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WhatsApp Business

Score8.7 out of 10

200 Reviews and Ratings

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What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Categories & Use Cases

Most Frequent Users

Top 3 industries using WhatsApp Business
Based on HG Insights installation data
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

14.2%

211 installations of 1,491

#2 most frequent

Information

8.0%

120 installations of 1,491

#3 most frequent

Retail Trade

5.4%

80 installations of 1,491

Reviews

What users are saying about WhatsApp Business.
View all reviews

Inexpensive but functional

Incentivized
Amir EbrahimiView profile
Co-founder and CMO in Corporate at ProsperGroups (1-10 employees employees)

Use Cases and Deployment Scope

I use WhatsApp as a lead generation tool. I have a digital marketing company that serves countries across the GCC. My website is connected to WhatsApp, which allows me to chat with my clients and leads from different regions and countries. This allows me to keep my number attached as well in case of calls. Sth between a chatbot and a phone service.

Pros

  • Acts as a phone number
  • Acts as a chatbot
  • Allows me to connect to services like Instagram and Facebook

Cons

  • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
  • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
  • File transfer is time consuming and troublesome. It also has limits.

Return on Investment

  • Definitely ROI - cheaper than other services
  • time saving
  • making me available for the business at all times

Usability

Alternatives Considered

Telegram, Rakuten Viber and Zoom Workplace

Other Software Used

Zoom Workplace, Outline, Adobe Premiere Pro, Telegram, Slack

Review of a great app

MOHAMMAD AZMAL HOSSAINView profile
Pharmacy Manager in Sales at AL-MUZINY PHARMACY GROUP (11-50 employees employees)

Use Cases and Deployment Scope

It is being used by our pharmacy group to make smooth communication among ourselves. Quick chatting and transfer of necessary files is really helpful. Sometimes group meeting helps us to take cumulative decision in an effective way. Right communication helps us to buy profitable items from various vendors through out the country. The whole Pharmacy Group is dependent on this app.

Pros

  • Chatting
  • File transfer
  • Group meeting
  • These are the strength of the app because these guide us to find out solution of critical problem smoothly
  • It saves valuable time and money

Cons

  • Video call should be added through out the world
  • Provide more security
  • Increase confidences of users
  • Privacy issue should consider as a critical factor

Return on Investment

  • Enhancement of tIotal organizational performances
  • Increased profit
  • Less expenses
  • In spite of some privacy issue the app has real positive impact on achieving total business goals

Usability

Alternatives Considered

Skype and Rakuten Viber

Other Software Used

Skype, Rakuten Viber

Best Business Platform in Hand

Incentivized
Verified User
Consultant in Sales (11-50 employees employees)

Use Cases and Deployment Scope

I used WhatsApp Business for connecting with clients, sending them brochures, images, videos and price quotations for respective project. As a property manager WhatsApp Business is the core tool for me which is used across all the stages. Starting with the client initialisation till the customer support and post sales service. The application gives me freedom to use automated message service of someone enquires regarding project. The platform is very secure and it provides instant support and solution to customer directly. I can easily create group & connect with different people such as vendors, teammates, customers, site supervisors. WhatsApp Business is not only solving the communication gap between consumer & service provider but it is saving up huge amount of time as well as work. It creates great user experience and for me it has been a daily tool which I can rely on. It has also improved the efficiency in pre & post contract management for the team across my organisation. Features I like the most 1. Easy communication and instant support 2. Multiple options to create catalogue according to your business type and targeted audience.

Pros

  • Ease of communication with clients which helped us in improving our customer satisfaction and quick response time.
  • We can customise messages for different clients such as for vendors, business clients.
  • Excellent support in share images, videos, documents. It saves a whole lot of time and effort by email it to various clients and stakeholders.
  • Various options to create catalogue & showcase accordingly

Cons

  • WhatsApp Business is a great tool but it becomes difficult when there is need for scalability
  • Ensuring with the strict compliances & policies of WhatsApp Business consumes time while on boarding new business.
  • WhatsApp Business must add more comprehensive features for reporting and analytics.

Return on Investment

  • It saved a lot of time, being able to connect with clients in a seamless manner.
  • It improved our relationship with clients drastically.
  • Our team was able to focus more on core work & WhatsApp Business automation helped us responding to a particular client more effectively on particular query.

Usability

Alternatives Considered

Google Authenticator, Google Calendar, Google Pay and Salesforce CMS

Other Software Used

Outlook4Gmail, Instagram for Business, LinkedIn Premium Business

Very useful software

Verified User
Program Manager in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

We use the WhatsApp Business to manage our communications with all of our mentors and volunteers. Four separate members of staff are all able to log in to the account on their laptop and respond to messages in real time as they come in making sure there are no issues or delays with responsiveness or helping our mentor pool out.

Pros

  • Sharing accounts
  • Auto responses
  • Group chats
  • Checking whose online

Cons

  • Broadcast channels
  • Multiple users share a phone account
  • Customised auto responses

Return on Investment

  • Increase efficiency
  • Better customer service
  • Faster responses
  • Improved teamwork

Usability

Alternatives Considered

Slack

Other Software Used

Slack, Canva, Capsule CRM

Empowering our customers

Incentivized
Verified User
Employee in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

We use Whatsapp Business to have our customers from 8 regions and two software versions message us with support queries. These messages are directly forwarded into Intercom, our support program and handled by our support team there.

This enables clients to easily ask us questions from their phones, without having to always open an email client.

Pros

  • Facilitates customer support queries
  • Handles multiple phone numbers easily

Cons

  • Confusing to see what your WA Business # looks like from a customer perspective
  • Whatsapp's support isn't always the most responsive

Return on Investment

  • Increased customer satisfaction
  • Quicker response times

Other Software Used

Vista Social, Sinch Mailgun, 3CX, PostHog