ZoomInfo Sales

Score7.9 out of 10

1,735 Reviews and Ratings

Community insights

TrustRadius Insights for ZoomInfo Sales are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive Interface Appreciation: Users consistently commend the user-friendly design of ZoomInfo, highlighting how it simplifies complex tasks and enhances overall productivity. For instance, they mention that the clear layout and intuitive controls save them valuable time when searching for specific information. CRM Integration Streamlining: Many users express gratitude for ZoomInfo's seamless integration with CRM systems, mentioning how this feature significantly streamlines their data management processes. By directly exporting relevant details to their CRM platforms, users can efficiently track leads and maintain up-to-date client records. Lead Generation Tool Effectiveness: The lead generation tool within ZoomInfo receives high praise from users who emphasize its role in identifying potential clients effectively. They often cite instances where using this tool led to significant business growth opportunities by providing accurate insights into target markets.

Reviews

741 Reviews

Unmatched Lead Quality and Prospecting Power

Rating: 10 out of 10

Incentivized

May 7, 2025

Use Cases and Deployment Scope

ZoomInfo Sales has become an integral tool for our sales AND marketing organization. From scouting potential companies/leads to building out tailored lists for cold outreach, ZoomInfo has become our go-to.

We use the Intent tool often to gauge interest for our tech throughout multiple industries and find the right time to send marketing/sales outreach.

Websights has been a great tool for our marketing team to see who is checking us, for how long and ultimately why.

We use ZoomInfo Sales to data-check our CRM and make sure we have the most up-to-date contact information for our prospects. We also use it to build cold call lists.

ZoomInfo Sales has been well worth the cost for us.

Pros

Accurate contact information
Accurate company information
Organizational structure of companies for tailored lists
Gauging industry needs with Intent tool

Cons

Pre-tags opposed to manually tagging companies

Likelihood to Recommend

ZoomInfo is well suited for a plethora of sales and marketing activities, but mainly it's an unbelievable resource for company/contact information on every level. No more buying lead lists for ridiculous amounts of money, build them yourself with ZoomInfo Sales!

Verified User

Team Lead in Sales (11-50 employees)

Vetted Review

2 years of experience

Overall it speeds up the research side of prospecting

Rating: 9 out of 10

Incentivized

May 6, 2025

Use Cases and Deployment Scope

We use ZoomInfo to help us find and identify prospects at our target accounts, and provides the contact information for them. It saves us a bunch of time having to go through company directories, or searching through the internet to try to find the right contact information for our key contacts.

Pros

I really like the chrome extension which makes it really easy to pull up a contact's information from any page.
It connects well with Linkedin Salesnav and SalesForce, which makes it quicker to pull in their contact information into the CRM.
They do a good job with company info too. It makes it so I can quickly get a sense for what the company does, how many employees there are, and a rough estimate of annual revenue numbers.

Cons

Sometimes their data is a little delayed. Like they might not have a new direct line or updated email to the contact when they switched jobs in the last couple of months.
It would be great if for companies that have a call tree with extension numbers, they could get those extensions as well.
Sometimes the revenue numbers are not accurate, but they are directionally accurate.

Likelihood to Recommend

It's great for finding contact information and pulling the data in to my CRM. It makes my research so much faster so that I can find and reach out to the right people so that I can initiate sales conversations. It also makes it easy for me to get a quick grasp of what an organization does so that I don't have to read through their about page on their website. Overall it just speeds up the research side of prospecting.

Verified User

Contributor in Sales (1001-5000 employees)

Vetted Review

6 years of experience

Ok for a certain sized company

Rating: 7 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

As a BDR Manager, I view ZoomInfo Sales as a solid tool for prospecting, but it’s not without limitations. The database is extensive and often helps my team uncover contacts we wouldn’t otherwise find, especially in niche industries or fast-growing companies. The integration with CRM tools and workflows is also convenient for scaling outreach efforts. That said, data accuracy can be hit or miss. We still spend time verifying contact info and updating bounced emails. Support and onboarding have been decent, but not overly proactive.

Pros

Large contact database
CRM integration and sale stool
Intent data

Cons

Data accuracy
Credit system
Cost per seat

Likelihood to Recommend

Overall, ZoomInfo is a helpful piece of our sales stack, but not a silver bullet. It works best when paired with other prospecting tools and some manual research.

Verified User

Director in Sales (11-50 employees)

Vetted Review

6 years of experience

ZoomInfo Sales Review - Administrator for the tool

Rating: 10 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

auto-enrich leads and accounts with missing firmographics (industry, headcount, revenue tier), append verified direct-dial numbers and emails, and trigger intent alerts on our target lists. This eliminates manual research and stale-data bottlenecks so our SDRs and AEs can focus on outreach to the right prospects. It is our primary tool for literally all sales stuff

Pros

we subscribe to intent topics around “talent sourcing platform,” “diversity recruiting,” and “AI-driven hiring.” ZoomInfo Sales automatically flags accounts showing surges in those searches, so our SDRs know exactly which talent-acquisition leaders are actively evaluating solutions.
We’ve set up Scoops to notify us when target companies announce new diversity programs, open new offices, or secure funding rounds.
Embedding ZoomInfo Sales’s Form Complete on our webinar and white-paper gates cuts friction by pre-filling firmographic fields. We capture full profiles—even from partially completed forms—so our marketers get richer lead data without extra form fields.

