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Woopra

Score3 out of 10

23 Reviews and Ratings

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What is Woopra?

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

Categories & Use Cases

Media

People Profiles - Understand Individual Users from Every Angle
Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.
Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.
Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.
Real-time integration triggers to take action in connected tools.
51+ One-click integrations to seamlessly unify data across tools and teams.

1 / 8

Reviews

What users are saying about Woopra.
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Woopra is good

Incentivized
Aditya Reddy BhavanamView profile
Lead Software Test Engineer in Information Technology at IAG (10,001+ employees employees)

Use Cases and Deployment Scope

For Customer Analytics

Pros

  • Customer Journeys
  • Trends of the usecases
  • User experience with ease

Cons

  • Data Analytics
  • Easy Search navigation

Most Important Features

  • Customer Journeys
  • Product Analytics
  • Trending graphs and usecases

Return on Investment

  • Easy Navigation
  • Better UI

Alternatives Considered

Adobe Analytics and Google Analytics

Other Software Used

Adobe Analytics

Woopra Is Simple And Powerful

Incentivized
Brian AlonzoView profile
Owner - Web Designer & Developer in Marketing at Brian Alonzo - Web Design & Development (1-10 employees employees)

Pros

  • Woopra does a great job showing you stats for specific site visitors.
  • The install and setup process is very easy and intuitive.
  • Woopra does a fantastic job showing the technology being used my our visitors.
  • I love Woopra's ability to show geographically where a user is located.

Cons

  • I would like ability to view the stats in an offline app. The browser is good but sometimes it's easier to use a desktop application
  • Being able to track leads attributed to an online marketing plan would be a great feature to add.
  • It would be helpful if Woopra allowed us to tie into PPC and Search campaigns.

Return on Investment

  • Woopra has allowed us to make RIO driven improvements to our website's functionality by identifying the pages with high exit rates and making improvements.

Alternatives Considered

Google Analytics

Other Software Used

Google Analytics, Harvest, Microsoft Office 365

Woopra is wonderful!

Incentivized
Cindy RomanowskiView profile
Marketing Manager in Marketing at CVS Health (1-10 employees employees)

Pros

  • Hands down, their user interface is the best out there! The app is extremely user-friendly and I can navigate their page with ease. Everything is at your fingertips and the learning curve is minimal.
  • We are a small startup and the free version gives us what we need while we are growing. They pack in a ton of features in the free version and I will not hesitate to pay for the next plan once our business is profitable and we reach the next level.

Cons

  • The only thing I would like to see Woopra improve is the keywords people use to find our website. 98% of the search queries = encrypted. I don't know if that is Woopra's fault or a security change to the web browsers.

Return on Investment

  • The most positive impact Woopra has had on our business is the results we get from our analytics. We make better choices with our data and it gives us the knowledge we need to focus our efforts on the results. Knowledge is power; we build our marketing campaigns around our data results.

Other Software Used

Zoho CRM, Zoho Social, Zoho SalesIQ, MailChimp, Google Drive

Woopra - Great Analytics for SaaS Product Managers

Ross ReynoldsView profile
Senior Director of Product in Product Management at RiskIQ (51-200 employees employees)

Pros

  • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
  • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
  • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
  • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
  • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

Cons

  • The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
  • There are some additional new features coming out fall 2016, so check out the latest there.

Return on Investment

  • Low cost to implement and pricing that was attractive for a company with 100+ employees.
  • Ideal for accelerating transactional SaaS sales.

Other Software Used

Aha!, JIRA Software, Salesforce.com, Marketo, Gainsight

Usability

Great Software

Incentivized
Verified User
Advisor in Marketing (10,001+ employees employees)

Pros

  • Analytics Reports -- the journey report type is really powerful.
  • The configuration is easy and straightforward.
  • Automation/triggers.

Cons

  • It would be nice to sequence triggers.
  • It would be nice to have a Salesforce Marketing Cloud integration for email.
  • The Salesforce Sync frequency is only daily or weekly.

Return on Investment

  • Woopra allows us to achieve really sophisticated campaigns.
  • Woopra is up and running in no time.

Alternatives Considered

Segment

Other Software Used

Salesforce Marketing Cloud Email Studio, FormAssembly, Salesforce Commerce Cloud

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