Woopra Information Reviews & Insights

Score3 out of 10

23 Reviews and Ratings

Community insights

TrustRadius Insights for Woopra are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Real-time Updates: Many reviewers have emphasized the significance of Woopra's real-time updates in user analytics, stating that it is critical for quick follow-ups on opportunities and for customer success to support individual users. This feature has been praised by a significant number of users.

Extensive Integrations: Woopra's extensive list of turnkey integrations, including Marketo, SalesForce, and Slack, has received high praise from multiple users. These integrations were highly valued for their convenience and usefulness. Several reviewers specifically mentioned how these integrations enhanced their experience with Woopra.

User-Friendly Interface: Woopra's user interface has garnered positive reviews from many users. They described it as the best out there, praising its user-friendliness, easy navigation, and minimal learning curve. The intuitive design of the interface was particularly appreciated by reviewers who found everything easily accessible and at their fingertips.

Woopra Reviews

8 Reviews

InformationComputer Software1Internet5Telecommunications1Publishing1

Great Software

Rating: 9 out of 10

Incentivized

June 6, 2019

Use Cases and Deployment Scope

Woopra is currently used to identify users on our digital properties (website, landing pages, etc.). Based on their behavior, Woopra is used to trigger campaigns, create segments, and automate actions. Woopra also has powerful analytics reports that help us to better serve our users.

Pros

Analytics Reports -- the journey report type is really powerful.
The configuration is easy and straightforward.
Automation/triggers.

Cons

It would be nice to sequence triggers.
It would be nice to have a Salesforce Marketing Cloud integration for email.
The Salesforce Sync frequency is only daily or weekly.

Likelihood to Recommend

I highly recommend Woopra.

Verified User

Advisor in Marketing (Telecommunications company, 10,001+ employees)

Vetted Review

1 year of experience

Great Reporting Tools, but Buggy New UI

Rating: 7 out of 10

Incentivized

December 28, 2018

Use Cases and Deployment Scope

We use Woopra for analyzing the main steps we want people to take when coming to our site. It's used to identify when we have a problem somewhere at these steps (due to content, technical problems, etc.) or if we just need to optimize a step to get more people through the funnel. It's also good for debugging and seeing whether some AB tests we have set are running, as we can track our own specific user actions.

Pros

Providing funnel analytic reports and ways to filter down/adjust those analytics.
User-specific actions and information (as opposed to only showing aggregates)
Tracking of users in specific groups using Google Tag Manager triggers

Cons

Bugs in form elements new report UI which make it harder to filter or do other report related actions
Understanding of new tools and exactly what and how they work
Long loading times for reports

Likelihood to Recommend

Woopra provides user-specific data, but not sure what the exact use would be for all that user-specific data. It's typically only handy for debugging if something should be triggering for a certain user. It's great for aggregation based on user group properties, and taking a general overview and flow of user behavior we want to track on our site, which allows us to identify problems at each step.

Verified User

Engineer in Engineering (Internet company, 11-50 employees)

Vetted Review

2 years of experience

Straightforward, easy and fast to implement and get going

Rating: 7 out of 10

Incentivized

June 25, 2018

Use Cases and Deployment Scope

We are actually using Woopra to analyze very few usage metrics and almost daily when we have to address some issue reported by users. This tool complements our own data on our databases. We use the user explorer to see the actions taken by users around the time they reported some kind of issue. We have also used the live view to decide when to make a deploy based on low usage moments.
Less frequently, it helps us understand the usage of certain features we measure with custom events.

Pros

Works fast with a clean interface. It is easy to use for non-expert users.
Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
The main live view dashboard gives a very fast look at the actual load of the site.

Cons

User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
Can add more cards to the live dashboard.
More context data on the user, the device being used, etc.

Likelihood to Recommend

We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us.

Verified User

Project Manager in Product Management (Internet company, 1-10 employees)

Vetted Review

1 year of experience

Woopra - Great Analytics for SaaS Product Managers

Rating: 10 out of 10

Incentivized

October 13, 2016

Use Cases and Deployment Scope

We implemented Woopra as our web analytics solution at a B2B SaaS company. We wanted to be able to track customers through their full lifecycle, from the first visit to the website, to lead, to customer and active user. A key requirement was to be able to identify individual users in real time for the purposes of funneling "Product Qualified Leads" from our freemium product to the dSales development reps. Once converted, we also wanted to understand product and feature usage on an account by account basis, to understand how they were driving revenue.

Pros

Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

Cons

The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
There are some additional new features coming out fall 2016, so check out the latest there.

Likelihood to Recommend

Woopra is great for:

B2B Companies who want account based analytics
Supporting Account Based Marketing
Identifying Product Qualified Leads from a SaaS Product with a Freemium model
Product Managers who want to analyze product and feature usage on an individual level
Providing Product KPIs such as Total Revenue behind users per Product per Feature. For example, we just launched this big feature, what's the value of the accounts that used it?
Identifying navigation paths and support issues. For example, what features or pages logged the most help articles and support requests?

The company also has a lot of B2C customers, especially in the e-commerce space. Although they also serve this market, this wasn't our use case.

Ross Reynolds

Senior Director of Product in Product Management at RiskIQ (Computer Software, 51-200 employees)

Vetted Review

1 year of experience

View profile

LOVE Woopra!

