This product assessment of Sprinklr Social is based on a synthesis of 6 recent reviews, covering overall satisfaction, strengths, weaknesses, and ROI. Reviewers primarily utilize Sprinklr Social as a central hub for managing social media activities, with a focus on scheduling and publishing content across multiple platforms, as noted by 4 reviewers. The platform facilitates social listening, reporting, campaign analysis, trend identification, and competitive benchmarking, according to 3 reviewers. Sprinklr Social is particularly praised for its KPI reporting capabilities, highlighted by half the reviewers. However, a notable area for improvement is the platform's user interface and user experience (UI/UX), which 3 reviewers found difficult or clunky. Additionally, 2 reviewers mentioned a steep learning curve associated with the platform. Despite these usability concerns, Sprinklr Social is generally perceived to deliver a positive return on investment (ROI) and cost savings, cited by half the reviewers, primarily through content reuse and effective ad module performance.

Pros

Robust KPI reporting capabilities enable users to track and measure social media performance effectively.
Social listening features provide valuable insights into trends and competitive benchmarking.
On-demand reporting allows for quick adaptation of social media strategies, reducing reliance on external agencies.
Facilitates content scheduling and publishing across various social media platforms, streamlining content management.
Delivers positive ROI and cost savings through content reuse and effective ad module performance.

Cons

User interface and user experience (UI/UX) can be difficult and clunky, hindering user adoption and efficiency.
Steep learning curve requires significant time investment and may necessitate learning courses.
Potential usability issues may impact user adoption and efficiency.

What positive or negative impact (i.e. Return on Investment or ROI) has Sprinklr Social had on your overall business objectives?

From 6 reviews | Last Published April 23, 2026

Summary

This report analyzes 6 recent reviews to assess the return on investment (ROI) and overall business impact of Sprinklr Social. Reviewers most frequently cited the platform's positive impact on ROI and cost savings (3 of 6 reviews). These savings are attributed to content reuse across teams and effective ad module performance. Two reviewers specifically mentioned performance metrics and reports as a positive aspect of the platform, indicating the ability to track and measure social KPIs. While the sample size is small, the available data suggests that Sprinklr Social is perceived to provide tangible benefits in terms of cost efficiency and performance tracking.

Top Quotes

ROI and cost savings

“The tool helps us save significantly in content production costs by reusing the content by country teams that is used by global teams.”

Performance metrics and reports

“Advanced performance metrics and reports”

Describe how you use Sprinklr Social in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent product reviews to understand how organizations are using Sprinklr Social and the business problems it addresses. A recurring theme is the use of Sprinklr Social for scheduling and publishing content across various social media platforms, mentioned by 4 reviewers. This capability is closely linked to social listening and reporting, with 3 reviewers highlighting its importance for campaign analysis, trend identification, and competitive benchmarking. Reviewers suggest that Sprinklr Social serves as a central hub for managing social media activities, enabling organizations to organize content, monitor social channels, and generate reports.

Top Quotes

Scheduling and Publishing

“My company uses Sprinklr Social to schedule posts, report results, social listening and benchmarking”

Social Listening and Reporting

“Sprinklr Social is an all in one solution for most advertising businesses. Social listening and campaign results reporting are definitely the highlights of the platform.”

Please provide some detailed examples of areas where Sprinklr Social has room for improvement.

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent reviews to identify areas for improvement in Sprinklr Social. A recurring theme in the reviews is the platform's user interface and user experience (UI/UX). 3 of the 6 reviewers mentioned issues related to the UI/UX, describing it as "difficult" and "clunky". A related concern is the learning curve associated with the platform. 2 of 6 reviewers specifically cited a steep learning curve, with one mentioning the need for "learning courses." These factors may impact user adoption and efficiency.

Related topics

UI/UX Issues Learning Curve

Top Quotes

UI/UX Issues

“Difficult UX, clunky”

Learning Curve

“Learning Curve”

Please provide some detailed examples of things that Sprinklr Social does particularly well.

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent product reviews to identify areas where Sprinklr Social performs well, according to reviewers. A key strength of the platform, mentioned by 3 of 6 reviewers, is its KPI reporting capabilities. Several reviewers also praised Sprinklr Social for its social listening features and intuitive user interface, each noted by 2 of 6 reviewers. The on-demand reporting is valued for enabling users to quickly adapt their social media strategies, reducing reliance on external agencies. The user-friendly interface facilitates quick adoption of the tool, while the social listening capabilities provide added value.

Top Quotes

KPI Reporting

“Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.”

