ON24

We have been using ON24 for about 3 years now and enjoy the experience every use. Our main use is for our webinar series where we show live demonstrations of our products and advertise our capabilities to our customers an people in the industry. We also use the platform to hold all- hands meeting internally. This is a chance to poll our internal employees and get their feedback on the strategy and activities the leaders have planned for the year. I think the biggest complaint we have is that you cant hold videos within the PPT and upload it into the platform. Each video has to be upload on its own which can be really frustrating.

• Capturing contacts has lead to sales for us because of this platform

We use ON24 to host most of our global webinars and virtual summit programs, which gives us great support in producing multiple webinars in quick succession without spending too much time on production and allowing us to focus more on the content.

• With the help of our global webinar programs, we are able to acquire more leads, but we have to integrate with Marketo to get an end-to-end picture and can't just rely on ON24.

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions, Zoom Custom AI Companion, Microsoft 365

needed interactive ways to engage audience through virtual events - on-demand, semi-live, and live events. Use the platforms polls, chat functionality, and Q&A sections to drive engagement with the audience.

• Increased engagement with audience

Adobe Marketo Engage

In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.

• we are still new and learning how to leverage the platform
• i do wish the advanced analytics were included

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.

• Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
• Our guest presenters have an easier time joining and using the tool
• Far easier to use and setup webinars from a digital admin side

GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams

Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS