#1 most frequent
United States of America
69.4%1,327 installations of 1,912
What is ON24?
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.
Categories & Use Cases
Media
1 / 6
Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.
Top Performing Features
Audience polling
Presenters can ask for audience input.
Category average: 9.1
Q&A
Attendees can ask questions during the presentation.
Category average: 8.9
Event registration
Attendees can register in advance for upcoming online events (such as webinars).
Category average: 8.7
Areas for Improvement
Meeting initiation
Meetings can be easily initiated, whether they are scheduled or on the fly.
Category average: 7.9
Live chat
Participants can use one-on-one and group instant messaging to communicate privately or selectively during meetings.
Category average: 8.2
Integrates with social media
Integrates with social media sites like Twitter and LinkedIn to promote meetings and webinars.
Category average: 8.1
Who Buys & Uses ON24
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.2%156 installations of 1,912
#3 most frequent
Canada
4.0%77 installations of 1,912
Were still new but like what we are seeing...
Use Cases and Deployment Scope
In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.
Pros
- user experience
- visual appeal
- ability to increase the engagement level of those using the platform
Cons
- there is a lot to learn as a new user - but that is to be expected
Return on Investment
- we are still new and learning how to leverage the platform
- i do wish the advanced analytics were included
Other Software Used
HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub
ON24 - A nice refresh for our webinars
Use Cases and Deployment Scope
We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.
Pros
- Registration pages are easy to build and look clean
- Console (audience view) offers many tools to use for presentations and to engage the audience
- Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
- Support team and responsive and helpful
Cons
- UI is limited and it can be hard to find the button you are looking for
- Without proper training, the studio view for presenters can be confusing
- Technical integrations are more complicated to implement than previous webinar tools used in the past
Return on Investment
- Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
- Our guest presenters have an easier time joining and using the tool
- Far easier to use and setup webinars from a digital admin side
Alternatives Considered
GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams
Other Software Used
Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS
Take your webinars to the next level
Use Cases and Deployment Scope
We use ON24 mainly for the Webinar functionality. We used to struggle with getting everyone together on the same dates for webinars on a monthly basis so the Simu-live functionality has been a game changer for us. Being able to record a webinar in advance when everyone's schedules are aligned and then broadcast it at a later date means if someone has an emergency meeting or needs to be on site we can reschedule and it doesn't affect the webinar and we aren't going out to a live audience.
Pros
- Webinars
- Simu-live Webinars
- Resource library
Cons
- It's not always obvious how to do something, it can be multiple clicks deep from where you'd expect it to be
- Limited branding options
- Everything has to go through ON24 you can't send videos or demos for people to use without going through ON24 for reporting purposes but can lead to a bad UX
Return on Investment
- Increased overall number of webinars
- Increased number of webinar registrations and attendees
- Increased number of willing speakers
Alternatives Considered
GoTo Webinar
ON24
Use Cases and Deployment Scope
ON24 manages all of our webinars. The landing page for the webinar is created through ON24 which includes the registration form. It has an integration with Marketo, so all the registration data flows in seamlessly. We also host all the presentations and speaker logistics in ON24 so it's all managed in one place.
Pros
- Ease of registration
- Integration with other systems
- Robust support system
Cons
- Landing page customization
- Presentation interface
- Price
Return on Investment
- Increased mid-funnel leads
- Scaled brand reach
- Increased engagement with target audiences
Alternatives Considered
Adobe Marketo Engage
Other Software Used
Adobe Marketo Engage, Salesforce Data Cloud, Sprout Social, Atlassian Confluence, Atlassian Jira, monday.com
[...] increasing member enrollment
Use Cases and Deployment Scope
The team at [...] relies on their event and field marketing channels to establish brand awareness and attract new members and retain existing clients. But in-person events were becoming costly, time consuming and limited the team’s ability to expand their reach to larger, global audiences. Event execution required the help of third-party vendors and made it hard if not impossible to capture and track valuable audience engagement data.
Pros
- Personalized content to engage our members
- Engage in a larger audience virtually
- 50% increase in overall attendance rate
Cons
- Sometimes due to webinar being on a "website" we run into our audience members having connection issues. This is something that is a user problem, we understand, but trying to figure out a way to avoid that.
Return on Investment
- More inbound requests
- Increased the number of events we are able to deliver by 400%
- 2x increase in registration
Alternatives Considered
Microsoft Teams
