Seismic Content vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Seismic Content
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be…N/A
Sprinklr Social
Score 9.2 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
Seismic ContentSprinklr Social
Editions & Modules
No answers on this topic
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
Seismic ContentSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
Seismic ContentSprinklr Social
Features
Seismic ContentSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
9.5
Ratings
21% above category average
Boolean keyword searches00 Ratings10.00 Ratings
Filtering out noise/spam00 Ratings8.00 Ratings
Sentiment analysis00 Ratings10.00 Ratings
Broad channel coverage00 Ratings10.00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
10.0
Ratings
22% above category average
Content planning and scheduling00 Ratings10.00 Ratings
Audience targeting00 Ratings10.00 Ratings
Content optimization00 Ratings10.00 Ratings
Workflow management00 Ratings10.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
9.7
Ratings
20% above category average
Automated routing and prioritization00 Ratings9.00 Ratings
Customer interaction histories00 Ratings10.00 Ratings
Bulk actions00 Ratings10.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
10.0
Ratings
25% above category average
Lead generation00 Ratings10.00 Ratings
Content marketing00 Ratings10.00 Ratings
Paid media management00 Ratings10.00 Ratings
Campaigns and promotions00 Ratings10.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
10.0
Ratings
17% above category average
Twitter00 Ratings10.00 Ratings
Facebook00 Ratings10.00 Ratings
LinkedIn00 Ratings10.00 Ratings
Google+00 Ratings10.00 Ratings
Instagram00 Ratings10.00 Ratings
Pinterest00 Ratings10.00 Ratings
YouTube00 Ratings10.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
10.0
Ratings
23% above category average
Campaign success analytics00 Ratings10.00 Ratings
Real-time tracking00 Ratings10.00 Ratings
Competitor analysis00 Ratings10.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Seismic Content
-
Ratings
Sprinklr Social
9.5
Ratings
17% above category average
Role-based user permissions & privileges00 Ratings10.00 Ratings
Mobile access00 Ratings9.00 Ratings
User Ratings
Seismic ContentSprinklr Social
Likelihood to Recommend
8.9
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
7.5
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
8.4
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Seismic ContentSprinklr Social
Likelihood to Recommend
It is excellent for a cloud-based workspace between you and your customers. I find the chat feature to be a cool and underutilized tool. I appreciate how you can consolidate all your information on one page, rather than having multiple attachments. Easy to clone DSRs (Digital Sales Rooms), which saves a significant amount of time. Especially when all you have to do is make minor changes between customers.
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Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
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Pros
  • Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
  • Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
  • Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.
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  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Cons
  • There have been a few times where issues with a server leads to a slow user experience or users are unable to use the platform for a small period of time. Bringing these to a minimum would greatly enhance the user experience.
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  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
No answers on this topic
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Seismic is super easy to use and has so many different features and functionality to take advantage of. But being a company who utilizes Google platform a lot we have some issues with the api connections and integrations across the board. But all in all it is not a huge issue, I would just like to see them improve the integration more
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The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
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Reliability and Availability
No answers on this topic
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
No answers on this topic
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
I have never tried chatting/calling with Support for Seismic. However, from others that I have talked to that use Seismic in more of an administrative role, they have been easy to work with and are of great assistance. I think it's a good thing I've never needed to talk to support, as it means I haven't had any issues to this point.
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Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
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In-Person Training
No answers on this topic
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
No answers on this topic
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
No answers on this topic
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Both Highspot and Seismic are great tools. They each provide an extensive library that can be easily customized based on the rep/team/deal cycle stage etc. Seismic has a much cleaner look and feel. As a rep, I felt it was much easier to navigate the tool and organize my content the way I wanted to. Highspot tended to feel cluttered and even overwhelming at times. Along with that, the AI and saved search feature ran smoother in Seismic. I could easily find the document or sales deck I was looking for, whereas in Highspot I felt I had to look around longer than I would have liked.
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Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality
[a] team could expect from this application. And not just that, it has been
updating the application and deploying the latest features frequently that
helps us a lot in our day-to-day operations. I am really happy with it.
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Scalability
No answers on this topic
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
  • The bespoke resources we have created and implemented in Seismic have increased our reps efficiency and effectiveness and ultimately increased their confidence with our prospects.
  • Better time management as connecting different lines of businesses and/or functions like Marketing with Compliance allows for a smoother workflow and less time consumption.
  • Improved workflows as Seismic allows the distribution of resources either internally or externally quickly with links & PDF files directly into email correspondence or Slack messages.
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  • Assisted with integrating global social media marketing departments together
  • Has resulted in some delayed customer support responses due to technical issues with Facebook integration
  • Lack of ability to message people on Instagram has led to poor community management on this platform.
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ScreenShots

Seismic Content Screenshots

Screenshot of Seismic's interface can be customized for every sales team.Screenshot of Content can be organized and displayed in a host of ways, such as Most Popular, Favorites, or divided by content type or opportunity stage.Screenshot of Seismic's LiveDocs Technology facilitates personalization at scale and has been shown to save clients upwards of 98 percent in time spent creating content.Screenshot of WorkSpace, Seismic's virtual forum for sales, allows sales teams to come together and perfect content for those most important meetings.Screenshot of Real-time analytics allow sales reps to see which pieces of content have been engaged with by which prospects and for how long.