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TapClicks

Score8.1 out of 10

51 Reviews and Ratings

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What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.

Categories & Use Cases

Media

Connect to over 100 services
Easy set up
Custom color themes and easy configurability
Send automatic email reports in any format
Add a custom logo or customer branding
Margin/Markup capabilities

1 / 6

Reviews

What users are saying about TapClicks.
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Streamlined Multi-channel marketing reporting

Incentivized
Jorge Peralta
Digital Media Manager in Marketing at White Shark Media (51-200 employees employees)

Use Cases and Deployment Scope

We use TapClicks for performance marketing reporting. Tapclicks allow us to create multi-channel reports at the click of a button and connect as many platforms as needed such as Microsoft Ads, Google Ads, Facebook Ads, and Tiktok. We also use TapClicks to create Dashboards for our partners for them to have live access to metrics and campaign performance for all the clients at once.

Pros

  • Dashboard design and creation
  • Multi-channel performance reporting
  • Integration to most advertising platforms.

Cons

  • Pricing for small portfolios.
  • More templates available
  • More tutorials needed

Return on Investment

  • 40% less time invested in creating reports
  • 80% less time invested in sending reports manually
  • 20% less time invested branding reports for clients

Alternatives Considered

Ninja Reports, Looker Studio and DashThis

Other Software Used

DashThis, Looker Studio, NinjaCat

The perfect BI Platform for publishers

Incentivized
Kevin YipView profile
Online Business & Data Analyst at San Francisco Chronicle (201-500 employees employees)

Use Cases and Deployment Scope

We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.

Pros

  • Abundance of widgets for building dashboard templates.
  • It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
  • The dashboards are easy to modify.
  • Sections and dashboards can be copied/duplicated for use in other dashboards.
  • Users are assigned profiles to make the appropriate dashboards available to them
  • A lot of data sources' APIs have already been built.
  • Report Studio makes Powerpoint presentation much easier.

Cons

  • Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
  • Steep learning curve

Most Important Features

  • Tons of API connections available to media companies.
  • Dashboards are easily customizable.
  • Only one dashboard is enough for general use because widgets or products/services will be hidden when there is no data

Return on Investment

  • We are able to steer more business from clients who have been provided with BI solutions.

Alternatives Considered

Tableu, Yellowfin, Domo and NinjaCat

Leading reporting and analytics reporting product for your agency or marketing department

Incentivized
Phil ParrishView profile
Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees employees)

Pros

  • Consolidate reporting across multiple third-party platforms
  • Third-party API integrations with hundreds of marketing, advertising, and CRM platforms
  • Data visualizations
  • Customer support
  • New product features and tools
  • Reporting and data analytics

Cons

  • Demo dashboards for sales professionals
  • Reseller incentives
  • More hands-on support

Return on Investment

  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time

Alternatives Considered

AdStage, Funnel.io and Domo

Other Software Used

Bombora, Google Ads (formerly AdWords), PandaDoc

Usability

Helping multi-unit organizations manage marketing programs effectively and efficiently

Incentivized
Melissa TelsrowView profile
COO/ Co-Founder in Marketing at Hi-Per (1-10 employees employees)

Pros

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Cons

  • Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
  • We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.

Streamline Client Reporting

Incentivized
Dan NicholsView profile
Digital Marketing Technologist in Marketing at Thorn: Digital Defenders of Children (1-10 employees employees)

Pros

  • Data Visualization
  • Custom Reporting
  • Custom Dasboards
  • White-label Branding

Cons

  • Improve Wiki & Knowledge Center
  • Simplify instructions
  • Reporting breakdown by day

Return on Investment

  • Less time spent in Excel
  • Automated reporting
  • Error reduction

Other Software Used

SEMRush, DoubleClick, QuickBooks for Mac

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