Iterable Professional, Scientific, and Technical Services Reviews & Insights

We use Iterable to send emails. We also leverage segment as a CDP to pipe data into Iterable which integrates seamlessly. We have multiple BU, so Iterable does a good job keeping the B2B and C2B users separate. We have experience nothing but great things from the support team and product.

Iterable is super easy to use. From start to finish our migration was without any hiccups and we love the UI. Segmenting audiences is easy and creating journeys is great with drag and drop. The AI suite is a really nice touch, we haven't leverage all of the features but plan to do so in the near future

I use Iterable every day for email creation for blast campaigns and workflows. Iterbale is my go to email software and has a lot of great features and is really easy to edit my emails with. Uploading users is also pretty simple and quick, even it it is a couple hundred thousand users.

[Iterable] is suited for someone who is trying to build out a new email workflow for a user sign up and there after. Building emails such as email verification, forgotten password and uploading a user profile. Sometimes the analytics aren't detailed enough though so there are some instances where you will need to pull data from another source.

We use Iterable for email marketing. Both for marketing and triggers. Iterable has been a solid platform to use and we love the reporting features as well, very comparable, if not superior, to other email platforms when it comes to reporting. The insights are valuable and it has also helped us use learnings to boost our performance on other channels when we understand what creatives users engage with best. The ease of use has also helped us better join our email program to create a more unified customer experience, which has led to more conversions and higher AOV for our email program. We would recommend Iterable to other marketers looking to do the same.

For medium size retail businesses, Iterable is a good option! I would not recommend Iterable for larger, enterprise level businesses.

I recommend and use Iterable with several of my clients. My main role is to help set up the platform and strategize affective email campaigns for my clients. Iterable's robust system allows us to really understand our customers and drive conversion. I'm able to set up multiple user journeys for my clients to increase conversion. These journeys include: welcome campaign, promotions, winback, cart abandonment, etc. I'm also able to run deep analysis on each campaign to help us better understand the customers and their buying habits.

Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.

At LeadMark, we specialize in financial publishing and lead generation. We do that through the power of email marketing, specifically via the publication of 7 "main" free newsletters. We mail tens of millions of emails each week, and there aren't many platforms that can handle the volume of emails we send, or the intricate ways we break down the data and share it with our database. Iterable has been able to provide everything that we need to handle our email marketing within a single framework, making it much easier for us to have seamless function and easier training and transition as teams grow and change.

While we sometimes laugh and joke and call Iterable "irritable", the truth is that it's the best system out there for large enterprise needs. We've tested out a slew of other solutions that make a lot of big promises, but fail to deliver. That is why 7 out of 7 of my directly-controlled newsletters operate out of the Iterable platform.

That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."

We use Iterable for Promotional and Operational email sends. We had some issues with Eloqua creating decision rules on real-time data. But Iterable solved that problem for us.

Iterable is good if you want to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.
It is less appropriate when you have multiple form pages and you want to trigger confirmation emails to the contacts.

We use Iterable for email, SMS, and push notification marketing. It allows us to leverage datasets we've built around our user base to develop automated, multi-channel lifecycle marketing programs. We have newsletters, drip campaigns, and reengagement campaigns that we have been able to monetize to a great extent because of the tools built into Iterable's platform.

I would call myself a marketing generalist, and in my decade of experience, I've used half a dozen email service providers. Iterable is the one where I've been able to build out the best-looking campaigns with the greatest ease and been able to leverage our internal company data, and create dynamic content without needing a developer to be involved on a day-to-day basis. It's really let us expand our program quickly.

This tool is good for email marketing and we have switched to it because of its real-time email marketing functionality that makes the user experience better as now we can immediately interact with the customers based on their inputs through our already prepared templates. Since Iterable can have multi-dimensional data, so it can be very useful to personalize content while sending out emails.

Iterable is good if you need to handle different types of data and it also works really well if you want to work based on real-time event triggers but it lacks behind in some things when compared to a full-fledged marketing automation tool like it doesn't provide out of the box analytics tool of its own, it doesn't have the functionality to create forms and host landing pages.

We use Iterable to manage our email lists which we sell to clients to advertise their products. Our problems include email deliverability, ad performance, and maintaining positive engagement with our emails by providing valuable content and promotional offerings.

The live support is really helpful and our current CSM ... is great. It has a very robust segmentation and campaign reports that are easily accessible and digestible to get a finger on the pulse of how your email campaigns are performing. There are also a lot of options to optimize engagement like send time optimization/time zone, rate limits, etc.

We use Iterable for a range of marketing communications, primarily client retention. We have a range of communications set up; from newsletters to complex and targeted workflows.

I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.

Easy to setup up since email campaigns, and straightforward logic on conditional content for segmentation