#1 most frequent
United States of America
87.5%7 installations of 8
What is Tourial?
Tourial is a Product Tour Marketing platform built for GTM teams to drive more conversions and increase qualified pipeline. It is designed to help B2B SaaS marketers create high-performing product tours & videos at scale.
Rather than spend months creating a single video that breaks the bank, Tourial allows users to create tours/videos without needing any technical video editing skills. Users can create interactive and (soon to be) fully automated walk-throughs of a product, much like a video, but without the process of creating them.
With HubSpot and Marketo Engagement Integrations, Tourial provides an understanding of tour performance so users can gauge buyer intent, know when buyers are interacting with tours, how long they're spending in it, and whether they've clicked a CTA or submitted a form.
Categories & Use Cases
Media
1 / 2
Screenshot of Tourial main dashboard - displays Tours, manage forms and integrations, and review Tour Analytics.
Who Buys & Uses Tourial
#2 most frequent
Hong Kong
12.5%1 installation of 8
A perfect complement to live demos
Use Cases and Deployment Scope
We initially conceived of using Tourial for new feature releases and quick sales-oriented tours. We continue to use it in this manner, but have also realized it's a very effective tool for in-house learning as well, complementary to something like (or even in place of) an LMS.
Pros
- Easy Tour builder
- Dynamic ways to explain features
- Mobile / multi-format friendly
Cons
- Analytics are somewhat basic
- Introduce a "light Tour builder" for very basic tours
- In-app tools for judging quality of created tours
Return on Investment
- New product awareness
- Existing product upsells
- Self-serve support