Rating: 10 out of 10

May 31, 2014

Use Cases and Deployment Scope

Not only is Woopra an amazing product, but their customer service is outstanding. It's clear that they truly care about their clients needs and will do whatever it takes to make sure they're met. I'm very glad to have randomly stumbled upon this product 5 years ago.

Pros

Product
Customer Service
Communication.

Cons

The app could be slightly better. Sometimes it freezes when I try to open it.

Likelihood to Recommend

Anyone looking for a quality analytics tracking tool should definitely use Woopra. The GUI is beautiful and easy to follow unlike their competitors.

Benny Luo

Founder & President in Corporate at NextShark (Publishing, 1-10 employees)

Vetted Review

5 years of experience

Review by a Co-Founder & CEO

Rating: 10 out of 10

May 29, 2014

Use Cases and Deployment Scope

Dot & Bo has tested many other analytics packages in the market and I feel that Woopra is the most advanced and flexible advanced analytics platform for our needs. A lot of great features are available for the novice to the most advanced users in our organization. Amazingly knowledgeable support who are responsive to our needs. I would highly recommend Woopra.

Pros

Flexibility of API
Ease of setting up customized tracking events for each use case
Powerful label creator to track customized events
Real-time view and visualization
Amazing service

Cons

More approachable UX for novice
Better onboarding videos

Likelihood to Recommend

Fast, easy and responsive

Anthony Soohoo

Co-Founder & CEO in Corporate at Dot & Bo (Internet, 11-50 employees)

Vetted Review

1 year of experience

Woopra - Real time analytics done properly!

Rating: 10 out of 10

May 23, 2014

Use Cases and Deployment Scope

Woopra provides a very visual way for us to break down our real time metrics for Eco Market but also since it stores data nicely into funnels we also use it to make decisions based over time. This has been a pain point with other analytical tools, most real time tools are *too* real time and do not really give you anything meaningful. Most other tools that don't cover real don't let you delve into each specific user to dig further into their patterns and behaviors. Woopra lets you do both, very well.

Pros

Real time customer analytics
Customer funnel analysis
Event tracking
Cohort analysis

Cons

More integrations with third party tools

Likelihood to Recommend

Woopra is very well suited to startups since its clever triggers and filters let you really segment customers giving you accurate data. When startups don't have that many users to segment, accuracy is vital to give you proper metrics so it is very suitable for this.

Jason Dainter

Co-Founder in Information Technology at Ecomarket.com (Internet, 1-10 employees)

Vetted Review

1 year of experience

Want to Really Understand How Your Customers Are Using Your Product? - Try Woopra!

Rating: 9 out of 10

May 23, 2014

Use Cases and Deployment Scope

We have been designing and building a new B2B SaaS product for about a year now. We have recently entered the Beta Testing phase and I needed a product that would answer one fundamental question...."Do we have the product right? Is it working for our customers". So I didn't want a high level analytics tool.... I wanted a tool that let me look into the "black box" of our application and understand how well it was working, and how customers were using it.

Pros

Love the interactive nature of Woopra. When you come up with a question, you can query Woopra and it will give you answers in seconds.
Love the retrospective nature of its labels.... Define a specific segment of your customer base, and Woopra will highlight them. With other systems I've had to define the segments up front.
Love the ability to define triggers and alerts and have Woopra notify me when certain conditions are met.... whether it's a new VIP customer that has just signed up, or a problem with our site... Woopra alerts us in real-time.

Cons

Being able to adjust little things on the reports (like column width) would improve the experience, however so far Woopra have been great in reacting to feedback.
Their new customizable dashboard could be improved in terms of layout and customization.

Likelihood to Recommend

I really do love Woopra. It is one of the most powerful and flexible tools I've used in terms of understanding what your customers are doing with your web site or application. When you are launching a product or site, often you don't know all the questions you need to ask when you start off, however Woopra really allows you to interrogate the user behaviour on demand. I also love the ability to explore the funnel analysis by different dimensions. Eg. What is our conversion rate by day, or by platform, or for customers from different industries, or countries. Wonderful insights!!!

Brent Pearson

VP of Employer Products in Product Management at LiveCareer (Internet, 51-200 employees)

Vetted Review

1 year of experience

Loading Reviews List....

Woopra - Great Analytics for SaaS Product Managers

Rating: 10 out of 10

Incentivized

October 13, 2016

Use Cases and Deployment Scope

Pros

Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

Cons

The current version of the product does not have the easiest setup and visualization for custom reports and dashboards. Not a blocker to usage, just not as easy as it should be. A major update is in the works as of this review, though, so check the latest release. The team is very responsive to user feedback, so most of the usability nits should be resolved with this update.
There are some additional new features coming out fall 2016, so check out the latest there.

Likelihood to Recommend

Woopra is great for:

B2B Companies who want account based analytics
Supporting Account Based Marketing
Identifying Product Qualified Leads from a SaaS Product with a Freemium model
Product Managers who want to analyze product and feature usage on an individual level
Providing Product KPIs such as Total Revenue behind users per Product per Feature. For example, we just launched this big feature, what's the value of the accounts that used it?
Identifying navigation paths and support issues. For example, what features or pages logged the most help articles and support requests?

The company also has a lot of B2C customers, especially in the e-commerce space. Although they also serve this market, this wasn't our use case.

Ross Reynolds

Senior Director of Product in Product Management at RiskIQ (Computer Software, 51-200 employees)

Vetted Review

1 year of experience

View profile