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TubeMogul (discontinued)

Score8.9 out of 10

22 Reviews and Ratings

What is TubeMogul (discontinued)?

TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features TubeMogul (discontinued) has to offer, as determined by TrustRadius' reviewers.
Based on 22 ratings of TubeMogul (discontinued)'s features
View all features

Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

Areas for Improvement

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

Most Frequent Users

Top 3 industries using TubeMogul (discontinued)
Based on HG Insights installation data
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

25.7%

9 installations of 35

#2 most frequent

Manufacturing

8.6%

3 installations of 35

#3 most frequent

Retail Trade

2.9%

1 installation of 35

Reviews

What users are saying about TubeMogul (discontinued).
View all reviews

Keith's Review

Incentivized
Keith LeMontangView profile
Digital Marketing Analyst in Marketing at Zimmerman Advertising (501-1000 employees employees)

Pros

  • Great customer support.
  • Easy to operate and navigate platform.

Cons

  • Performance based pricing models. Do not offer cost per completed view model, only dynamic CPM.

Return on Investment

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

User Review of TubeMogul

Olesya Zinovieva
Campaign Manager in Marketing at Cadreon (51-200 employees employees)

Pros

  • It provides with competitive CPM prices
  • Creative review process is very fast
  • It's an easy platform to navigate and use

Cons

  • It's be nice to have more targeting capabilities, i.e. browser language targeting
  • Have recency option on conversions and display conversions on the main dashboard; also show fires on conversions to ensure pixels work
  • Ability to pace by budget, rather than impression and have the auto-allocate option under campaign level so it allocates more budget towards best performing packages

Return on Investment

  • Positive - great customer service and education on new features, products
  • Negative - limited inventory pool to choose quality traffic from, which made it difficult to spend planned budget

Usability

Excellent product! Incredible time saver.

Melinda Bowles
Web Producer in Marketing at The Tombras Group (1001-5000 employees employees)

Pros

  • Easy of Use
  • Ability to customize data for each platform
  • Efficiency

Cons

  • There is nothing I would recommend changing!

Return on Investment

  • Increased Efficiency
  • Clear Analytics
  • Large Footprint within Social Media Channels

TubeMogul - Preroll DSP w/ those whistles and bells!

Incentivized
Verified User
Analyst in Marketing (51-200 employees employees)

Pros

  • User interface - It's extremely easy to build out campaigns with all your typical DSP targeting capabilities (locations, site lists, dayparting, device targeting, topic targeting, brand safety, inventory source. You can easily set up a campaign, daily and all time budget caps.
  • Turn around time - While many other self-service DSPs take up to ~24 hours to have an ad actually begin serving, my experience has been usually around 2 hours or less from when a placement is built out until it begins running.
  • Private Marketplace Deals and extremely easy access to premium inventory - TubeMogul has a site list divided into several tiers based on national recognition, quality, brand safely that you can easily have your campaigns target. They also have "On Demand" premium inventory that you can easily opt in to (without having to actually go to the publisher). The process is as simple as clicking a button to request access. Additionally, direct reservation deals can be set up through this tool.
  • Optimization Goals within your campaigns - You can set up a list of prioritized goals for your campaigns. They include things like ensuring delivery, optimize for a specific eCPM or vCPM, setting a viewability threshold, optimize to a specific CPC/CPM, CTR.

Cons

  • Bulk Editing campaigns - While Tubemogul has a bulk edit feature built in, it is behind the times compared to other DSPs (e.g. DoubleClick). It's difficult to bulk edit impression caps in particular and requires you to individually go into each campaign to then adjust it in the settings
  • Higher vCPMs and Costs per Completion - My company did a small scale data comparison for several campaigns and noticed that Tubemogul was more expensive for similarly targeted/viewable inventory in our other DSP, DoubleClick. Disclaimer, the targeting for these campaigns were somewhat rigid and specific.

Return on Investment

  • Increased efficiency in campaign creation. Within the platform, you can build out campaigns and/or save them as a template for future campaign buildouts so you don't have to keep redo-ing your targeting for similarly targeted campaigns. This feature allows you to also pick and choose what aspects (e.g. geo or segment targeting) of your template you want to use to create your new campaign.

Fully Transparent Video DSP with great customer service

Incentivized
Verified User
Strategist in Marketing (201-500 employees employees)

Pros

  • Transparency
  • Reach
  • Easy to use platform

Cons

  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent

Return on Investment

  • Great Customer service
  • Increased awareness
  • Increased sales in a few markets