#1 most frequent
United States of America
46.3%82 installations of 177
What is Zoho Social?
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard.
Categories & Use Cases
Media
1 / 6
Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.
Top Performing Features
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Areas for Improvement
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 8.3
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Who Buys & Uses Zoho Social
#2 most frequent
India
21.5%38 installations of 177
#3 most frequent
Canada
9.0%16 installations of 177
Pros
- Intuitive interface and ease of use for managing social channels
- Efficient post scheduling capabilities across multiple platforms
- Consolidates various social media accounts into a single, unified interface
Great all-around social media manager for small teams
Use Cases and Deployment Scope
I have tried a number of different social media management platforms: HootSuite, Budder, and several I can't even remember. I am a solopreneur and am looking for the perfect balance of featured-packed, ease of use, many connected accounts, and cost effectiveness. And I just switched to Zoho Social because it checks enough boxes for me.
It actually lets me manage more social channels than I have, and in that, it's unique. I can schedule posts or ideas from desktop or mobile app, which I need. I can pick and choose the channels for each post, and can also schedule a first comment.
It actually lets me manage more social channels than I have, and in that, it's unique. I can schedule posts or ideas from desktop or mobile app, which I need. I can pick and choose the channels for each post, and can also schedule a first comment.
Pros
- Pre-scheduling social media posts
- Adding first comment
- Engagement and reach analytics
Cons
- Hashtag bundles
- Tailor post to each social media channel
- Integrations with LLMs such as ChatGPT for easier workflow
- Better LinkedIn monitoring, for B2B brands
Return on Investment
- Saves a couple hours per week
- Saves $20/ month over previous solution
- Easy to learn
Usability
Alternatives Considered
Buffer, Hootsuite, Wix and SocialPilot
Other Software Used
Wix, Google Workspace, Riverside.fm, Canva, Castmagic, ChatGPT, Zoho CRM
A really good solution for scaling your social media
Use Cases and Deployment Scope
This app is incredible, I have much better results now on social media, thanks to the fact that it helps me a lot to choose the publication schedule and although it takes time to learn how to use it, they give you up to 100 days to control its potential, really considerate, don't you think? This is very good since I tried other SMM solution platforms but they all ask you to pay before using them, which implies shelling out money and starting to learn from there, many of us already get discouraged at this step, but this is not the case, in fact quite the opposite, you will get involved with the app, you learn from it how to use it and take advantage of it and you realize that it is a tremendous solution to scale social networks! In addition, it has a series of additions that help you choose the best time to publish. Imagine its smartQ: just make the publication and tell SmartQ, "OK," choose the day and time (giving it the range of days you want to publish). The app does all the work for you. It's truly a great app for incorporating social networks into any type of business! I have a very good impression of Zoho Social and the entire Zoho Corporation, as they create better solutions for their users every day!
Pros
- choose the best posting times for you
- very simple minimalistic user interface (easy to use and understad)
- unified inbox for different social networks
- Very considerate to give you up to 100 days of free use to learn how to use it.
Cons
- Connecting to different social networks is a bit cumbersome and there are some that don't connect.
Return on Investment
- We've been using Zoho for less than a month now and have already had a number of followers and question messages.
- about 60% more DM received
Usability
Other Software Used
Instagram for Business, Meta Business Suite
A great simple tool for social media management
Use Cases and Deployment Scope
We've been using the wider Zoho ecosystem for a while and while discussing the options to automate our social media management we were surprised Zoho has a tool for this.
We got it to test and have to admit is a powerful manager for our social media accounts.
Where it gets loads of points is seamless integration with plenty of social media platforms. We tested several similar apps and we got into issues trying to connect our accounts (especially Meta), but this worked instantly with Zoho Social.
As we mainly use if for scheduling our post simultaneously on several platforms, cannot say much about the other features, but the reporting side looks interesting as well.
We got it to test and have to admit is a powerful manager for our social media accounts.
Where it gets loads of points is seamless integration with plenty of social media platforms. We tested several similar apps and we got into issues trying to connect our accounts (especially Meta), but this worked instantly with Zoho Social.
As we mainly use if for scheduling our post simultaneously on several platforms, cannot say much about the other features, but the reporting side looks interesting as well.
Pros
- Integration with a ton of social media platforms
- Scheduling is simple and effective (calendar view is exactly what we were looking for)
- Simple interface build for efficiency
Cons
- We would like a way to add a custom cover to our video posts
- We would appreciate a feature capable of adding music over our posts.
Return on Investment
- Saved a lot of time to schedule posts across various platforms
- Helped use keep a better cadence on social media
- Budget friendly
Usability
Alternatives Considered
Buffer and Meta Business Suite
makes my social posting better and easier
Use Cases and Deployment Scope
I like that I can plan my socials and that makes that I post regulary, I like the repeat post function the best. I am looking forward for the expantion of this function, so I can choose for a repeat in more then one month of less . Being able to add all of the social platforms is awesome
Pros
- easy use
- planning
- inside
Cons
- more options on when to repeat
Return on Investment
- view go up because of consistent content
Usability
Great tool for promoting business on social media
Use Cases and Deployment Scope
We use Zoho Social to post our social media content on all our social media accounts. This helps us save time while generating visibility across social media platform in one go. We schedule the posts in advance so that there are regular posts being posted about our business and different offers.
Pros
- Scheduling posts
- Posting on multiple accounts simultaneously
- Effective AI to help us fine tune our posts
Cons
- Better mobile app
- Lesser pricing options
- Ability to post on whatsapp statuses
Return on Investment
- Very good time saving tool
- Excellent user interface
- great pricing
