Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Cat avg: 7.8
Top Performing Features
Customizability
Users can customize their instance with features like custom fields and custom objects.
Cat avg: 7.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 7.9
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Cat avg: 8.1
Worst Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Cat avg: 7.9
Custom reports
Users can create custom reports.
Cat avg: 7
Standard reports
The software offers pre-built reports with metrics standard to the category.
Cat avg: 7.4
Iterable Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
7.2-7%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.9
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 6.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
6.2-16%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.6
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.4
Custom reports
Users can create custom reports.
Category average: 7
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
8.2+4%
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Iterable Features from the Vendor
Email & Online Marketing
Vendor-reviewedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Vendor-reviewedDashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Standard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Platform & Infrastructure
Vendor-reviewedAPI
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Customizability
Users can customize their instance with features like custom fields and custom objects.
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Third-party software integrations
Integration functionality with third-party or in-house systems.