#1 most frequent
United States of America
100.0%6 installations of 6
What is LocaliQ?
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.
Categories & Use Cases
Media
1 / 6
Screenshot of the Dash lead management dashboard and engagement center
Top Performing Features
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 9.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 6.5
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 6
Areas for Improvement
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 4.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 5.2
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8.1
Who Buys & Uses LocaliQ
Be careful about hiring them
Use Cases and Deployment Scope
We hired Local IQ to increase our leads and get us closes for our business through digital marketing, video ads, emails, and mailers.
Cons
- Tried to take credit for leads and closes that were not theirs
- Sold us a comprehensive package that failed
- Negative ROI
Return on Investment
- Negative ROI on over $30k ad spend
- VERY FEW tangible leads
- No true attributable closes
Usability
LocaliQ keeps me in the know!
Use Cases and Deployment Scope
With print moving to the back seat and online marketing being a necessity, we've relied on LocaliQ to provide us with social media advertising, social media posting, search engine optimization, geo fencing, direct marketing and involvement in area contests for the Best Of categories.
Pros
- Regular communication from my team on the status of projects.
- Addressing requests in a timely manner
- Regular meetings to review previous month's analytics and discuss any changes in order to remain relevant.
Cons
- Recently the portal the provides us leads has been 'improved' and we now have to pay for the information we used to get without cost.
Return on Investment
- LocaliQ has saved me time as they have taken on the work
- LocaliQ has allowed me to focus on the areas for which my skills are best suited, and not have to keep up with marketing trends which continually changes
- On many of the categories that are analyzed monthly, our results seem to consistently be above category standards
Usability
LocaliQ helped use fundraise more money!
Use Cases and Deployment Scope
We used LocaliQ to spread the word about building a new library and inspire donations. We utilized direct mail, email campaigns, website and social media ads.
Pros
- Ad placement
- Direct mail
- Reporting & Analyzing results
Cons
- Graphic design
Return on Investment
- Time savings
- Insights from expert-led services
- Improved donations
- Increased new donors
Usability
Other Software Used
Bloomerang
Senior Care Small Market with LocaliQ
Use Cases and Deployment Scope
We utilize LocaliQ for all of our digital advertising and marketing. As a new business in the area we struggled with brand recognition. LocaliQ assists us with social media marketing, digital displays and search engine marketing
Pros
- design ads
- knows the local market
- identify needs
- solve shortcomings with creative ideas
- quick intuitive responses
Cons
- we had an organizational issue but it was resolved effectively
- Im hard pressed to think of shortcomings in their service to us
Return on Investment
- Our ROI is incredible, in 2023 it was over 300%
- We did have an issue with skewed lead generation caused by those seeking employment getting in the numbers, but they adjusted the parameters and solved the issue resulting in increased numbers for lead management
- Our SEM is the best performing in our market, and they continually monitor to assure we stay at the top of the search engine for our market
- Due to their ability to recognize the best avenues for our budget we have been able to explore the right avenues for brand recognition and top of mind awareness which is proved in our search parameters.
Usability
Other Software Used
Social Media Management Tool, Google Analytics
Effective Online Marketing Within the Medical Industry
Use Cases and Deployment Scope
Medical practices have very specific online marketing needs and require analytical breakdowns of who we are reaching. Many come in having negative experiences with pay per click and other campaigns. Working with LocaliQ, we have online dashboards and liaisons who help us evaluate trends, answer questions and trouble shoot on a regular basis. I usually serve as the conduit between LocaliQ and my medical clients so I can best serve their need to know without taking too much of their time. My LocaliQ contacts have been excellent -- in fact I've worked with one of them for over a decade now so I truly trust her!
Pros
- Provide real time data
- Walks us through issues, step by step
- Simplifies rather complex service offerings
Cons
- More offerings for smaller clients that require smaller campaigns
- Continued effort to simplify online jargon
- Providing abbreviated talking points allowing me to educate clients using these services for the first time
Return on Investment
- Steady growth trends after the first two months
- Had one OB/GYN practice with more than 100 calls per month
Usability
Other Software Used
Constant Contact Lead Gen & CRM, WordPress
