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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprout Social

    Score8.6 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Zoho Social

    Score8.8 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Sprout SocialZoho Social
    Editions & Modules
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Sprout SocialZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Sprout SocialZoho Social
    Considered Both Products
    Sprout Social
    Chose Sprout Social
    For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and …
    Incentivized
    Zoho
    Chose Zoho Social
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, …
    Incentivized
    Chose Zoho Social
    More cost-effective than Sprout Social and easier to use than Hootsuite.
    Incentivized
    Chose Zoho Social

    The Analytics are better in Sprout Social, but that comes at a cost.
    Incentivized
    Chose Zoho Social
    Zoho doesn't offer all of the bells and whistles that you get from Sprout Social but it is a lot cheaper at the same time – I find Sprout to be more intuitive and more comprehensive. I evaluated and considered both tools before going with Zoho, in the end I felt Zoho offered …
    Incentivized
    Chose Zoho Social
    I have used Sprout Social in the past, which is a great product in itself and covers almost every aspect that Zoho Social covers in terms of social media channels. However, Sprout Social is really expensive as a sole product, and also doesn't have integrations with other …
    Incentivized
    Chose Zoho Social
    I've tried the free trial of Sprout Social, loomly, and Hootsuite. Sprout had a confusing dash, loomly doesn't post natively to Instagram, and Hootsuite wouldn't start my free trial and kept telling me there was an error. Honestly, I just like Zoho [Social]. It was the easiest …
    Incentivized
    Chose Zoho Social
    I have used Sprout Social before which is much more complex than Zoho Social. The functionality is greater but it is a lot more expensive. I think that for Zoho if they were to improve their social listening functions then this would make the platform a lot more attractive to …
    Incentivized
    Chose Zoho Social
    Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
    Incentivized
    Chose Zoho Social
    It is comparable but I think Zoho Social is more affordable for small business.
    Incentivized
    Chose Zoho Social
    Zoho has the exact same feature but it can be better with AI integration and stock image collection.
    Incentivized
    Chose Zoho Social
    Just was better for my use case than the competition
    Incentivized
    Chose Zoho Social
    Cheaper, simpler, more appropriate for my needs and, so far, less glitchy.
    Incentivized
    Chose Zoho Social
    They offer the same features but Zoho Social is priced way better.
    Incentivized
    Chose Zoho Social
    They have far more tools than just social, so we thought we would try them and if we liked them we could use the rest of their suite too. Turns out we liked them a lot
    Incentivized
    Chose Zoho Social
    We have tried other online social media management platforms such as Hootsuite however Zoho Social is the best platform we've used so far for a number of reasons. We have found it much easier to navigate across the Zoho Social platform and also more useful when it comes to the …
    Incentivized
    Chose Zoho Social
    Sprout is very expensive for what it offers, it could be a great product, but it doesn't offer much more than Zoho does and it is actually harder to use.
    Incentivized
    Chose Zoho Social
    Highly affordable for a small business compared to some of the bigger guys out there. At our stage of business, we don't necessarily need all the features. Zoho Social does just enough to help us grow and manage what we have with a small team.
    Incentivized
    Chose Zoho Social
    Zoho is more user-friendly and easier to learn.
    Incentivized
    Chose Zoho Social
    It's in another league as far as I'm concerned. One point I forgot to mention was the Canva integration where you can pull designs/creative directly from your account or create a new design within.
    Incentivized
    Chose Zoho Social
    I'd tried Zoho initially for enterprise management solutions. After several years of trusted service and their awards in the industry, I gave it a closer look. Many social tools have come and gone or increased prices while downgrading services for the people who helped them …
    Incentivized
    Chose Zoho Social
    Zoho Social is similar to Buffer in price but you get more channels for the costs, while Buffer allows for Pinterest. Zoho is more difficult to customize posts based on social media channels than Buffer, but easier to schedule posts for all channels at once. Zoho is cheaper …
    Incentivized
    Chose Zoho Social
    Zoho [Social] doesn't require you to use their scheduling function in order to collect data on posts.
    Incentivized
    Chose Zoho Social
    We either trialed, did extensive research on these other products or talked to people who use them. Some of them may have better analytics and targeting than Zoho for large enterprises, but we are not a large enterprise. We are also a B2B company so we are less concerned about …
    Incentivized
    Chose Zoho Social
    Absolutely positive - all in one place to plan and post and analyse all my online content. Interactive medium, easy to use and easy to manage. This is all that any social media manager may ever want and look for. This is truly amazing! I highly recommend it to the ones who are …
    Incentivized
    Chose Zoho Social
    When it comes to pricing vs. features, there's no contest, Zoho wins hands down
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    73 Answers
