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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    KlaviyoIntuit Mailchimp
    Editions & Modules
    No answers on this topic
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    KlaviyoIntuit Mailchimp
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoIntuit Mailchimp
    Considered Both Products
    Klaviyo
    Chose Klaviyo
    Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my …
    Incentivized
    Chose Klaviyo
    Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite.
    Incentivized
    Chose Klaviyo
    A different marketing manager used Mailchimp and Omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place.
    Incentivized
    Chose Klaviyo
    The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email …
    Incentivized
    Chose Klaviyo
    As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.
    Incentivized
    Chose Klaviyo
    Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything …
    Incentivized
    Chose Klaviyo
    Klaviyo is better thank Mailchimp but not as good as Drip. We use Klaviyo currently because the decision was made by management to move form Drip to Klaviyo.
    Incentivized
    Chose Klaviyo
    Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more …
    Incentivized
    Chose Klaviyo
    For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con…
    Incentivized
    Chose Klaviyo
    We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly …
    Incentivized
    Chose Klaviyo
    We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend …
    Incentivized
    Chose Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust …
    Incentivized
    Chose Klaviyo
    Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried.
    Incentivized
    Chose Klaviyo
    Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in …
    Incentivized
    Chose Klaviyo
    We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price.
    Incentivized
    Chose Klaviyo
    Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.
    Incentivized
    Chose Klaviyo
    Klaviyo is much much better for micro-segmentation needs especially in e-commerce.

    Very simple to use as well.
    Incentivized
    Chose Klaviyo
    Best customization and integration for ecommerce
    Incentivized
    Chose Klaviyo
    Much better and more capable overall
    Incentivized
    Chose Klaviyo
    Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size.
    Incentivized
    Chose Klaviyo
    Klaviyo has the most seamless integration with Shopify. It has a visual flow builder and easy-to-manage campaigns and flows content.
    Incentivized
    Chose Klaviyo
    Klaviyo has a better interface for automated emails.
    Incentivized
    Chose Klaviyo
    Better UI and functionality (segmentation, campaign builder, reporting)
    Incentivized
    Chose Klaviyo
    Easier to use and easier to integrate with! The setup time to get things going was also a shorter timeline!
    Incentivized
    Chose Klaviyo
    Klaviyo has more features and is extremely versatile.
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    We have used several email marketing tools. Without a doubt a big plus to give to Mailchimp is how easy it is to use and how great their free features are. As the business grew, we continued using Mailchimp, but were so let down by how their pricing works, how barebones the …
    Incentivized
    Chose Intuit Mailchimp
    Klaviyo is what I left Mailchimp for. It does everything Mailchimp can do but better. They go a lot deeper with automation as well as how they segment and target their customers. Klaviyo does cost quite a bit more money though, so you do pay for what you get. Overall, Mailchimp …
    Incentivized
    Chose Intuit Mailchimp
    Generally, Mailchimp is substantially cheaper for smaller companies compared to the Enterprise level email marketing systems. Additionally, Mailchimp offers the agency-focused advantages of programs like Campaign Monitor, but with an easier billing system and lower monthly …
    Incentivized
    Chose Intuit Mailchimp
    I'll be choosing Klaviyo for the deep eCommerce interaction and product integrations, great reporting, and comparable pricing model. Mailchimp is in my experience more versatile and developed than Zoho, Constant Contact, or HubSpot offerings--more modern and more …
    Incentivized
    Chose Intuit Mailchimp
    Klaviyo has better sophistication than Mailchimp and better deliverability, but it easily integrates with Shopify (which is huge because mailchimp doesn't). However, Klaviyo is much more expensive than Mailchimp. Hard to tell if the better sophistication and deliverability …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …
    Incentivized
    Chose Intuit Mailchimp
    For us, Klayvio was more advanced and not as easy to use if you don't have experience in email marketing. It is a good platform, but it is probably better if you are working with an agency or someone who understands the technology better.
