TrustRadius: an HG Insights company

AdGear Advertiser

Score3.2 out of 10

7 Reviews and Ratings

What is AdGear Advertiser?

AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.

Categories & Use Cases

Media

AdGear Advertiser
AdGear Advertiser
AdGear Advertiser
AdGear Advertiser

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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

Areas for Improvement

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7.1

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

Great initial setup

Pros

  • Promotion
  • Targeting customers
  • Gaining new clients

Cons

  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting

Return on Investment

  • Helped bring on users
  • Targeted new demographics
  • Easy initial startup

Alternatives Considered

AdCheck - URL Tracking Link Verification

Usability

Useful tool that has room for improvement

Pros

  • Easy setup
  • Smart product

Cons

  • Slow design
  • Needs more analytics

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation