TrustRadius Insights for Parse.ly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Insightful Reporting Capabilities: Users have found Parse.ly's report generation feature valuable for easily comparing article performance trends over time, aiding in strategic decision-making. This functionality allows users to identify patterns and make informed content strategy adjustments based on historical data analysis.
Visual Traffic Identification: The color-coded sources within Parse.ly enhance user experience by simplifying the identification of traffic origins to specific articles, improving navigation efficiency. By quickly recognizing the sources driving traffic to their content, users can tailor their strategies effectively.
Immediate Performance Insights: The real-time analysis tool in Parse.ly is highly praised by users for providing instant feedback on content performance and audience engagement, empowering timely adjustments. This feature enables users to react promptly to changing trends and optimize their content strategy for better results.
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Parse.ly Reviews
18 Reviews
Marketing
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I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
Pros
Easily group content by tag
Easily group content by site section
Accurately count time spent on articles
Get a general understanding of where traffic is coming from
Cons
I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
If a tag is added after you publish, Parse.ly only counts the traffic after it was added
Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
Likelihood to Recommend
Measuring time spent, grouping content by site sections and/or tags. If we are really trying to see where traffic is coming from, it is harder to get more granular on Parse.ly. I am also sometimes looking at specific parts of the site that aren't content and there is no way for me to look at these custom elements.
Parse.ly is being used by the whole organization, specifically by our content teams. They use it to monitor traffic and see what is performing well, what is struggling, and what we should write more of.
Pros
Real time analytics
Shows multiple filters with ease
Easy to use
Cons
Author doesn't update along with an article.
Limit on the number of time periods that can show at once.
Deeper analytics can become confusing.
Likelihood to Recommend
For journalists and content creators wanting to see how their content is performing.
For anyone who needs to see their website's strengths.
It is less appropriate if you want extremely detailed insights into your articles.
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'. With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
Pros
Intuitive, easy-to-use interface.
Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
Cons
Referral data could be more detailed and specific.
Better labeling in graph form/ability to zoom in to traffic spikes/drops.
Saving last searches.
Likelihood to Recommend
For complete novices to the world of data analysis, Parse.ly offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by Parse.ly for a really nuanced picture. However, there is power in simplicity and what Parse.ly offers.
Parse.ly is being used across the whole organization. It is used on a weekly basis to track content performance and the bookmarklet tools is used regularly to check the performance of specific articles. It addresses the issues of content monitoring, and provides more data than Google Analytics in terms of engaged minutes and social media referrals with accuracy.
Pros
Easy to segment dashboards based on search terms and over periods of time.
The ability to click on particular features of the dashboard (eg referrals) to drill down to more data.
The bookmarklet tool is ideal for quick access to specific pieces.
Cons
Being able to download the graphs from the dashboard rather than just exporting raw data to a CSV file.
Being able to sort search results by date published.
Including LinkedIn stats as part of the main dashboard report.
Likelihood to Recommend
Parse.ly is particularly useful for content management reporting, particularly on specific segments or categories. The dashboards are clear and intuitive to use, and the ability to drill down to more information is fantastic. I also appreciate the way Parse.ly provides regular updates for users along with calls with account managers.
It is used by all writers in the organization to track individual performance, monthly unique visitors, and daily results from each writer. We receive the analytics every day to determine our strengths and areas of improvement. I use my individual data to set daily, monthly, and weekly goals. I also compare data to prior periods to track what works best and what needs to change going forward.
Pros
Track individual writer performance.
Track monthly results for the entire organization.
Track the best posts of the month.
Cons
It would be great if I can use this from an app and monitor results from my phone.
Receive updates when I've reached a 100K views on a post or another benchmark.
Receive notifications when the organization achieves a certain benchmark.
Likelihood to Recommend
Parse.ly is perfect when you have a team of individuals and want to track the progress of everyone on the team to achieve specific company objectives. For example, if you have a team of five content creators and want to know how many articles each one has written, you can check Parse.ly. You will also see how many views and visitors were generated from each author and post.
We use Parse.ly to measure the performance of our blog. Parse.ly shows us top articles by a variety of metrics like read time and helps us see which posts are performing the best and which are rising stars.
Pros
Easy to use
Easy to implement
Great support
Highly visual
Get answers way faster than using Google Analytics
Cons
Would love conversion funnel tracking
Likelihood to Recommend
Parse.ly is designed for measuring the performance of your content, typically blog posts or other longer-form articles. It's much easier to use and set up than something like Google Analytics which has limited charts and takes a ton of configuration. The downside is it's mostly for blogs, we don't use it to track the performance of landing pages on our site.
We use Parse.ly across our media business. We started with the Audience team and BI, rolled out to editorial, but it's now the default self-serve analytics tool for many people across all divisions. Parse.ly doesn't necessarily provide data that isn't available elsewhere, but the fact it's designed for publishers and so simple to use means usage is extremely high and frequent, more so than other tools.
Pros
Simplicity and presentation of data
Real-time analytics
Designed for publishers
Cons
More event and conversion tracking in real-time
Improvements to reporting centre
Make comparative period-on-perios reporting simpler and more effective.
Likelihood to Recommend
Parse.ly is significantly better than Google Analytics in terms of real-time accuracy and usability.
Parse.ly offers some really useful longer-term reports (eg. I like the evergreen report).
We do tend to default back to Google Analytics for longer-term reporting. Also comparing period-on-period is very limited in Parse.ly. I'd love to see that improved
Parse.ly is a an incredible tool for democratizing data. It's used by our digital editorial teams to keep track of performance of content in real time. It allows them to understand if and when they are having above or below average days and why. This constant feedback helps them approve their approach to content framing and content distribution. Furthermore, its intuitive nature helps the creative editorial teams internalize the data and begin making more data-driven decisions without the need for constant support from an analytics team.
Pros
Intuitive, easy to use and understand.
Real-time data shows what's happening right now.
Context, understand how and why you are doing above/below average in terms of readership and engagement.
Cons
It's not as comprehensive as GA or Adobe.
Video tracking.
Likelihood to Recommend
If you have an editorial team creating content daily that needs feedback on the performance of that content, then Parse.ly is the number one tool for the job. If you are running an ecommerce site or a site that is trying to drive some type of conversion, Parse.ly is not suited for that. Parsely is great at displaying real-time data on story level performance across all of the stories distribution channels. This data can then be rolled up or down to understand how topics and traffic sources are doing compared to historical benchmarks.
It's being used by different departments across the company for website analytics, as we prefer not to use tools and platforms created by key competitors.
Pros
The user-interface is clear, simple and easy-to-use.
Designed with editors/marketers/content creators in mind.
The support team are quick and helpful to respond.
Cons
It's not as robust as Google or Adobe Analytics.
The platform has a few bugs and issues.
Likelihood to Recommend
It's great for a quick and cost-effective solution for web analytics.
Parse.ly is largely used to track real-time traffic as well as a map where users go from the get-go.
Pros
Tracking real-time traffic.
Following users across the site.
Showing traffic sources
Cons
Reporting functionality could be improved.
It would be helpful if Parse.ly updated content without a recrawl on our end.
It would be helpful if we could isolate traffic by the time period of publication, not just by time period — e.g. be able to see traffic ONLY for pieces published in a certain time frame without the noise of other content.
Likelihood to Recommend
Parse.ly is invaluable for tracking real-time visits to your site, allowing you to optimize content when users are actually on it.
