Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.
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Product analytics software is used to measure and report how people interact with web and software applications, or other products. Use cases include product training and onboarding, customer feedback collection, and learning to understand customer retention and churn to guide product development.
Product analytics software’s monitoring capabilities are greater than heatmap and session recording tools. While they can collect clicks and views and generate reports from these, leading product tools also capture customer sentiment and produce more detailed customer journey information, as well as customer and behavioral segmentation.
The following features are common in product analytics software. Many are distinct to this category of software, while some features overlap with related categories such as digital adoption or BI tools.
Product Analytics tools can be obtained through vendors providing Customer Success and Customer Experience (CX) platforms and suites, like Gainsight or UserIQ, or that provide analytics along with interactive customer guidance and feedback collection (Pendo). For product teams and developers that want a strictly analytic package, there are focused solution (e.g. Heap, Amplitude). Finally, for products in the development phase or for low traffic applications, many leading vendors offer free forever plans (Heap, Woopra, Amplitude), that may also include customer support.
According to end-user feedback on TrustRadius, here are the most reviewed product analytics platforms (the products are ordered from most to least reviews):
Although, interested buyers should keep in mind that some tools may be better suited for either smaller or larger organizations, or different types of use cases. For more information on what reviewers from specific company sizes say about the tools above, check out the products’ profile pages on TrustRadius.
Some tools, like Google Analytics, offer a free version of the software. However, the free versions typically only provide basic functionality and do not include more advanced features.
Most vendors that offer paid tools do not disclose pricing information on their website, though buyers can request a quote from the vendor. Interested buyers can expect to pay anywhere from a few thousand dollars to upwards of multiple thousands of dollars annually, depending on the scope of the platform and number of licenses required.