What is Canto?
Categories & Use Cases
Media
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Screenshot of the Canto AI Visual Search to discover digital assets faster.
Top Performing Features
Downloading assets
Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.
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Asset storage
Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.
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Asset sharing
The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.
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Areas for Improvement
Content analytics
Allow users to track digital asset usage and user engagement metrics across multiple channels.
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Content editing
Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.
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Workflow automations
Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.
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