ZoomInfo Sales

Score7.9 out of 10

1,735 Reviews and Ratings

What is ZoomInfo Sales?

ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Categories & Use Cases

Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.2
Company information
Information about companies/accounts is available and high quality.
Category average: 8.2
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8

Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.1
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7

Charlie Black

Business Development Associate in Sales at Everstream Analytics (51-200 employees employees)

Use Cases and Deployment Scope

I use it to identify the contact info for the right people at the right time. As a business developer, having the correct information to leverage at any time is crucial. Without it, you're blindly shooting in the dark, guessing what an email domain is, and trying to get through the gatekeeping operator.

Pros

Integration is really important - the sidebar menu and synergy with sales nav is great.
Providing timely updates on information to be able to have the right info.
Having the direct dial number for some folks is very helpful.

Cons

List the subsidiaries of companies, not only the parent company.
An AI summary on the sidebar to guide you on what kind of titles/personas to target for your product.

Return on Investment

Far more connected calls. I'd say at least a 15% increase in connected calls with the direct dial number, especially.
I reduced my research time on a company by 20% since I could quickly view their annual revenue, industry, employee count, etc.
It helps my reps find the correct numbers/emails for accounts we work on together.

Usability

Alternatives Considered

Demandbase One

Other Software Used

Salesforce CRM Analytics, LinkedIn Sales Navigator, Demandbase One

Melissa Wilder

Sales Administrator in Sales at Alternative Claims Management (51-200 employees employees)

Use Cases and Deployment Scope

ZoomInfo helps us find the right decision makers and their email and phone numbers. We also use it to track website visitors and use Intent to see if prospects are looking for our services. People often change jobs and finding the correct individual including their contact info is key to our success.

Pros

Contact Information for Individuals
Company Information, locations, staff
Pulling info from websites and LinkedIn for prospects

Cons

Some businesses are categorized incorrectly
Outdated information or lack of information
Organizational charts are incomplete

Return on Investment

Helps us expand our sales pipeline
Helps us find company data relevant to size
Shortens the timeframe reps are searching for contact data

Usability

Other Software Used

Microsoft Teams, Adobe Acrobat Sign, Salesloft

Ty Marwine View profile

Account Executive in Sales at ChurnZero (51-200 employees employees)

Use Cases and Deployment Scope

Zoominfo is used to identify new prospects, leadership, and find the correct email/contacts. It makes it easy to identify new stakeholders and understand the larger organization's structure. Zoominfo saves me time by quickly filtering to the correct contacts. Robust filtering by account, seniority, title, etc, is easy to apply.

Pros

Finds the correct contacts.
Populates emails.
Finds both cell phones and work numbers.

Cons

Prospecting.
Sales funnel identification.
Stakeholder identification.

Return on Investment

Improving pipeline.
Accelerated access to key stakeholders.
Enhances productivity.

Usability

Alternatives Considered

6sense

Other Software Used

Salesforce CRM Analytics, LinkedIn Sales Navigator, Chorus by ZoomInfo

John Mathieson View profile

VP - Equity Partner - Sr. Trainer in Professional Services at Dale Carnegie Training of Houston - Austin - San Antonio (11-50 employees employees)

Use Cases and Deployment Scope

Identify the contacts with my target companies. I have identified the company profile, industry and need (Intent). With these we then import key decision makers and begin a reach out campaign. I have significantly increased my productivity and my results. The pressure of pipeline development has been reduced.

Pros

Identify Contacts at my Target Companies
Segments Industry by Location and Size
Websights - what companies have been searching on my website
Weekly Intent updates of who is searching for my products

Cons

Add a Contacts in ZoomInfo feature. The company may have 50 employees but if ZoomInfo only has 3 contacts my search is fruitless
Improve Seach Results so I can directly import them to Salesforce. I do not have the ability to tag and then import directly from the results of my weekly saved searches. I have to export them as a csv and then import them to Salesforce. (Or do them one at a time)
Update Company Headquarters more often. I still get companies in my search results where the HQ is not in my territory.
Have the ability to lock in all of the specific search results. For example I need to keep going back on search results to select the location, the Contact Email on required results.

Return on Investment

More Sales $$$$
Greater productivity
Improved Focus on WHO is searching for and buying my products

Usability

Alternatives Considered

Bombora and Outreach

Other Software Used

Saleshandy, LinkedIn Sales Navigator

Christine Mendez View profile

Account Manager in Sales at LG Electronics (1001-5000 employees employees)

Use Cases and Deployment Scope

I love all the info on ZoomInfo Sales. Specifically it helps me search peoples titles for specific searches for people who will find value in the products I am selling. I also love how it integrates with Salesforce and SalesLoft tools so i can get right to work sending out messages after i find a new contact. I also enjoy all the insights about the technology the company is currently using. It helps me be more thoughtful in my outreach messages.

Pros

integrates with other tools
contact info is usually up to date
insight into current technology portfolio

Cons

Sometimes I have trouble finding my Salesforce account when importing contacts.
I wish I had better filters for searching. I search for contacts in US only and I still get some in China or Malaysia and its frustating
id like to integrate with LinkedIn Sales Navigator if possible. to double check contacts are still employed at the company before i import them.

Return on Investment

ive grown my business with new leads and contacts to contact
learned more about existing tech and how to sell my tech as an upgrade
i have been more effective in my outreach as a whitespace seller

Usability

Alternatives Considered

LinkedIn Sales Navigator, D&B Finance Analytics and D&B Hoovers

Other Software Used

Salesloft, Salesforce CMS, LinkedIn Sales Navigator

Apollo.io

Lusha

Seamless.AI

ZoomInfo Sales

What is ZoomInfo Sales?

Categories & Use Cases

Key Features

Top Performing Features

Advanced search

Company information

Salesforce integration

Areas for Improvement

Automatic data refresh

Data hygiene

Append emails to records

Reviews

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Alternatives Considered

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Use Cases and Deployment Scope

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Alternatives Considered

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