ON24

Score8.8 out of 10

670 Reviews and Ratings

What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

Categories & Use Cases

Media

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.

Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.

Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.

Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.

Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.

Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment. This resource page has on-demand webinars, help articles and ways to immediately enroll.

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Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.

Audience polling
Presenters can ask for audience input.
Category average: 9.2
Q&A
Attendees can ask questions during the presentation.
Category average: 8.9
Event registration
Attendees can register in advance for upcoming online events (such as webinars).
Category average: 8.8

Meeting initiation
Meetings can be easily initiated, whether they are scheduled or on the fly.
Category average: 7.9
Live chat
Participants can use one-on-one and group instant messaging to communicate privately or selectively during meetings.
Category average: 8.2
Integrates with social media
Integrates with social media sites like Twitter and LinkedIn to promote meetings and webinars.
Category average: 8.1

Rhonda Moret View profile

Founder, CEO in Sales at Elevated Collective (11-50 employees employees)

Use Cases and Deployment Scope

In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.

Pros

user experience
visual appeal
ability to increase the engagement level of those using the platform

Cons

there is a lot to learn as a new user - but that is to be expected

Return on Investment

we are still new and learning how to leverage the platform
i do wish the advanced analytics were included

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

Verified User

Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.

Pros

Registration pages are easy to build and look clean
Console (audience view) offers many tools to use for presentations and to engage the audience
Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
Support team and responsive and helpful

Cons

UI is limited and it can be hard to find the button you are looking for
Without proper training, the studio view for presenters can be confusing
Technical integrations are more complicated to implement than previous webinar tools used in the past

Return on Investment

Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
Our guest presenters have an easier time joining and using the tool
Far easier to use and setup webinars from a digital admin side

Alternatives Considered

GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams

Other Software Used

Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS

Verified User

Manager in Manufacturing (201-500 employees employees)

Use Cases and Deployment Scope

We use ON24 mainly for the Webinar functionality. We used to struggle with getting everyone together on the same dates for webinars on a monthly basis so the Simu-live functionality has been a game changer for us. Being able to record a webinar in advance when everyone's schedules are aligned and then broadcast it at a later date means if someone has an emergency meeting or needs to be on site we can reschedule and it doesn't affect the webinar and we aren't going out to a live audience.

Pros

Webinars
Simu-live Webinars
Resource library

Cons

It's not always obvious how to do something, it can be multiple clicks deep from where you'd expect it to be
Limited branding options
Everything has to go through ON24 you can't send videos or demos for people to use without going through ON24 for reporting purposes but can lead to a bad UX

Return on Investment

Increased overall number of webinars
Increased number of webinar registrations and attendees
Increased number of willing speakers

Alternatives Considered

GoTo Webinar

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

ON24 manages all of our webinars. The landing page for the webinar is created through ON24 which includes the registration form. It has an integration with Marketo, so all the registration data flows in seamlessly. We also host all the presentations and speaker logistics in ON24 so it's all managed in one place.

Pros

Ease of registration
Integration with other systems
Robust support system

Cons

Landing page customization
Presentation interface
Price

Return on Investment

Increased mid-funnel leads
Scaled brand reach
Increased engagement with target audiences

Alternatives Considered

Adobe Marketo Engage

Other Software Used

Adobe Marketo Engage, Salesforce Data Cloud, Sprout Social, Atlassian Confluence, Atlassian Jira, monday.com

Verified User

Consultant in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

The team at [...] relies on their event and field marketing channels to establish brand awareness and attract new members and retain existing clients. But in-person events were becoming costly, time consuming and limited the team’s ability to expand their reach to larger, global audiences. Event execution required the help of third-party vendors and made it hard if not impossible to capture and track valuable audience engagement data.

Pros

Personalized content to engage our members
Engage in a larger audience virtually
50% increase in overall attendance rate

Cons

Sometimes due to webinar being on a "website" we run into our audience members having connection issues. This is something that is a user problem, we understand, but trying to figure out a way to avoid that.

Return on Investment

More inbound requests
Increased the number of events we are able to deliver by 400%
2x increase in registration

Alternatives Considered

Microsoft Teams

GoTo Webinar

Webex App

Zoom Events, duplicate

ON24

What is ON24?

Categories & Use Cases

Media

Key Features

Top Performing Features

Audience polling

Q&A

Event registration

Areas for Improvement

Meeting initiation

Live chat

Integrates with social media

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

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