    99%
    Would buy again
    320 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    71 Answers
    99%
    Delivers good value for the price
    300 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    76 Answers
    98%
    Happy with the feature set
    317 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    62 Answers
    99%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    64 Answers
    99%
    Implementation went as expected
    307 Answers
    Features
    Sprout SocialZoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    7.6
    87 Ratings
    2% below category average
    Zoho Social
    8.1
    372 Ratings
    5% above category average
    Boolean keyword searches7.465 Ratings00 Ratings
    Filtering out noise/spam7.276 Ratings00 Ratings
    Sentiment analysis7.156 Ratings7.9266 Ratings
    Broad channel coverage8.765 Ratings8.3366 Ratings
    Publishing
    Comparison of Publishing features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    8.5
    110 Ratings
    6% above category average
    Zoho Social
    8.8
    446 Ratings
    9% above category average
    Content planning and scheduling9.5110 Ratings9.2444 Ratings
    Audience targeting7.687 Ratings8.4313 Ratings
    Content optimization8.296 Ratings8.9366 Ratings
    Workflow management8.796 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    8.0
    100 Ratings
    1% above category average
    Zoho Social
    8.6
    361 Ratings
    8% above category average
    Automated routing and prioritization7.962 Ratings8.3306 Ratings
    Customer interaction histories8.088 Ratings8.8340 Ratings
    Bulk actions8.185 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    7.2
    78 Ratings
    7% below category average
    Zoho Social
    8.9
    313 Ratings
    14% above category average
    Lead generation7.257 Ratings8.6233 Ratings
    Content marketing8.474 Ratings9.1304 Ratings
    Paid media management6.23 Ratings00 Ratings
    Campaigns and promotions7.24 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    8.6
    110 Ratings
    2% above category average
    Zoho Social
    9.2
    437 Ratings
    9% above category average
    Twitter9.098 Ratings9.2389 Ratings
    Facebook9.2109 Ratings9.2428 Ratings
    LinkedIn9.0100 Ratings9.2384 Ratings
    Google+7.636 Ratings9.3247 Ratings
    Instagram9.199 Ratings9.3359 Ratings
    Pinterest8.633 Ratings00 Ratings
    YouTube8.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    8.8
    111 Ratings
    11% above category average
    Zoho Social
    8.4
    358 Ratings
    6% above category average
    Campaign success analytics8.8103 Ratings8.6356 Ratings
    Real-time tracking8.6100 Ratings00 Ratings
    Competitor analysis8.889 Ratings8.2219 Ratings
    Account management
    Comparison of Account management features of Sprout Social and Zoho Social
    Feature
    Sprout Social
    7.8
    104 Ratings
    3% below category average
    Zoho Social
    9.1
    391 Ratings
    13% above category average
    Role-based user permissions & privileges7.999 Ratings9.1298 Ratings
    Mobile access7.892 Ratings9.2373 Ratings
    Best Alternatives
    Sprout SocialZoho Social
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sprout SocialZoho Social
    Likelihood to Recommend
    8.7
    (168 ratings)
    9.2
    (452 ratings)
    Likelihood to Renew
    9.5
    (65 ratings)
    10.0
    (13 ratings)
    Usability
    8.6
    (95 ratings)
    9.2
    (279 ratings)
    Availability
    7.7
    (8 ratings)
    8.2
    (2 ratings)
    Performance
    8.0
    (7 ratings)
    8.2
    (3 ratings)
    Support Rating
    4.2
    (38 ratings)
    9.3
    (220 ratings)
    Online Training
    7.3
    (3 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    7.8
    (23 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Sprout SocialZoho Social
    Likelihood to Recommend
    Sprout Social
    IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
    Incentivized
    Read full review
    Zoho
    We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
    Read full review
    Pros
    Sprout Social
    • For each account, customize posts for each platform, and schedule them to go live simultaneously.
    • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
    • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
    Incentivized
    Read full review
    Zoho
    • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
    • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
    • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
    Incentivized
    Read full review
    Cons
    Sprout Social
    • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
    • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Sprout Social
    I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
    Incentivized
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Sprout Social
    Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
    Incentivized
    Read full review
    Zoho
    The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
    Read full review
    Reliability and Availability
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Sprout Social
    Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
    Incentivized
    Read full review
    Zoho
    I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
    Read full review
    Online Training
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Sprout Social
    We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    Zoho
    • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
    • The free trial meant I could give it a good try before spending any of my precious startup budget.
    Incentivized
    Read full review
    ScreenShots

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.