#1 most frequent
United States of America
51.7%124,828 installations of 241,307
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
Categories & Use Cases
Media
1 / 4
Screenshot of Web forms to grow contact lists
Top Performing Features
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
Areas for Improvement
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Who Buys & Uses Klaviyo
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
9.2%22,095 installations of 241,307
#3 most frequent
Australia
7.8%18,777 installations of 241,307
Pros
- Robust email and SMS marketing automation features
- Valuable customer behavior insights for targeted campaigns
- Strong integration with e-commerce platforms like Shopify
Cons
- Occasional bugs or glitches within the platform
- Pricing can be perceived as expensive
- Some users find alternative products like Constant Contact and Mailchimp comparable
Excellent for Ecommerce Email Marketing THE BEST EVER
Use Cases and Deployment Scope
We are a Shopify Agency so we work with dozens of ecommerce clients across different sectors. We primarily support with on site conversion, but a big part of this is conversion and we need to ensure our merchants are re-targetting users who are engaged with their brand. That's where Klaivyo comes in. Klaviyo is what 9/10 of our clients use for their email marketing so often we support with setups, and advising on what they are missing.
Pros
- Segmentation
- Flows
- Editor and email builder
Cons
- Some Shopify integrations are limited (e.g. smartwishlist has limited segmentation options with klaivyo)
- Pricing can sometimes be a sticking point for our brands
- Would be helpful also if there was more AI integrations that recommended to brands what kind of flows they should have based on their business model
Return on Investment
- Allowed out merchants to immediately increase revenue
- Increased CLTV [Customer lifetime value]
- Allowed us to add new functions which are backed by email campaigns (e.g. loyalty campaigns, preorder etc...)
Alternatives Considered
Intuit Mailchimp and MailerLite
Other Software Used
MailerLite, Intuit Mailchimp, Buffer, Swym, Recharge, Dataships, Gorgias
Klaviyo is a great tool to start your business
Use Cases and Deployment Scope
Is our Email Service Platform for B2C and B2B
Pros
- Email templates
- Reporting and analytics
- Support center
Cons
- Flows are still not complex enough to consider other channel touchpoints like social media
- Integrations are not seamless after API change
- Identifying bots
Return on Investment
- We are still not reaching the level of personalization we’d like
- In order to create something more sophisticated in templates you need to know a little bit of coding
- We have grown as a brand and our database as well but not all of our list is engaged and Klaviyo helped us identified that
Alternatives Considered
Intuit Mailchimp and Constant Contact
Other Software Used
Dash Hudson, Elevar, Yotpo
Love it
Use Cases and Deployment Scope
Klaviyo is awesome, I love how easy it is to use and it can sync with my website traffic to make customized emails and texts based on the products that person looked at on my website. The AI features are also very helpful. It's all very user friendly and they have regular educational webinars explaining new features all the time
Pros
- customized emails
- easy to use
- seamless integration
Cons
- more templates
- more proposed campaigns
- more one on one assistance
Return on Investment
- -39% roi
Alternatives Considered
Constant Contact
A versatile email solution platform
Use Cases and Deployment Scope
We use Klaviyo for our entire B2C marketing an communication platform. We use around 35 different software and many of them want to email different parts of data at different times. Our biggest challenge was coordinating all the different emails going out. Klaviyo allowed us to consolidate a lot of that into a single system.
Pros
- We are able to segment customers into separate email groups like B2B and B2C, as well as some VIPs
- Being able to control all of the different inputs systems in one email chain is handy not overwhelming customers
- seeing some metrics are helpful at times
Cons
- Setup is not very easy, its not so plug and play. Some options are confusing and not intuitive.
- We feel like you need a dedicated email person to understand email best practices, Klaviyo does not hold your hand very well.
- Some actions are unclear, when trying to set up an email or create a campaign.
Return on Investment
- This had certainly made our email management easier for us, and a better customer experience.
- Its not clear on how to use all the tags, so sometimes it shows all sorts of success on sales or sign ups - point here is that it requires some expert setup to get the most out of it
Alternatives Considered
Intuit Mailchimp
Other Software Used
Shopify Plus, Helium 10, Amazon Seller Central
Great platform
Use Cases and Deployment Scope
We use klaviyo for our campaigns, sms, and automations. It’s integrated with our e-commerce platform, SHopify, to capture customer behavior and purchase data, which allows us to create highly targeted campaigns and automated flows. It really helps with driving repeat purchases and increasing customer lifetime value as well as personalizing messaging at scale so that customers receive content that’s relevant to their behavior and preferences.
Pros
- Full lifecycle flow series
- A/B tested campaign sends
- customer integration
Cons
- Attribution can feel oversimplified — often showing inflated numbers if someone was touched by both paid media and email.
- SMS is improving, but still not as advanced as dedicated SMS platforms
Return on Investment
- Automating lifecycle flows
- Having email and SMS in one platform has made our marketing efforts more efficient and cost-effective for our hd channel
Other Software Used
Attentive Mobile, Figma, Wrike
