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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprinklr Social

    Score9.2 out of 10
    N/ASprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…

    $359

    per month per seat

    Zoho Social

    Score8.8 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Sprinklr SocialZoho Social
    Editions & Modules
    Self-Serve SMM and Customer Service Solution
    $359
    per month per seat
    Enterprise Custom Social Media Management Solution
    Contact Sales
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Sprinklr SocialZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual pricing.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Sprinklr SocialZoho Social
    Considered Both Products
    Sprinklr
    No answer on this topic
    Zoho
    Chose Zoho Social
    Flexible pricing plan, eco system and value for money
    Incentivized
    Chose Zoho Social
    Zoho Social is so much easier to use than all the other platforms I've used.
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    11 Answers
    99%
    Would buy again
    320 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    99%
    Delivers good value for the price
    300 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    98%
    Happy with the feature set
    317 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    99%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    99%
    Implementation went as expected
    307 Answers
    Features
    Sprinklr SocialZoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    9.5
    52 Ratings
    21% above category average
    Zoho Social
    8.1
    372 Ratings
    5% above category average
    Boolean keyword searches10.045 Ratings00 Ratings
    Filtering out noise/spam8.048 Ratings00 Ratings
    Sentiment analysis10.049 Ratings7.9266 Ratings
    Broad channel coverage10.048 Ratings8.3366 Ratings
    Publishing
    Comparison of Publishing features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    10.0
    52 Ratings
    22% above category average
    Zoho Social
    8.8
    446 Ratings
    9% above category average
    Content planning and scheduling10.049 Ratings9.2444 Ratings
    Audience targeting10.044 Ratings8.4313 Ratings
    Content optimization10.042 Ratings8.9366 Ratings
    Workflow management10.046 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    9.7
    51 Ratings
    20% above category average
    Zoho Social
    8.6
    361 Ratings
    8% above category average
    Automated routing and prioritization9.044 Ratings8.3306 Ratings
    Customer interaction histories10.050 Ratings8.8340 Ratings
    Bulk actions10.047 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    10.0
    44 Ratings
    25% above category average
    Zoho Social
    8.9
    313 Ratings
    14% above category average
    Lead generation10.031 Ratings8.6233 Ratings
    Content marketing10.037 Ratings9.1304 Ratings
    Paid media management10.032 Ratings00 Ratings
    Campaigns and promotions10.038 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    10.0
    55 Ratings
    17% above category average
    Zoho Social
    9.2
    437 Ratings
    9% above category average
    Twitter10.053 Ratings9.2389 Ratings
    Facebook10.053 Ratings9.2428 Ratings
    LinkedIn10.040 Ratings9.2384 Ratings
    Google+10.027 Ratings9.3247 Ratings
    Instagram10.052 Ratings9.3359 Ratings
    Pinterest10.028 Ratings00 Ratings
    YouTube10.038 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    10.0
    54 Ratings
    23% above category average
    Zoho Social
    8.4
    358 Ratings
    6% above category average
    Campaign success analytics10.050 Ratings8.6356 Ratings
    Real-time tracking10.053 Ratings00 Ratings
    Competitor analysis10.036 Ratings8.2219 Ratings
    Account management
    Comparison of Account management features of Sprinklr Social and Zoho Social
    Feature
    Sprinklr Social
    9.5
    52 Ratings
    17% above category average
    Zoho Social
    9.1
    391 Ratings
    13% above category average
    Role-based user permissions & privileges10.051 Ratings9.1298 Ratings
    Mobile access9.045 Ratings9.2373 Ratings
    Best Alternatives
    Sprinklr SocialZoho Social
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sprinklr SocialZoho Social
    Likelihood to Recommend
    10.0
    (80 ratings)
    9.2
    (452 ratings)
    Likelihood to Renew
    7.0
    (29 ratings)
    10.0
    (13 ratings)
    Usability
    10.0
    (8 ratings)
    9.2
    (279 ratings)
    Availability
    9.1
    (5 ratings)
    8.2
    (2 ratings)
    Performance
    8.2
    (4 ratings)
    8.2
    (3 ratings)
    Support Rating
    10.0
    (34 ratings)
    9.3
    (220 ratings)
    In-Person Training
    7.0
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.4
    (3 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    9.0
    (5 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    8.2
    (1 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Sprinklr SocialZoho Social
    Likelihood to Recommend
    Sprinklr
    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Incentivized
    Read full review
    Zoho
    We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
    Read full review
    Pros
    Sprinklr
    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Incentivized
    Read full review
    Zoho
    • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
    • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
    • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
    Incentivized
    Read full review
    Cons
    Sprinklr
    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Sprinklr
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Sprinklr
    The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
    Incentivized
    Read full review
    Zoho
    The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
    Read full review
    Reliability and Availability
    Sprinklr
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Sprinklr
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Sprinklr
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Incentivized
    Read full review
    Zoho
    I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
    Read full review
    In-Person Training
    Sprinklr
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Sprinklr
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Sprinklr
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Sprinklr
    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Scalability
    Sprinklr
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Sprinklr
    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Read full review
    Zoho
    • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
    • The free trial meant I could give it a good try before spending any of my precious startup budget.
    Incentivized
    Read full review
    ScreenShots

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.