#1 most frequent
United States of America
65.8%615 installations of 934
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.
Categories & Use Cases
Videos
Top Performing Features
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.8
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Areas for Improvement
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
Who Buys & Uses Sprinklr Social
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.6%71 installations of 934
#3 most frequent
Germany
3.2%30 installations of 934
Pros
- Robust KPI reporting capabilities enable users to track and measure social media performance effectively.
- Social listening features provide valuable insights into trends and competitive benchmarking.
- On-demand reporting allows for quick adaptation of social media strategies, reducing reliance on external agencies.
Cons
- User interface and user experience (UI/UX) can be difficult and clunky, hindering user adoption and efficiency.
- Steep learning curve requires significant time investment and may necessitate learning courses.
- Potential usability issues may impact user adoption and efficiency.
The comprehensive social media management tool.
Use Cases and Deployment Scope
Sprinklr social is used in our company to connected all the siloed country teams to collaborate and use a single channel to publish content on our various social channels. This helps us keep track of all social accounts we own, reuse the global content by country teams, look at the on demand reporting information about the engagement received on the posts published and optimize if required. It also helps us in community moderation.
We see this tool as a good fix for effectively managing our social media at scale.
We see this tool as a good fix for effectively managing our social media at scale.
Pros
- The feature that allows you to schedule and post content to various channels in one go saves a lot of time and labor.
- Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.
- The UI of the tool is pretty user friendly and optimized, quick to adopt.
Cons
- We feel Sprinklr should work with LinkedIn to enable profile reporting within the Sprinklr tool, this would be game changer for companies using their C level executives profiles to post and report via Sprinklr.
- Social listening coverage should be broad and include more granular data about the location of the mention without which the data may not be of any use.
- Benchmarking module should cover wide channels than what is covered currently, this would give companies an edge to benchmark all of their social channels.
Return on Investment
- The tool helps us save significantly in content production costs by reusing the content by country teams that is used by global teams.
- The Social insights module helps us setup crisis monitoring dashboards that help us mitigate any potential crisis that would lead to a big damage to brand reputation.
- The ads module helps us get the best ROI, by pushing the best content forward.
Usability
Alternatives Considered
Sprinklr Insights and Sprinklr Marketing
Other Software Used
Talkwalker by Hootsuite, EveryoneSocial
Work smarter and better with Sprinklr
Use Cases and Deployment Scope
We use Sprinklr as a publisher organizer, for our social media projects. With Sprinklr we are able to organize all content for days, weeks and months having zero problems to upload and prevent lack of communication hiatus in our clients accounts. A excellent tool that allows client and agency to have the same updates and understand all strategies we planned for monthly contents.
Pros
- Easy to schedule
- Lots of metrics and information
- Allows all sides to participate and understand
Cons
- IA support for improvements
- Lack in old metrics
- Problems for sync when we have two side adjustments
Return on Investment
- Data-driven content optimization
- Centralized and scalable management of multiple channels
- Advanced performance metrics and reports
Usability
Alternatives Considered
mLabs and Emplifi Social Marketing Cloud
Other Software Used
monday.com, Google Ad Manager, Meta Business Suite
Learn because its worth it
Use Cases and Deployment Scope
My company uses Sprinklr Social to schedule posts, report results, social listening and benchmarking
Pros
- Social Listening
- KPI reporting
- benchmarking
Cons
- Presentations
- UI
- Learning Courses
Return on Investment
- Social KPI
- Brand Health
- Brand Sentiment
Usability
Alternatives Considered
Quid
Worth the time commitment
Use Cases and Deployment Scope
Sprinklr Social is an all in one solution for most advertising businesses. Social listening and campaign results reporting are definitely the highlights of the platform. The learning curve is the most challenging aspect of Sprinklr Social, but definitely worth your time. Presentations tool need a do over quickly.
Pros
- Social Listening
- KPI Reporting
- Post schedule
Cons
- Presentations
- Learning Curve
- Design/UI
Return on Investment
- Real Time monitoring
- Alert
- Scheduling posts
Usability
Alternatives Considered
YouScan and Quid
Other Software Used
YouScan, Quid
Unsure about the ROI of Sprinklr, but worth evaluating
Use Cases and Deployment Scope
Scheduling, community management, listening (crisis management, trends, competitors) in multiple regions
Pros
- Listening seems thorough
Cons
- Difficult UX, clunky
- Expensive
- No more ongoing support
- Slow responses from contacts
Return on Investment
- Sentiment is inaccurate e.g. something is sick = amazing rather than poor health
- Listening is a useful feature and provides insight to leadership teams
Usability
Alternatives Considered
Sprout Social and Hootsuite
Other Software Used
Braze, Canva, Slack
