I use Iterable to schedule emails and push notifications. I also sometimes create lists for our email segmentations and with the help of the online team we also create dynamic content. I'm also able to look at some key metrics to evaluate how our emails are doing: engagement, open rate, subscriptions, etc.
Pros
Easy-to-use
Segment audience
Intuitive
Cons
We need to mannualy add spaces for preheaders so additional text doesn't show up in the user's inbox
Would appreciate more detailed data on metrics
A check list of the stuff you need to look at before scheduling an email would be helpful
Likelihood to Recommend
- Email marketing. - Marketing automation. - List segmentation.
The Iterable project architecture also allows you to maintain control of access—so, if your different projects are different brands, someone working with one brand can’t accidentally make changes to another brand. And, since API keys and other integrations are set up on a project by project basis, you won’t unintentionally cross your data streams.