Social Listening

“Social Listening”

Intuitive UI

“The UI of the tool is pretty user friendly and optimized, quick to adopt.”

View All Reviews

Reviews

85 Reviews

Learn because its worth it

Rating: 8 out of 10

Incentivized

May 16, 2025

Use Cases and Deployment Scope

My company uses Sprinklr Social to schedule posts, report results, social listening and benchmarking

Pros

Social Listening
KPI reporting
benchmarking

Cons

Presentations
UI
Learning Courses

Likelihood to Recommend

Very good tool for anything social. Social listening is excellent as well as for kpi reporting

Verified User

Contributor in Marketing (201-500 employees)

Vetted Review

5 years of experience

The comprehensive social media management tool.

Rating: 10 out of 10

Incentivized

May 9, 2025

Use Cases and Deployment Scope

Sprinklr social is used in our company to connected all the siloed country teams to collaborate and use a single channel to publish content on our various social channels. This helps us keep track of all social accounts we own, reuse the global content by country teams, look at the on demand reporting information about the engagement received on the posts published and optimize if required. It also helps us in community moderation.
We see this tool as a good fix for effectively managing our social media at scale.

Pros

The feature that allows you to schedule and post content to various channels in one go saves a lot of time and labor.
Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.
The UI of the tool is pretty user friendly and optimized, quick to adopt.

Cons

We feel Sprinklr should work with LinkedIn to enable profile reporting within the Sprinklr tool, this would be game changer for companies using their C level executives profiles to post and report via Sprinklr.
Social listening coverage should be broad and include more granular data about the location of the mention without which the data may not be of any use.
Benchmarking module should cover wide channels than what is covered currently, this would give companies an edge to benchmark all of their social channels.

Likelihood to Recommend

Wide coverage in terms of social channels supported, easy to connect the social channels to Sprinklr to get started.
The solid governance within Sprinklr enables enterprise level setup.
Publishing workflows can have approval process built in and with the rule engine a lot of workflows can be automated, reducing the manual efforts and time.
One can have multiple levels of approval built in and even those who do not have Sprinklr access can approve the content via email.

Amit Potdar

Senior Consultant in Marketing at Yash Technologies Pvt Ltd (5001-10,000 employees)

Vetted Review

8 years of experience

Worth the time commitment

Rating: 9 out of 10

Incentivized

May 8, 2025

Use Cases and Deployment Scope

Sprinklr Social is an all in one solution for most advertising businesses. Social listening and campaign results reporting are definitely the highlights of the platform. The learning curve is the most challenging aspect of Sprinklr Social, but definitely worth your time. Presentations tool need a do over quickly.

Pros

Social Listening
KPI Reporting
Post schedule

Cons

Presentations
Learning Curve
Design/UI

Likelihood to Recommend

Sprinklr Social is Packed with features and will most likely attend your necessities, but difficult it is very difficult to learn

Verified User

Contributor in Marketing (201-500 employees)

Vetted Review

4 years of experience

Work smarter and better with Sprinklr

Rating: 9 out of 10

Incentivized

May 8, 2025

Use Cases and Deployment Scope

We use Sprinklr as a publisher organizer, for our social media projects. With Sprinklr we are able to organize all content for days, weeks and months having zero problems to upload and prevent lack of communication hiatus in our clients accounts. A excellent tool that allows client and agency to have the same updates and understand all strategies we planned for monthly contents.

Pros

Easy to schedule
Lots of metrics and information
Allows all sides to participate and understand

Cons

IA support for improvements
Lack in old metrics
Problems for sync when we have two side adjustments

Likelihood to Recommend

is suited for big accounts, that need to have lots of publications. Also, it's a best way to share with client all content planned, scheduled and, if necessary, request adjustments in time to be published.

And we not suited for accounts that has old metrics to be alligned and sometimes it's not possible to sync and do a retro meansuring.

Leonardo Nery

Project Analyst in Marketing at GMD Digital (11-50 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

Unsure about the ROI of Sprinklr, but worth evaluating

Rating: 6 out of 10

Incentivized

March 24, 2025

Use Cases and Deployment Scope

Scheduling, community management, listening (crisis management, trends, competitors) in multiple regions

Pros

Listening seems thorough

Cons

Difficult UX, clunky
Expensive
No more ongoing support
Slow responses from contacts

Likelihood to Recommend

Perhaps a smaller org would benefit, but we find it tricky to navigate and the support is lacking.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

1 year of experience

One of the best social media tools for companies

Rating: 10 out of 10

Incentivized

December 31, 2024

Use Cases and Deployment Scope

Sprinklr Social, a comprehensive social media management platform, serves as the central hub for scheduling posts across various social networks and generating insightful dashboards for reporting purposes. As a Software as a Service (SaaS) solution, Sprinklr Social integrates with a wide range of relevant social networks, consistently enhancing its core functionalities and introducing innovative features and tools before comparable services.

Pros

New features and tools before competition
Intuitive UI
Comprehensive reporting tools

Cons

Improvements to the dark mode
Bluesky & Mastodon social networks addition
Improvements to the mobile apps

Likelihood to Recommend

At our org, we used to use other social media tools like Emplifi and Khoros, but all of them lack flexibility when it comes to tailored specific clients’ needs. Sprinklr Social adapted their suite to all our social media needs, making the required adjustments as well as some additional implementations for reporting data.

Verified User

Professional in Marketing (1001-5000 employees)

Vetted Review

5 years of experience

A social media moderation machine!

Rating: 10 out of 10

Incentivized

August 25, 2023

Use Cases and Deployment Scope

We moderate and reply to user comments and private messages, categorize by action needed, and occasionally use the tagging system

Pros

Simple, easy to use macro and action systems
Quick, simple-to-use, comprehensive search feature
Ability to filter pulled content
Being able to bulk-select content to action

Cons

There are times where applying an action won't automatically refresh a stream, making it seem as though the action didn't go through (but it did)

Likelihood to Recommend

It seems to be very good for any type of social media moderation! I can't think of a specific scenario where it would be inappropriate to use

Verified User

Employee in Social Media (201-500 employees)

Vetted Review

1 year of experience

Sprinklr is easy to use and allows for easy customization based on customer needs

Rating: 6 out of 10

Incentivized

February 28, 2023

Use Cases and Deployment Scope

marketing team is using it. we like the control and the intutive ease of use for the software. Content review, publishing has been good and easy to use as well.

Pros

Content submission
Content review
Ability to review the content from others

Cons

I think ability to find the top influencers of the topic and their possibility of engagement is very useful.
Additional ability to synthesize text from content would have been good.

Likelihood to Recommend

I think content organization and review.

Verified User

Executive in Corporate (51-200 employees)

Vetted Review

3 years of experience

Sprinklr Review

Rating: 9 out of 10

Incentivized

January 27, 2022

Use Cases and Deployment Scope

I use Sprinklr on a day-to-day basis for publishing posts on our social media platforms. I also use it for community management of all the platforms (YouTube, LinkedIn, Instagram, Facebook). I manage all of the channels of Philips in Latin America, therefore there are a lot and Sprinklr allows me to have quick and easy access to all of them. Sprinklr is also very user-friendly.

Pros

Calendar for the social media posts
Easy creation of reports for social media engagement
Community Management

Cons

It would be very useful if there were already made templates for reports that the user can copy and paste and use for their company.
Better visualization of the calendar of posts and filtering of those posts

Likelihood to Recommend

If you have many social channels to manage for your business Sprinklr is very useful as you can access and handle all of them in just one spot.

Maria Clara Gomez

Digital Campaign Manager in Marketing at Philips (10,001+ employees)

Vetted Review

4 years of experience

View profile

Sprinkling attention the right way

Rating: 9 out of 10

Incentivized

December 29, 2021

Use Cases and Deployment Scope

We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!

Pros

tracking brand activities across all platforms
easy content sharing
social listening
Metrics and dashboard tracking

Cons

I wish it was easier to learn how to use the platform quickly.
User Interface
Tagging abilities

Likelihood to Recommend

Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.

Verified User

Manager in Sales (501-1000 employees)

Vetted Review

2 years of experience

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The comprehensive social media management tool.

Rating: 10 out of 10

Incentivized

May 9, 2025

Use Cases and Deployment Scope

Pros

The feature that allows you to schedule and post content to various channels in one go saves a lot of time and labor.
Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.
The UI of the tool is pretty user friendly and optimized, quick to adopt.

Cons

We feel Sprinklr should work with LinkedIn to enable profile reporting within the Sprinklr tool, this would be game changer for companies using their C level executives profiles to post and report via Sprinklr.
Social listening coverage should be broad and include more granular data about the location of the mention without which the data may not be of any use.
Benchmarking module should cover wide channels than what is covered currently, this would give companies an edge to benchmark all of their social channels.

Likelihood to Recommend

Amit Potdar

Senior Consultant in Marketing at Yash Technologies Pvt Ltd (5001-10,000 employees)

Vetted Review

8 years of experience