What is Adobe Marketo Engage?
| Marketo Engage is a marketing automation platform designed to enable marketing teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether it is used by small business or a global enterprise, Marketo Engage aims to empower marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by technology, support services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. |
Categories & Use Cases
Videos
Screenshots
the Contact Timeline in Adobe Marketo Engage
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Aland Islands, Austria, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Hungary, Iceland, Ireland, Italy, Luxembourg, Moldova, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Australia, Canada, India, Mexico, New Zealand, Singapore, South Africa, United Arab Emirates, United States of America, Argentina, Brazil, Chile, Colombia, Peru, Algeria, Comoros, Congo, Djibouti, Egypt, Libya, Mauritania, Morocco, Hong Kong, Iraq, Japan, Jordan, South Korea, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syrian Arab Republic, Taiwan, Thailand, Yemen, Costa Rica, Puerto Rico, Virgin Islands (US) |
| Supported Languages | English, French, German, Japanese, Portuguese, Spanish |
| Security | Security Report on Whistic Security Network |
FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
What are Adobe Marketo Engage's top competitors?
Salesforce Marketing Cloud, HubSpot Marketing Hub, and Oracle Marketing are common alternatives for Adobe Marketo Engage.
What is Adobe Marketo Engage's best feature?
Reviewers rate Integration with Salesforce.com highest, with a score of 9.3.