Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.
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Canto
Score8 out of 10
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Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.
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Pricing
Brandfolder
Canto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Brandfolder
Canto
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
Director of Video and Photography in Marketing at Bethany Christian Services (Non-profit Organization Management, 1001-5000 employees)
Chose Brandfolder
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Manager in Marketing at UPC Insurance (Insurance, 201-500 employees)
Chose Canto
Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Canto
Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Canto
I have done demos with A LOT of other digital asset managers and chose Canto out of all of them. Most of the Digital Asset Managers I used all do similar things. They all hold photos, they all have some kind of folder organization, and some have searchability and tagging. But …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Brand Manager in Marketing at MESH (Marketing & Advertising, 11-50 employees)
Chose Canto
Canto functions a lot like our existing server/file storage system, so the transition was smooth. Canto was supreme in searching/tagging. The salespeople were also the easiest to work with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Canto
Canto proved to be the simplest and cleanest user interface in our opinion. The price was much less than many of the other options that offered the features (bells & whistles) we found unnecessary.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Global Director of Brand and Marketing Communications in Marketing at PolyVision (Glass, Ceramics & Concrete, 51-200 employees)
Chose Canto
We started using the two month trial and liked what we got out of it. Canto also seemed more eager to have us as a customer and was more willing to put in effort up front to take us through demos than the alternatives.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Canto
Best of all in the combined areas of Function, Price, Support based on our 3 month vendor assesment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
