectively.
Immediate Performance Insights: The real-time analysis tool in Parse.ly is highly praised by users for providing instant feedback on content performance and audience engagement, empowering timely adjustments. This feature enables users to react promptly to changing trends and optimize their content strategy for better results.
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Parse.ly Reviews
37 Reviews
Mid-sized Companies (51-1,000 employees)
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Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, which can be used to optimise our website. The software can also be used to generate reports, which for our organisation, is helpful to compare performance over time and across the organisation/individuals. Parse.ly is used across our organisation daily.
Pros
The ability to generate reports that allow individuals and the organisation to compare how articles have performed over time is really helpful. This also means that treads can be easily identified. The reports are also clear and easy to understand.
Parse.ly is user friendly and easy navigate, particularly when trying to establish the source of traffic to a particular article. It's also helpful that each source is coloured coded, making it easy to see at a glance where the traffic is coming from.
The graphs that show page views over time are helpful in establishing when is the best time for content to go live.
Cons
It would be good to be able to compare the current day with more than just the previous day on the 'Overview' layout.
It would also be helpful to drill down via the graphic to see which articles were trending at which times of day. This would be particularly useful out of traditional working hours.
Likelihood to Recommend
Parse.ly is well suited to use in the newspaper/media industry, but it would be equally well suited to use in any sector that wanted to judge - and be able to analyse - traffic to its website.
We mainly use it to track our online content - which articles are being widely read, how many page views has our website had, etc.
Pros
Outlines the information clearly and concisely
Provides interesting feedback
Informative, easy to use and thorough
Cons
Maybe add a UK contact number
Maybe direct access to the different categories , eg What's On
Maybe a way of seeing exactly where viewers are coming from
Likelihood to Recommend
I think it's ideal when it comes to finding out information about an article you've recently published, when you want to know how it's doing and how many people it's reaching worldwide. Maybe it's less appropriate when it comes to finding out more about the viewing of the different categories.
Parse.ly means data about the entire group's online traffic is available pretty much instantly. I use the platform to analyse my own traffic, for instance I can see which stories are trending, for how long, and this helps me analyse my output, so for instance maybe some types of stories don't tend to do well, and others do. This doesn't necessarily influence my output - for instance in Cambridge, a business story may be relatively low in traffic terms, but it is a select audience I want to reach, so the volume doesn't matter in that situation. It helps that I can assess where the traffic is coming from, how it compares against my colleagues' output for that hour/day/week/month, and it has become a vital tool to finetune my output.
Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.
Pros
Real time data analytics of published stories
Cons
Filtering by time, sections, author, etc if fiddly/moving between pulse/historic, etc can be clunky and make searching difficult - UX/layout
Saving and editing saved filtered searches not intuitive
Likelihood to Recommend
Watching live analytic insight is very useful and looking by day or month gives good snapshots of traffic and audience engagement. Looking at the audience's journey into and out of the story is not so good nor is seeing how video engagement is performing etc. Insight on pages and how people read is not there.
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of topics are most resonating with our audience. What do they want to know more about? What are they not that interested in? Etc.
Pros
Traffic numbers
Comparisons
Organization
Cons
N/A
Likelihood to Recommend
I just think it is so much more well-organized and user-friendly than Google Analytics.
We monitor how people are viewing our news product by the day, hour, 10-minute segment, etc. Give us almost immediate data on what story is getting the most activity.
Pros
Shows story movement every few seconds.
Let's you check stats over both short and long periods of time.
Cons
It provides what we need. Hard to think of something it doesn't deliver.
Likelihood to Recommend
It is perfectly suited for giving you eyeball movement of stories and how they are being consumed, via mobile, desktop, etc.
Parse.ly has become an integral analytics tool throughout our organization. It provides daily insight into how our content is performing, providing the editorial team direct feedback into how well our readership likes or dislikes the content being produced. We use it for daily reports across our content and conference websites, as well as a screen with a dashboard showing the daily information.
Pros
Provide insight into reader average time spent on content
Reporting around specific events
Dashboarding to have insight into multiple things at once
Cons
Being able to identify who the users are
Providing more details related to reader personas
Native Drupal module
Likelihood to Recommend
Parse.ly has become an integral tool for our content operations. The Site Details report is emailed to the staff each morning to provide an overview of the site and performance from the previous day. We use this to analyze text-based, and video-based content, to determine what the next steps are for the editorial team.
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used daily by the editorial department but also to help our advertising teams discuss online digital advertising sales with clients. It guides our news team on content that is doing well in real-time, helping to inform decisions about what stories to cover in the future. It offers excellent insight into the online performance of both individuals and the title (and its sister publications). We can gauge how we are performing from day to day, week to week, and month to month, enabling us to set targets to help us achieve growth in our online audience. We monitor the sources by which people come to us--such as social media or a Google search--along with the times of day and the type of platform they are using. By setting up reports, we can swiftly inform all team members how we are faring and how their stories are doing, encouraging them to continue posting content that our audience appreciates.
Pros
Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
Cons
A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
Likelihood to Recommend
Ideal for news teams who want to keep track of the success of their online audience and understand what stories perform well, where their audience is coming from, how sticky their content is, and how they are performing compared to normal achievements. It may be more difficult for ad managers to understand how specific ads are performing--although this is not my area of expertise.
It is used to gauge what stories are resonating with readers and calculate concurrent views, which translates to clicks aka eyes on stories. These numbers allow us to see what articles do well, what we can do more of, and which articles fall flat. Clicks also generate business for the company, a media outlet.
Pros
Real-time reporting
Easy to use
Reliable
Always being refreshed
Cons
Sometimes the format changes so you don’t see the top 20 stories, only say 8 or 10
Sometimes the history feature is glitchy
It doesn’t remember you so you always need to click on what you need
Likelihood to Recommend
It is a colorful, engaging site, which is easy to use. I also appreciate the header at the top to know if it is a slow day or an exceptional day traffic-wise. It gives you an immediate heads up. It also easily lists the top authors for the day. Would highly recommend.
Parse.ly is being used by the whole organization, specifically by our content teams. They use it to monitor traffic and see what is performing well, what is struggling, and what we should write more of.
Pros
Real time analytics
Shows multiple filters with ease
Easy to use
Cons
Author doesn't update along with an article.
Limit on the number of time periods that can show at once.
Deeper analytics can become confusing.
Likelihood to Recommend
For journalists and content creators wanting to see how their content is performing.
For anyone who needs to see their website's strengths.
It is less appropriate if you want extremely detailed insights into your articles.