    Incentivized
    Chose Intuit Mailchimp
    Not as complex as some, but easy to use and cost effective for our clients.
    Incentivized
    Chose Intuit Mailchimp
    Easier to setup and use, but less feature-rich for super advanced customizations and automations.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp in my opinion is way better at educating its users better than Klavyio. Additionally, Mailchimp has a better user interface and Klavyio makes it trickier than it should be making a campaign. The point is not to confuse users and make it easier to meet deadlines. …
    Incentivized
    Chose Intuit Mailchimp
    Much better email marketing solution.
    Incentivized
    Chose Intuit Mailchimp
    We prefer Mailchimp as opposed to HubSpot because we were not using all of the features HubSpot offered. Nutshell is by far the easiest to use, especially when it comes to creating different tags and segments. We only use Mailchimp for one-off emails and think it does a good …
    Incentivized
    Chose Intuit Mailchimp
    Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a great tool for users of all business types and technical knowledge. However, there came a time where we needed more flexible flow, user, and activity management. Because of this, we will be migrating away from Mailchimp, but I wouldn't hesitate to recommend it to …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    79 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    85 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    76 Answers
    No answers on this topic
    Features
    KlaviyoIntuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    Intuit Mailchimp
    7.8
    488 Ratings
    3% above category average
    WYSIWYG email editor8.384 Ratings8.2453 Ratings
    Dynamic content8.389 Ratings6.9436 Ratings
    Ability to test dynamic content8.183 Ratings7.2417 Ratings
    Landing pages8.02 Ratings7.7337 Ratings
    A/B testing8.684 Ratings7.4368 Ratings
    Mobile optimization8.290 Ratings8.7447 Ratings
    Email deliverability reporting8.892 Ratings8.3475 Ratings
    List management8.792 Ratings7.5475 Ratings
    Triggered drip sequences8.983 Ratings7.8328 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Intuit Mailchimp
    8.1
    10 Ratings
    4% above category average
    Lead nurturing automation7.970 Ratings6.69 Ratings
    Lead scoring and grading7.226 Ratings10.01 Ratings
    Data quality management7.333 Ratings5.99 Ratings
    Automated sales alerts and tasks7.229 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Intuit Mailchimp
    7.2
    60 Ratings
    3% below category average
    Calendaring8.014 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings6.945 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Intuit Mailchimp
    7.2
    473 Ratings
    1% below category average
    Dashboards8.490 Ratings7.6136 Ratings
    Standard reports8.087 Ratings7.7471 Ratings
    Custom reports7.750 Ratings6.261 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    Intuit Mailchimp
    6.5
    57 Ratings
    14% below category average
    API8.766 Ratings7.045 Ratings
    Role-based workflow & approvals9.031 Ratings6.016 Ratings
    Customizability8.242 Ratings5.62 Ratings
    Integration with Salesforce.com7.27 Ratings6.028 Ratings
    Third-party software integrations7.916 Ratings7.752 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.925 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Klaviyo and Intuit Mailchimp
    Feature
    Klaviyo
    -
    Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    7% below category average
    Social sharing and campaigns00 Ratings6.250 Ratings
    Social profile integration00 Ratings7.847 Ratings
    Best Alternatives
    KlaviyoIntuit Mailchimp
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoIntuit Mailchimp
    Likelihood to Recommend
    8.7
    (94 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    8.4
    (51 ratings)
    Usability
    8.0
    (3 ratings)
    8.7
    (380 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.3
    (18 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    7.4
    (22 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    KlaviyoIntuit Mailchimp
    Likelihood to Recommend
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Intuit
    If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.
    Read full review
    Pros
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Intuit
    • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
    • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
    • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
    • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Intuit
    The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
    Incentivized
    Read full review
    Reliability and Availability
    Klaviyo
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Performance
    Klaviyo
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Alternatives Considered
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Intuit
    I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
    Incentivized
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    Scalability
    Klaviyo
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Return on Investment
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.