Storylane makes telling the story of your software easy.
Use Cases and Deployment Scope
We have a very complex product with a lot of variations. We used Storylane to quickly illustrate specific use cases to walk people through what was involved. I found the user engagement to be huge, it was a great mid-way between a video and a written document.
Pros
- Allows you to easily grab the visual assets to create a walk through.
- The analytics that are integrated give you a very specific view of engagement.
- Even the most complex web pages can be saved in Storylane, definitely a robust engine.
Cons
- The relationship between "pages" and "steps" can get very confusing if you are having to do a mass revamp of a saved story.
- Some of the interface is less than intuitive than it could be.
- I'm not a fan of mouse over features, I realize it is a modern metaphor, but it's a bad one.
Most Important Features
- Branding.
- Analytics.
- Change log.
Return on Investment
- We were getting thousands of engagements on our Story's.
- We are able to use them as an educational resource when potential clients asked a question.
- The SDR's were able to use them as assets to create interest.
Alternatives Considered
Navattic
