Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
Unify GTM
N/A
N/A
Unify is a go-to-market technology platform that automates end-to-end Sales Intelligence and Engagement workflows through warm outbound. Leveraging intent data and AI, Unify handles everything from prospecting target personas to personalized engagement at scale. The vendor states that currently Unify is generating qualified pipeline for companies like Lattice, Airbyte, Openphone, and Arc. Unify empowers sales, growth, and marketing teams to discover, segment, and engage with prospects.
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Pricing
Clay
Unify GTM
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
Clay
Unify GTM
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
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More Pricing Information
Community Pulse
Clay
Unify GTM
Considered Both Products
Clay Labs Inc. (dba Clay)
Verified User
Chose Clay
Clay is the obvious winner across the board. However, Unify stands out because of it's workflow orchestration in identifying warm intent signals, automating the enrollment process, and managing email infra.
Amplemarket is stronger, in my opinion, at LinkedIn sales signals and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Unify
No answer on this topic
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
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Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
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Implementation went as expected
No answers on this topic
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User Testimonials
Clay
Unify GTM
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
