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Clay

Score8.1 out of 10

3 Reviews and Ratings

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What is Clay?

Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

Categories & Use Cases

Most Frequent Users

Top 3 industries using Clay
Based on HG Insights installation data
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#1 most frequent

Information

37.2%

387 installations of 1,041

#2 most frequent

Professional, Scientific, and Technical Services

28.1%

293 installations of 1,041

#3 most frequent

Manufacturing

5.1%

53 installations of 1,041

Reviews

What users are saying about Clay.
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My experience with Clay software.

Incentivized
Fattu Razione
Sales Manager in Sales at Romani e Rindori s.r.l. (11-50 employees employees)

Use Cases and Deployment Scope

We use Clay for sales management. The software provides us with real-time data about our business prospects and plays a critical of identifying high quality leads thus closing more deals. Clay is well suited in analytics and reporting. It is an easy to use tool and good for contact data management. The software artificial intelligence capabilites helps us in ensuring actionable insights effective lead scoring.

Pros

  • The software is incredibly ease to use due to its user friendly interface.
  • Data accuracy and general intuitiveness.
  • Effectiveness of the software in analytics and reporting.

Cons

  • Pricing of the product is a challenge to many users especially small organisations and businesses.
  • Limited customization.
  • The product supports only one language which is English.

Return on Investment

  • Clay software enables us to find the best connect to build more qualified leads and ensure personalised outreach.
  • Use of the software in our organisation has promoted email marketing and content monetization.
  • The product has enhanced lead management enabling a full pipeline visibility from first contact to conversion.

Usability

Other Software Used

POPLITE by Populix, Bombora, Lusha

Clay Review

Incentivized
Justin Ashby
VP of Marketing in Marketing at Glyphic (11-50 employees employees)

Use Cases and Deployment Scope

Enrich CRM Data, build out Go to Market motions, identify target 100 lists, the best ICP candidates that we should go after. Also better understand individuals and how we should reach out to them. Personally, I run a lot of LinkedIn automation, so I try to learn as much about people's current connections as possible before we run a messaging campaign to them.

Pros

  • I mean it's a spreadsheet with every column is an integration, so whatever you want to do. If you want to understand a tech stack of a company, if you want to understand what an individual is doing their background at other companies, it's just so easy. Identify all those things and there's a lot of new things coming out, but those are the main use cases for me right now.

Cons

  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.

Return on Investment

  • It helped immensely, organize everything using those, integrating open AI into it, all these other systems so that we don't have to use as many Clay credits, but Clay is still the engine behind. All of it has been.

Usability

Clay Review

Incentivized
Jorge Macias
Founder in Corporate at The GTM Engineering Company (1-10 employees employees)

Use Cases and Deployment Scope

In my organization I use Clay to enrich data to clean my CRM. I use Clay to for inbound leads and I also do a lot of outbound through Clay. I have a few workflows that go back and forth between the data from my social media and how that ties back to some campaigns and outbound work. I think Clay addresses a lot of business problems. I think the main one is having the opportunity to use different data providers without having to pay for all of them. For example, in email you can use 10 different email providers for personal emails. You can use other 10 different data providers and you're not married to one specific provider. You can use them all and only pay for them once you find the right data that's useful for you. I think the other way it addresses all my business problems is that each business has their particular point of data that's important for their GTM motion and I think with Clay I can find those very specific data points. Some are structured data and some are unstructured data.

Pros

  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.

Cons

  • I think one of the concepts, being able to replicate something that you've already done. It's hard when you have a table and another client is asking you for the same thing and you want to replicate what you already did. It takes so much time to kind of meet everything together to be able to reuse something that you've already done. So that's something that needs a little bit of improvement.
  • It's sort of a pro, but it's a con, which is that there's so many providers and so many things that you can use in Clay. It's hard to even grasp what's possible and as a builder I'm always experimenting with new features and new things and it's even for me that I use the product every day. It's hard to keep up with everything that they're coming up with.

Usability

Clay Review

Incentivized
Marilyn Hahn
Co-Founder in Sales at Lerian (11-50 employees employees)

Use Cases and Deployment Scope

So in our market, our decision makers are the C levels, so basically the CTOs and the CEOs. So we use Clay to try to reach this specific persona. It's a very huge market with a huge total addressable market, but we try not to reach the persona, but the best time that this company is in to buy our product. For example, if they are in a certain stage of funding rounds or applying for a license in the central bank, et cetera. So we use all these variables together and try to reach the best company by that time. Basically trying to reach our ICP and not to lose the buyin window that this customer has to buy our product. So we try to be a sniper inside of this.

Pros

  • I think that's one thing that we're having a huge success in using Clay is that we're reaching out to the right decision makers in the company that we're reaching out, so that makes our sales cycle takes much less than a normal sales cycle. I'll give an example, like the normal industry sales cycle is eight months sales cycle and we are having success in selling in three months, for example. So I think that Clay's helping us in reaching the right persona and making the sales cycle much shorter.

Cons

  • I think that our main market today is Brazil and we think that there's still some data missing in the Brazilian market, so I think it's a little bit cultural. I think it's not that easy to find data trust of all databases in Brazil, so I think there's room for improvement. Obviously it's not specific of the Clay product, but still the data management of the country, so I think there's a good way to improve the product.

Return on Investment

  • I think that the most positive impact was making the sales cycle shorter and I don't have a negative impact.

Usability

Other Software Used

HubSpot CRM

Clay Review

Incentivized
Wesley Van Duin
Co-owner and GTM Strategist in Corporate at LeadGem (1-10 employees employees)

Use Cases and Deployment Scope

I'm going to split my answer in three separate segments. So one very obviously outbound, so unfortunately I'm going to say unfortunately, because most of our requests we get are, "hey, we want more meetings," "hey, we want more revenue." So I feel like the way our customers are still aware of the problem is like, "hey, our problem is okay, we don't have meetings, we don't have leads. Okay, you help us with that." We don't really do any mass outbounds. What we really do is signal based marketing. So we kind of help them identify the total addressable market, these are potential signals to monitor, and we help them set automated sequences around that. So not really any mass outbound, but more qualitative output there. So that's one thing we do. Second thing we do is more inbound focused. So "hey, we get a lot of inbound leads, but yeah, we're not really routing them effectively. We don't really know that much about them." Push them to play, enrich everything we want to know about these companies, rerouted to the right sales rep. And lastly, CRM cleanup here, you want your data to be clean. So that's more the rev ops part. So those three elements is what we particularly do.

Pros

  • I think what Clay does really well is make it really easy for someone who does not necessarily have sales experience or marketing experience or data experience to play around in Clay to do some enrichments, to combine data sources that it sounds really complex, right? Combining data sources and keeping a reliable level of data. I think that sounds really difficult, but it's actually super easy to begin with. So I think taking that barrier away, that's such a strength with the combination of having a nice clean interface for people to work with.

Cons

  • Mainly how technical it can be and that creates a bit of an uncertainty with some people. Like, "Hey, am I doing this right? Is this efficient? Am I doing it well?"
  • I feel like a lot of companies would benefit from the HubSpot integration feature, which is on the most expensive plan. We do have some customers that are on that plan just for that integration, but they use only a fraction of the credits, but there's a bit of this balance there. So if that would be more of almost like a phone subscription maybe that you could say, okay, I want this feature, but I don't want that many credits, or I want not the HubSpot integration, but then I'll get more credits. I think more flexibility there would be a great improvement.

Return on Investment

  • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
  • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.

Usability

Other Software Used

La Growth Machine, lambs list, Smartly

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