TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Attentive

    Score8.9 out of 10
    N/AAttentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    AttentiveKlaviyo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AttentiveKlaviyo
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    AttentiveKlaviyo
    Considered Both Products
    Attentive
    Chose Attentive
    Attentive Mobile is much easier to use and easier to pull performance metric reports. I wish it was a bit easier to edit pop-ups and know what the total audience number is when you create a segment.
    Incentivized
    Klaviyo
    Chose Klaviyo
    At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, …
    Incentivized
    Chose Klaviyo
    As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.
    Incentivized
    Chose Klaviyo
    Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything …
    Incentivized
    Chose Klaviyo
    platforms.Attentive is great if you want to engage with your customers via SMS and other mobile messaging channels. The targeting and segmentation capabilities are top-notch, which makes it easy to create personalized campaigns that resonate with your audience. They also have …
    Incentivized
    Chose Klaviyo
    I haven't used Mailchimp in years so the platform and offerings may be more competitive with Klaviyo now. However, I do believe that Klaviyo offers better integrations, reporting, WYSIWYG editor, and segmentations than Mailchimp. Attentive was great, but it was really expensive …
    Incentivized
    Chose Klaviyo
    We started our SMS program via Klaviyo and switched to Attentive. Attentive is definitely superior to Klaviyo in SMS marketing and their overall BRB strategy. Their SMS program is far more robust and has the capability to integrate with Zendesk. They also designate account reps …
    Incentivized
    Chose Klaviyo
    I’ve been using it for a while, so I haven’t evaluated other opportunities.
    Incentivized
    Chose Klaviyo
    Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in …
    Incentivized
    Chose Klaviyo
    The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email …
    Incentivized
    Chose Klaviyo
    N/A - we have only leveraged Klayvio.
    Incentivized
    Chose Klaviyo
    We have used various other platforms besides Klaviyo, but Klaviyo is really the only one, in my experience, that has it all. Almost anything you need to do in order to maximize the customer experience, revenue, and customer participation with whatever the brand puts out, …
    Incentivized
    Chose Klaviyo
    Klaviyo is the clear winner amongst its competitors, and it's not close.
    Incentivized
    Chose Klaviyo
    Klaviyo has it all - a lot of the other platforms that I have used do not have all of the following: competent email and SMS sending, easy-to-navigate flow builders, accurate revenue and general metric reporting, and representatives who care and reach out to make sure we are …
    Incentivized
    Chose Klaviyo
    Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life …
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    94%
    Implementation went as expected
    76 Answers
    Features
    AttentiveKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Attentive Mobile and Klaviyo
    Feature
    Attentive Mobile
    -
    Ratings
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    WYSIWYG email editor00 Ratings8.284 Ratings
    Dynamic content00 Ratings8.389 Ratings
    Ability to test dynamic content00 Ratings8.183 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.684 Ratings
    Mobile optimization00 Ratings8.290 Ratings
    Email deliverability reporting00 Ratings8.892 Ratings
    List management00 Ratings8.892 Ratings
    Triggered drip sequences00 Ratings9.083 Ratings
    Lead Management
    Comparison of Lead Management features of Attentive Mobile and Klaviyo
    Feature
    Attentive Mobile
    -
    Ratings
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead nurturing automation00 Ratings7.970 Ratings
    Lead scoring and grading00 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Attentive Mobile and Klaviyo
    Feature
    Attentive Mobile
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Calendaring00 Ratings8.014 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Attentive Mobile and Klaviyo
    Feature
    Attentive Mobile
    -
    Ratings
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Dashboards00 Ratings8.490 Ratings
    Standard reports00 Ratings8.087 Ratings
    Custom reports00 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Attentive Mobile and Klaviyo
    Feature
    Attentive Mobile
    -
    Ratings
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    API00 Ratings8.766 Ratings
    Role-based workflow & approvals00 Ratings9.031 Ratings
    Customizability00 Ratings8.242 Ratings
    Integration with Salesforce.com00 Ratings7.37 Ratings
    Third-party software integrations00 Ratings8.016 Ratings
    User Ratings
    AttentiveKlaviyo
    Likelihood to Recommend
    9.3
    (7 ratings)
    8.8
    (94 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    9.2
    (4 ratings)
    8.0
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AttentiveKlaviyo
    Likelihood to Recommend
    Attentive
    No answers on this topic
    Klaviyo
    No answers on this topic
    Pros
    Attentive
    No answers on this topic
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Cons
    Attentive
    No answers on this topic
    Klaviyo
    No answers on this topic
    Likelihood to Renew
    Attentive
    No answers on this topic
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    Attentive
    No answers on this topic
    Klaviyo
    No answers on this topic
    Support Rating
    Attentive
    No answers on this topic
    Klaviyo
    No answers on this topic
    Implementation Rating
    Attentive
    No answers on this topic
    Klaviyo
    No answers on this topic
    Alternatives Considered
    Attentive
    While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
    Incentivized
    Read full review
    Klaviyo
    No answers on this topic
    Return on Investment
    Attentive
    No answers on this topic
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers