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Zoho Social

Score8.9 out of 10

552 Reviews and Ratings

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What is Zoho Social?

Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.


Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram.


Key Features:


  • Scheduling & publishing for content planning
  • Unified conversation management to track messages and interactions in one place
  • Social media analytics for data-driven decision-making
  • Content calendar to organize and visualize upcoming posts
  • Team collaboration for smooth workflow coordination
  • Zia AI for generating captions, hashtags, and content suggestions

Available on both web and mobile, Zoho Social ensures users stay connected and in control anytime, anywhere. It offers four editions for businesses and two for agencies. A free edition and a trial version are also available for easy onboarding.


Seamless Integrations:


Zoho Social integrates with Zoho CRM to support sales efforts and Zoho Desk for enhanced customer service.


About Zoho:


Zoho Social is developed by Zoho Corporation Private Limited, a company with 27+ years of expertise in business software. With a suite of 50+ applications spanning sales, marketing, customer support, finance, collaboration, workplace productivity, and security, Zoho serves over 100 million customers globally.

Categories & Use Cases

Media

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.
Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.
Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.
Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.
Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.
Screenshot of the Social Media Calendar, used to plan and deliver experiences.

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Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.

Key Features

Learn about the best (and worst!) features Zoho Social has to offer, as determined by TrustRadius' reviewers.
Based on 552 ratings of Zoho Social's features
View all features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

Areas for Improvement

  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.9

  • Sentiment analysis

    The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

    Category average: 7.7

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 8.3

Reviews

What users are saying about Zoho Social.
View all reviews

Great all-around social media manager for small teams

Summer PolettiView profile
Founder and CRO in Marketing at Rise of Us (1-10 employees employees)

Use Cases and Deployment Scope

I have tried a number of different social media management platforms: HootSuite, Budder, and several I can't even remember. I am a solopreneur and am looking for the perfect balance of featured-packed, ease of use, many connected accounts, and cost effectiveness. And I just switched to Zoho Social because it checks enough boxes for me.

It actually lets me manage more social channels than I have, and in that, it's unique. I can schedule posts or ideas from desktop or mobile app, which I need. I can pick and choose the channels for each post, and can also schedule a first comment.

Pros

  • Pre-scheduling social media posts
  • Adding first comment
  • Engagement and reach analytics

Cons

  • Hashtag bundles
  • Tailor post to each social media channel
  • Integrations with LLMs such as ChatGPT for easier workflow
  • Better LinkedIn monitoring, for B2B brands

Return on Investment

  • Saves a couple hours per week
  • Saves $20/ month over previous solution
  • Easy to learn

Usability

Alternatives Considered

Buffer, Hootsuite, Wix and SocialPilot

Other Software Used

Wix, Google Workspace, Riverside.fm, Canva, Castmagic, ChatGPT, Zoho CRM

A really good solution for scaling your social media

Incentivized
Cristian Gonzalez
marketing manager in Marketing at Propiedades Latorre (1-10 employees employees)

Use Cases and Deployment Scope

This app is incredible, I have much better results now on social media, thanks to the fact that it helps me a lot to choose the publication schedule and although it takes time to learn how to use it, they give you up to 100 days to control its potential, really considerate, don't you think? This is very good since I tried other SMM solution platforms but they all ask you to pay before using them, which implies shelling out money and starting to learn from there, many of us already get discouraged at this step, but this is not the case, in fact quite the opposite, you will get involved with the app, you learn from it how to use it and take advantage of it and you realize that it is a tremendous solution to scale social networks! In addition, it has a series of additions that help you choose the best time to publish. Imagine its smartQ: just make the publication and tell SmartQ, "OK," choose the day and time (giving it the range of days you want to publish). The app does all the work for you. It's truly a great app for incorporating social networks into any type of business! I have a very good impression of Zoho Social and the entire Zoho Corporation, as they create better solutions for their users every day!

Pros

  • choose the best posting times for you
  • very simple minimalistic user interface (easy to use and understad)
  • unified inbox for different social networks
  • Very considerate to give you up to 100 days of free use to learn how to use it.

Cons

  • Connecting to different social networks is a bit cumbersome and there are some that don't connect.

Return on Investment

  • We've been using Zoho for less than a month now and have already had a number of followers and question messages.
  • about 60% more DM received

Usability

Other Software Used

Instagram for Business, Meta Business Suite

A great simple tool for social media management

Alex Olteanu
Business Manager in Sales at Mesageria (1-10 employees employees)

Use Cases and Deployment Scope

We've been using the wider Zoho ecosystem for a while and while discussing the options to automate our social media management we were surprised Zoho has a tool for this.
We got it to test and have to admit is a powerful manager for our social media accounts.
Where it gets loads of points is seamless integration with plenty of social media platforms. We tested several similar apps and we got into issues trying to connect our accounts (especially Meta), but this worked instantly with Zoho Social.
As we mainly use if for scheduling our post simultaneously on several platforms, cannot say much about the other features, but the reporting side looks interesting as well.



Pros

  • Integration with a ton of social media platforms
  • Scheduling is simple and effective (calendar view is exactly what we were looking for)
  • Simple interface build for efficiency

Cons

  • We would like a way to add a custom cover to our video posts
  • We would appreciate a feature capable of adding music over our posts.

Return on Investment

  • Saved a lot of time to schedule posts across various platforms
  • Helped use keep a better cadence on social media
  • Budget friendly

Usability

Alternatives Considered

Buffer and Meta Business Suite

Great tool

Patrick Vollmer
Kein Job in Customer Service at privat (1-10 employees employees)

Use Cases and Deployment Scope

Zoho Social takes a lot of work off your hands by letting you schedule posts quickly and with very little effort. The interface is clean and easy to navigate, so you can find your way around right away, and building an editorial calendar is almost effortless thanks to its intuitive drag-and-drop tools. I’m currently on the Standard plan, which is more than enough for my small business: I can connect all the key channels, schedule posts conveniently, and view clear statistics on reach and engagement. When the business grows and I need extra features—such as advanced analytics dashboards or team workflows—Zoho Social makes it simple to upgrade to a higher tier. For now, though, the basic version is the perfect, cost-effective solution.

Pros

  • Simple planning of contributions.
  • A good overview in the calendar

Cons

  • An event in the calendar should trigger a push notification.
  • A Reconect from TikTok should be possible. Can only be done via web version.

Return on Investment

  • None

Usability

Other Software Used

Zoho Analytics

makes my social posting better and easier

Ksenija Provoost
supplements store at kseen (1-10 employees employees)

Use Cases and Deployment Scope

I like that I can plan my socials and that makes that I post regulary, I like the repeat post function the best. I am looking forward for the expantion of this function, so I can choose for a repeat in more then one month of less . Being able to add all of the social platforms is awesome

Pros

  • easy use
  • planning
  • inside

Cons

  • more options on when to repeat

Return on Investment

  • view go up because of consistent content

Usability

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