#1 most frequent
United States of America
71.7%1,310 installations of 1,828
What is Iterable?
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
Categories & Use Cases
Media
1 / 6
Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.
Top Performing Features
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.9
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Areas for Improvement
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Custom reports
Users can create custom reports.
Category average: 7.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
Who Buys & Uses Iterable
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%102 installations of 1,828
#3 most frequent
Canada
3.2%58 installations of 1,828
Pros
- Sophisticated and fast audience segmentation capabilities
- Visual customer journey creation with advanced targeting logic
- User-friendly interface for straightforward campaign setup
Cons
- Complex data integration and real-time syncing requiring engineering effort
- Limited reporting functionality for multi-currency and multi-region data
- Drag-and-drop builder generates redundant code and lacks certain features
Iterable leads the way with segmentation personalization AI and happy engaged power users
Use Cases and Deployment Scope
As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.
Pros
- Extremely friendly interface that makes work pleasant daily (power) users
- Fantastic customer account managers and client support
- Up-to-date uses of AI balanced with creative tools for marketers
Cons
- It's hard to think of any down sides ...
- Anything that is missing usually gets routed to the Product department at Iterable, where it is seriously considered (as I have seen in customer roundtables to which I've been invited)
Return on Investment
- Using Iterable played a significant role in our 10x growth in a period of months, during which we pivoted the product
- My CEO calculated a lifetime customer value of $11m over the 2 years that I used Iterable
Alternatives Considered
ActiveCampaign
Other Software Used
Unbounce, Notion, Intuit Mailchimp
Check out Iterable for your business
Use Cases and Deployment Scope
We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.
Pros
- Iterable's customer support, both through the account manager and their live chat and email responses, is great.
- The flexibility with third-party integrations made getting our project off the ground fairly simple.
- The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
Cons
- The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
Return on Investment
- This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
- The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Alternatives Considered
Braze, Klaviyo and Adobe Marketing Cloud
Iterable Review
Pros
- Personalized content based on users' approval status.
- Sending auto triggered surveys to understand why users drop off at certain stage.
- AI features including channel optimization and brand affinity to better refine our flows
Cons
- UI can be more straightforward (right now it feels like a product facing platform instead of marketing team facing)
- Better tracking capability and dashboard: chart and graph on journey engagement by day
- Easier preview - show sample data in dropdown where users can choose to generate preview for (instead of copy and paste json)
Return on Investment
- Hard to say, I feel Iterable is more on the pricer end. People could get the similar results with more affordable ESP tho....
- But overall Itearble helps us to improve our activation on the company level by at least 5-8%, which is huge.
Alternatives Considered
Customer.io, Adobe Marketo Engage, Keap, iContact, Constant Contact and HubSpot CRM
Other Software Used
Customer.io, Adobe Marketo Engage, Twilio, Twilio SendGrid, Salesforce CRM Analytics
Iterable Product Review
Use Cases and Deployment Scope
I use Iterable for CRM & Lifecycle Marketing initiatives to help aid in Omnichannel communication & further brand equity, sales, and revenue.
Pros
- Drag & Drop functionality in campaign building
- Drag & Drop functionality in journey building
- channel cross-pollination
Cons
- Missing uniform/standard deployment of functionality across all touchpoints
- all features are not available everywhere across the platform
- severely lack from a CDP / data management & clean up stand point
Return on Investment
- Positive: revenue
- Negative: agility
- Negative: scale
- Negative: time to market
Alternatives Considered
Salesforce Experience Cloud, Salesforce Lightning Platform and Salesforce Marketing Cloud
Other Software Used
Talon.One, Unbounce, Zapier
Simpllify what you can to maximize what you do
Use Cases and Deployment Scope
Iterable is used in my organization as the primary means of transactional, blast, triggered, ad hoc, communication, marketing and messaging to our leads, former members and current customer member base. We use several domains to send from with retail, and in center. Our use case is to provide relevant, timely and personalized information on upcoming products, promotions, information and transactional membership information for our 1 million plus members across the Americas.
Pros
- Building emails
- Selecting audiences
- Creating journies
- Highly engaged messaging
- Timely and relevant content
- Understanding when to send purchase information
- Understanding send frequency
Cons
- Removing bad emails
- Increasing sender reputation
- Offloading projects to automation
- Minimizing space for cleaning up unsused data
Return on Investment
- We've had a slight decrease in overall CTR
- Seen a significant increase in retail revenue YoY, 100% increase
- We've seen a 60% increase in classes reserved via email
Alternatives Considered
Salesforce Marketing Cloud, Intuit Mailchimp, Playable and Movable Ink
Other Software Used
Movable Ink, Playable, Snowflake