Cons

Mass changing incorrectly matched accounts is a pain
I think percentage matches are important so we can flag things
mroe data points that are specific to headquarters and locations.

Likelihood to Recommend

Literally any company that is business to business. When you’re running an account-based campaign or have an ABM strategy. Coverage and data quality dip for very small companies. While ZoomInfo Sales maintains compliance standards, some regions or industries (e.g., healthcare clinical data) demand explicit opt-in. In those cases, a proprietary consent-driven list or internal marketing-permission database is safer.

Verified User

Manager (201-500 employees)

Vetted Review

6 years of experience

ZoomInfo Sales is ok

Rating: 5 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

We use ZoomInfo Sales to identify and connect with high-quality leads, and streamline outreach. It helps solve challenges like inaccurate contact email / phone number to targeting the right decision-makers. I push info from ZoomInfo Sales to hubspot / salesloft.

Pros

email
phone number
push to hubspot

Cons

UI/UX on website is outdated
email missing for a lot of start ups
wrong mobile number a lot of the time

Likelihood to Recommend

well suited for larger companies and less appropriate for finding contact info at startups

Verified User

Account Manager in Sales (11-50 employees)

Vetted Review

4 years of experience

ZoomInfo Sales is my pick

Rating: 10 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

We use ZoomInfo Sales for prospecting companies and finding contacts.

Pros

Contact Info
Company matches
Organization Charts

Cons

Some bad data
some companies have company codes that seem not always accurate
More export options

Likelihood to Recommend

ZoomInfo Sales is great for finding new companies and contacts within that company to do outreach to. It would maybe be less useful for finding about recent funding of companies.

Verified User

Consultant in Corporate (201-500 employees)

Vetted Review

3 years of experience

Big Fan of ZoomInfo Sales

Rating: 9 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

In our organization we use it for company headcount, headquarters and more information into accounts and leads.

Pros

Account Information
Lead Information
Most Updated Information

Cons

Intergrations on more tools
Continuing to get information

Likelihood to Recommend

Erin Loughran

Account Executive Team Lead in Sales at Cobalt (201-500 employees)

Vetted Review

6 years of experience

Verified on LinkedIn

ZoomInfo Sales - in my opinion, The BEST GTM Sales Tool

Rating: 9 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

We use it to find the decision makers within each organization that we need to speak with, influence, and hopefully buy. This has helped us TREMENDOUSLY regarding calls actually being picked up and returned. ZoomInfo Sales addresses multiple business problems, such as keeping us up to date on the decision makers, learning more about them before each call to build a relationship, etc. has led to an increase in sales.

Pros

Accurate contact info
Previous roles
Great advanced search results

Cons

If a person works at multiple locations, it needs more than just HQ and local
Pricing is all individualized, so unsure if the deal is good or not
Sometimes data is old

Likelihood to Recommend

It is IDEAL for Inside Sales Based Teams. In fact I have introduced ZoomInfo Sales to the 3 companies I've worked for over the past 8 years, and 2 of them bought it.

When I worked for [...], I was first introduced to ZoomInfo Sales, and LOVED IT. Then there were lay offs, I got married, and started a job selling renewable energy tech. It was outside sales until COVID. At that point, I brought up ZoomInfo Sales, and they bought. Most recently, I joined a startup generic pharma co, and they brought over their CRM from 6ish years ago. A lot of people had left, so i mentioned ZoomInfo Sales, and they also bought it.

Seriously, [...], as I KNOW how to sell this!! Please have someone from ZoomInfo Sales reach out to me.

Verified User

Manager in Sales (11-50 employees)

Vetted Review

8 years of experience

Makes prospecting efficient

Rating: 10 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

I used it every day for prospecting. Its liked to our Sales navigator and makes it very easy to research and import new leads directly into Salesforce. ZoomInfo Sales has great data and because it works with SalesNav it saves a ton of time in research and also getting new names in SF so use can start reaching out to them.. All the reps use it every day - before they had licenses for everyone I was relying on what I found in LinkedIn which doest have email and phone and is not always current. I can also build org charts with ZoomInfo Sales much easier as well - again - savings tons of time.

Pros

Allows you to search and select by various criteria
Integrates with Salesforce and SalesNav
Allows you to easily build searches

Cons

It seems when Im connected my laptop runs slower

Likelihood to Recommend

I think it benefits all members of the sales teams. Our leadership thought only the BDRs needed this tool - but if they want the Account Executives to also be responsible for prospecting and building out their Accounts they had to also get licenses for all of the reps.

For our reps who work with existing customers, I do not think they have to use ZoomInfo Sales as they are already working with the key stakeholders and are not responsible for new new leads.

Verified User

Account Manager in Sales (201-500 employees)

Vetted Review

10 years of experience

The best for contact information

Rating: 8 out of 10

Incentivized

May 5, 2025

Use Cases and Deployment Scope

I am an account executive selling to new logo accounts. I needed to find companies and contacts to prospect out to. I used ZoomInfo Sales daily to look up things.

Pros

Lots of contacts
Integration with saleforce
Intents
Filters
Technology

Cons

Imports of companies and contacts

Likelihood to Recommend

Not their fault but some data is old or bad. It should try to connect with linked for updates.

Tony Purstell

Account Executive in Sales at Nintex (501-1000 employees)

Vetted Review

4 years of experience

Verified on LinkedIn

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