MavSocial vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Sprinklr Social
Score 9.2 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
MavSocialSprinklr Social
Editions & Modules
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
MavSocialSprinklr Social
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
MavSocialSprinklr Social
Features
MavSocialSprinklr Social
Publishing
Comparison of Publishing features of Product A and Product B
MavSocial
9.0
Ratings
11% above category average
Sprinklr Social
10.0
Ratings
22% above category average
Content planning and scheduling9.50 Ratings10.00 Ratings
Audience targeting9.00 Ratings10.00 Ratings
Content optimization9.00 Ratings10.00 Ratings
Workflow management8.50 Ratings10.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
MavSocial
9.0
Ratings
15% above category average
Sprinklr Social
10.0
Ratings
25% above category average
Paid media management9.00 Ratings10.00 Ratings
Campaigns and promotions9.00 Ratings10.00 Ratings
Lead generation00 Ratings10.00 Ratings
Content marketing00 Ratings10.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
MavSocial
9.6
Ratings
13% above category average
Sprinklr Social
10.0
Ratings
17% above category average
Twitter9.50 Ratings10.00 Ratings
Facebook10.00 Ratings10.00 Ratings
LinkedIn10.00 Ratings10.00 Ratings
Instagram9.50 Ratings10.00 Ratings
YouTube9.00 Ratings10.00 Ratings
Google+00 Ratings10.00 Ratings
Pinterest00 Ratings10.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
MavSocial
7.5
Ratings
5% below category average
Sprinklr Social
10.0
Ratings
23% above category average
Campaign success analytics7.00 Ratings10.00 Ratings
Real-time tracking8.00 Ratings10.00 Ratings
Competitor analysis00 Ratings10.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
MavSocial
9.0
Ratings
12% above category average
Sprinklr Social
9.5
Ratings
17% above category average
Role-based user permissions & privileges10.00 Ratings10.00 Ratings
Mobile access8.00 Ratings9.00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
MavSocial
-
Ratings
Sprinklr Social
9.5
Ratings
21% above category average
Boolean keyword searches00 Ratings10.00 Ratings
Filtering out noise/spam00 Ratings8.00 Ratings
Sentiment analysis00 Ratings10.00 Ratings
Broad channel coverage00 Ratings10.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
MavSocial
-
Ratings
Sprinklr Social
9.7
Ratings
20% above category average
Automated routing and prioritization00 Ratings9.00 Ratings
Customer interaction histories00 Ratings10.00 Ratings
Bulk actions00 Ratings10.00 Ratings
User Ratings
MavSocialSprinklr Social
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
8.4
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
MavSocialSprinklr Social
Likelihood to Recommend
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
Read full review
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
Read full review
Pros
  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.
Read full review
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
  • User Experience- Not 100% Intuitive
  • Better Link Shortner Abilities
Read full review
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Likelihood to Renew
No answers on this topic
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Read full review
Usability
No answers on this topic
The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
Read full review
Reliability and Availability
No answers on this topic
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
No answers on this topic
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
No answers on this topic
Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
Read full review
In-Person Training
No answers on this topic
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Read full review
Online Training
No answers on this topic
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Read full review
Implementation Rating
No answers on this topic
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Read full review
Alternatives Considered
I selected MavSocial for the number of features for the money as well as the reporting.
Read full review
Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality
[a] team could expect from this application. And not just that, it has been
updating the application and deploying the latest features frequently that
helps us a lot in our day-to-day operations. I am really happy with it.
Read full review
Scalability
No answers on this topic
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Return on Investment
  • Saved my team time
  • Allows our clients consistency
Read full review
  • Assisted with integrating global social media marketing departments together
  • Has resulted in some delayed customer support responses due to technical issues with Facebook integration
  • Lack of ability to message people on Instagram has led to poor community management on this platform.
Read full review
ScreenShots

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar