TrustRadius: an HG Insights company

Consensus

Score9.8 out of 10

53 Reviews and Ratings

What is Consensus?

Consensus improves the software buying process with interactive demos on demand. A digital product experience, it aims to delight buyers and deliver detailed intent data back to revenue teams, to shorten cycle times, increase close rates, and drive resource efficiency.

Media

Screenshot of the Consensus demo player, which is the heart of the product. Buyers tailor their demo and receive relevant messaging via interactive video demos.
Screenshot of the Chrome extension, which enables sales reps to record and sens demos instantly without leaving their inbox.
Screenshot of Demolytics, a feature used to dive deeper into stakeholder engagement by showing how buyers ranked features, what they watched, and who they shared the demo with.
Screenshot of an example of an Interactive Product Tour, used to give buyers a multimedia experience as a supplement to interactive videos that let buyers click through stories and key product areas with text and video explainers.
Screenshot of the demo library that helps manage content across teams and gives revenue operations teams a centralized place to create and share demos instantly.

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Screenshot of the Consensus demo player, which is the heart of the product. Buyers tailor their demo and receive relevant messaging via interactive video demos.

Consensus for the win

Use Cases and Deployment Scope

I work at Blackbaud and use Consensus almost daily. As an account executive for current clients, it is very helpful to have prerecorded demonstrations at my disposal for clients to see functionality of what they own. I am also able to use it to prequalify any evaluations. My clients can get a high level view of our software and decide if its worth moving forward with. This enables clients to watch demonstrations on their own time before committing to a live demo. Using Consensus is very easy and user friendly. I am able to track who is watching what and if they are really engaged. I really enjoy using Consensus and would highly recommend it.

Pros

  • Help current clients see functionality of tools they own
  • Prequalify sales pursuits
  • Provide high level demonstrations to clients interested in an evaluation.

Cons

  • No problems with Consensus! I need our team to upload more content.

Return on Investment

  • If the engagement on a demo is high, I feel that the client is more likely to be serious about the evaluation.
  • If the demo is shared with other team members, I feel that the client is more likely to move forward with the evaluation.

Usability

Consensus - we couldnt live without it

Use Cases and Deployment Scope

Consensus is a vital part of our organisation, it helps us with lead generation, closing new business and also selling to our exsistent customer base. My job is to bring in new customers to the busniness and Consensus is a tool I could not do without. I would highly reccommend it to anyone.

Pros

  • They are incredible with their support.
  • The system is very easy to use
  • Any bugs are fixed immediatley but there is rarely any at all

Return on Investment

  • Its been Imense
  • We have generated a huge amount of leads
  • And closed a huge amount of new and repeat business

Usability

Great experience with Consensus!

Use Cases and Deployment Scope

I use Consensus to reach out to new potential customers in my outreach process. I use it after doing cold outreach, to give prospects context for what I am reaching out about. I find that I have much higher conversions when using Consensus than when not. It really helps showcase our value to prospects right off the bat.

Pros

  • Demos are easy to send
  • Tracking features are great
  • I can send demos off to one person in the org and then they can forward it off to other stakeholders easily

Cons

  • The UI isn't super clean
  • I have a hard time navigating the menu
  • I wish it ranked the top used demos in my company in a way that was a little easier to understand and access

Return on Investment

  • More first meetings booked
  • Multithreading research building from forwarded demos
  • Quicker understanding of our product by prospects using demos

Usability

Other Software Used

Salesforce CMS, Slack, 6sense

Let your customers tell you why they will buy

Use Cases and Deployment Scope

We use Consensus to drive deal cycles. Our Customers have many options and the sooner they can see the value of our product, the easier it is to make a decision with us.

Consensus allows us to serve up curated demos showcasing exactly what our prospects find valuable.

Our Sales team can use the insights from Consensus to better understand what our prospects need to be successful.

Pros

  • Buy behaviour insights
  • Engaging demo platform
  • good post-sales service

Cons

  • Better managed package reporting in Salesforce

Return on Investment

  • Faster sales cycle
  • increased revenue

Usability

Alternatives Considered

Loom

Other Software Used

Chili Piper, Salesloft

You won't be disappointed with Consensus

Use Cases and Deployment Scope

Consensus has been instrumental in addressing a key challenge for SiteImprove's Business Development Representatives: efficiently engaging prospects with personalized content at scale. By automating the delivery of tailored video demos, Consensus ensures prospects receive relevant, targeted insights into how SiteImprove's platform can address their specific pain points, such as improving web accessibility, enhancing SEO performance, and optimizing user journeys.

For SiteImprove, Consensus solves the problem of creating meaningful, scalable interactions early in the sales funnel. The detailed engagement analytics provide valuable insights into which features prospects care about most, allowing for more focused and impactful follow-ups. This is particularly critical for SiteImprove, given the diverse range of use cases—from supporting compliance with WCAG standards to helping marketers regain insights lost due to the GA4 transition.

Pros

  • Engagement Analytics
  • Consolidated Video Repository
  • Integration with Outreach
  • Scalable Customization

Cons

  • Moderate Learning curve for new users
  • Doesn't integrate with all CRMs
  • I only have 2 areas of improvement for this platform!

Return on Investment

  • Marked increase in user engagement on out site after consensus videos are sent out to prospects

Usability

Other Software Used

Outreach, Salesforce CMS, LinkedIn Sales Navigator