We have used ON24 for Live Virtual Event organizing. And we have used ON24 with Adobe Marketo engage to automate the Live webinar event. We are pushing Leads form Marketo to ON24 through Webhook Concepts. Once leads sync into ON24 then audience will easy to enter into virtual live event
Pros
Live Virtual Event
On Demand Video
Q & A poll
Cons
Better UI & UX
Lobby and Panel Functionality
Likelihood to Recommend
We have used it for Many Live events in ON24 it was very nice experience that we integrated for live Virtual Event . Very easy to access and join live event through registered email id. And We have published on demand video for On demand session. Another one is once event is completed then Status will automatically and systemically updated in Third party softwares which is syncing and integrated with ON24.
VU
Verified User
Employee in Information Technology (1001-5000 employees)
We run highly engaged marketing webinars on our products and services. ON24 has allowed us to track and measure webinars used for lead generation and help us generate marketing-qualified leads. One of the reasons we chose ON24 is because it runs inside a browser without the need to download a piece of software for our customers.
Pros
Reliability, extremely low outages.
The user interface for presenters and audience is intuitive and easy to learn.
Zero software or extensions to install that could be blocked for our customers.
Cons
There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
Number one above is a major pain point.
ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
Likelihood to Recommend
Having a platform where you can engage customers. It’s not only about the presentation, the polling, and customer engagement allows us to get feedback from customers. A major win for us is that it requires zero software to be downloaded. Running it within the browser window is such a huge impact. When webinar providers have software involved there could be issues with the end user trying to install and run it due to security settings or software.
In our organization ON24 helps to integrate with the Marketo program and create webinars for the events. We create events in ON24 with ON24 event ID and use the event IDs in the campaigns using call webhook and integrate the Marketo programs. The main scope is that to create webinar meetings in ON24 and sent the emails in Marketo
Pros
To create event webinars
Cons
ON24 can be improved in the User Interface experience
Likelihood to Recommend
ON24 is well suited for webinar creation. The main use of ON24 is that of it provides detailed report of the audience performance like total attendees, engagement time, total leads, Unique Attendance to Leads, Average Webinar Engagement, Engagement time, Total leads, Audience Feedback, Registration Source, Lead and account trends
VU
Verified User
Employee in Information Technology (1001-5000 employees)
ON24 has been a part of our organization (Avaya) for 6 years. ON24 has detailed analytics and great engagement, which we were looking forward to. We use ON24 for all our webinars, and the platform is easy to use and very detailed at the same time.
Pros
Webinars hosted in ON24 run smoothly and never lag, and the help desk is very responsive.
Detailed analytics in every field include surveys, unique clicks, and downloads.
Registration details and multi-registration links in ON24 are very helpful and allow us to add additional registration fields and restrict certain domains.
Cons
One-click access to the help desk agent. This was easy before, but now it's a long process.
Video recording on Simulive is something that we look forward to, not just recording on slides.
Restricting certain countries to sessions should be added along with restricting domains.
Likelihood to Recommend
ON24 is a one-stop shop when it comes to your company's webinar needs. From creating a webinar session to engaging partners and customers, reports, adding widgets, creating on-demand sessions, etc.
We use ON24 for external webinars, as a registration site for in-person events, for internal town hall events, and - occasionally - as a platform to deliver presentations to existing clients.
ON24 helps us reach a large audience of clients, prospects, and internal staff; gauge the effectiveness of our content; serves as an enabler of a key pillar of our marketing strategy (thought leadership).
Pros
Manages all elements of the registration, confirmation, follow-up process for events and webinars.
Enables us to present our brand visual identity consistently.
Identifies the level of engagement our participants have with our content.
Delivers topline metrics for our webinars.
Presents us in a very professional, buttoned-up way.
Ensures our participants' privacy.
Very robust integration with Salesforce
Cons
Organizational structure when being used by multiple users across an organization.
Single 360-degree reporting on audience members specific to an event
The additional functionality (especially AI) needs to mature before it will become useful for us.
Likelihood to Recommend
If you're holding frequent (i.e., multiple times per week) webinars to large audiences, ON24 is very powerful.
It can also be adapted well to serve as a registration site for in-person events (as opposed to a specialist platform like Cvent).
Is also a very good way to hold Town Halls, especially when participants want to ask questions anonymously.
We use ON24 to engage customers and prospects through thought leadership webinars. The platform addresses our need for interactive virtual events, enhancing audience participation and lead generation. Our use case involves hosting webinars that provide valuable insights, fostering stronger client relationships and driving marketing efforts.
Pros
User-Friendly Interface
Automated Email Communication
Customization and Branding
Cons
Editing Tools
Feature Integration
Customer Support
Likelihood to Recommend
ON24 is ideal for hosting large-scale webinars, virtual events, and on-demand content where engagement analytics and branding customization are critical. However, it is less suitable for smaller, informal meetings or scenarios requiring advanced collaboration tools like breakout rooms, as these functionalities are limited or require additional investment.
Accessibility is very important to the ADA office as well as training. We are always looking for ways to be more inclusive. ON24 is an accessible option for virtual webinars and training events. It's a great cloud-based platform for webcasting as well. I like that it is easy to personalize to each company's needs.
Pros
accessibility
inclusiveness
engagement
personalize
Cons
one-to-one attention
security
Likelihood to Recommend
It is well suited for training large groups of people, but I don't see it as well-suited for small groups of people. It is great for webcasts, webinars, and virtual training events. It's great for the environment but not as great for security. It's great for gathering data from participants, but maybe they don't want that information to be gathered.
We use ON24 for webinars throughout the year. We hold approx. 4-5 webinars per year for our members. We love the platform and would like to look into integrating it with our AMS. Once we have our new AMS in place, we will look to integrate with ON24. Platform is easy to use and looks very professional.
Pros
Platform is easy for Presenters to connect to and use
Creating a template is simple - love re-using
Its easy for the participants to connect
Love the eMail reminders
Cons
Changing the colors of the icons in elite
Unsure
Likelihood to Recommend
ON24 is a terrific product for us. You can learn to use the platform on your own or pay for 'an expert' to assist you. I like the different levels of support offered. Unsure of any less appropriate items.
VU
Verified User
Manager in Information Technology (51-200 employees)
In our organization we use ON24 platform for creating Webinar and integrating with them with the Marketo program and sending email where ON24 event id is embedded. ON24 event id very easy to create and the UI looks good compared to other webinar platforms. Overall ON24 is easy to access for our organization.
Pros
ON24 event id integration
Integration of ON24 with Marketo
ON24 event creation
Cons
With ON24, your digital and physical event attendees can simultaneously engage with live keynotes and presentations
Likelihood to Recommend
ON24 is well suited for webinar creation very easy to attend and analyse the performance of the webinar based on the attendee results. It also shows the performance and activities of the attendee. It is well suited for email marketing and promoting the webinar compered to the other webinar platforms
