ON24

In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.

• we are still new and learning how to leverage the platform
• i do wish the advanced analytics were included

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.

• Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
• Our guest presenters have an easier time joining and using the tool
• Far easier to use and setup webinars from a digital admin side

GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams

Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS

We use ON24 mainly for the Webinar functionality. We used to struggle with getting everyone together on the same dates for webinars on a monthly basis so the Simu-live functionality has been a game changer for us. Being able to record a webinar in advance when everyone's schedules are aligned and then broadcast it at a later date means if someone has an emergency meeting or needs to be on site we can reschedule and it doesn't affect the webinar and we aren't going out to a live audience.

• Increased overall number of webinars
• Increased number of webinar registrations and attendees
• Increased number of willing speakers

GoTo Webinar

ON24 manages all of our webinars. The landing page for the webinar is created through ON24 which includes the registration form. It has an integration with Marketo, so all the registration data flows in seamlessly. We also host all the presentations and speaker logistics in ON24 so it's all managed in one place.

• Increased mid-funnel leads
• Scaled brand reach
• Increased engagement with target audiences

Adobe Marketo Engage

Adobe Marketo Engage, Salesforce Data Cloud, Sprout Social, Atlassian Confluence, Atlassian Jira, monday.com

The team at [...] relies on their event and field marketing channels to establish brand awareness and attract new members and retain existing clients. But in-person events were becoming costly, time consuming and limited the team’s ability to expand their reach to larger, global audiences. Event execution required the help of third-party vendors and made it hard if not impossible to capture and track valuable audience engagement data.

• More inbound requests
• Increased the number of events we are able to deliver by 400%
• 2x increase in registration

Microsoft Teams