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Khoros Social Media Management

Score8 out of 10

295 Reviews and Ratings

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What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Categories & Use Cases

Media

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.
Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.
Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.
Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.
Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

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Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.

Key Features

Learn about the best (and worst!) features Khoros Social Media Management has to offer, as determined by TrustRadius' reviewers.
Based on 295 ratings of Khoros Social Media Management's features
View all features

Top Performing Features

  • Bulk actions

    Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

    Category average: 8.5

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

    Category average: 8.5

Areas for Improvement

  • Broad channel coverage

    The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

    Category average: 8.2

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.9

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 8.4

Reviews

What users are saying about Khoros Social Media Management.
View all reviews

Average product.

Incentivized
Verified User
Consultant in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Kharos for all social media planning, posting our content on different social media platforms, and social listening. This software helps us measure our performance on different social media platforms. We also used it for competition analysis. Overall, it is a good software for social media management.

Pros

  • Social media listening.
  • Social media content analysis.
  • Social media planning.

Cons

  • Customer care.
  • Improvement in Dashboard.
  • Some metrics are still missing in the dashboard.

Return on Investment

  • Save men hours which impacts the ROI.
  • Easy to use dashboard.
  • All content in one place.

Great tool.

Incentivized
Verified User
Employee in Social Media (1001-5000 employees employees)

Use Cases and Deployment Scope

The organization I work for uses Khoros Social for two vastly different clients. We can efficiently moderate, respond to, and escalate multiple issues on various platforms for the client. Thanks to Khoros, we can check multiple platforms within our required SLAs. Escalations can be made promptly as well.

Pros

  • Moderation
  • Data
  • Meets time constraints.

Cons

  • Slightly less options with set up areas.

Return on Investment

  • Improved time it takes our mods to check various channels hourly.

Alternatives Considered

Hootsuite, Sprinklr Insights, Sprinklr Social, Sprinklr Marketing and Sprinklr Service

Other Software Used

Sprinklr Social, Hootsuite

Great experience with Khoros

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Use it for social media cross functional sign offs

Pros

  • Prompts
  • Email notifications

Cons

  • Sends repeat notifications to approve but it’s still pending others to approve

Return on Investment

  • Easy management of organic posts

Would recommend Khoros Social Media Management for crisis management

Incentivized
Verified User
Strategist in Social Media (51-200 employees employees)

Use Cases and Deployment Scope

We use Khoros Social Media Management for social listening and crisis management. It helps us to understand brands reputation better and reduce brand risk, by monitoring online conversations and social mentions. We also monitor trends, brands' competitors, and understand what people are telling about the brands we work with in order to maximize positive convos and reduce negative ones.

Pros

  • Social listening
  • Crisis management
  • Competitors monitoring

Cons

  • It could be better at analyzing sentiment
  • I don't really see the benefit of social planning

Return on Investment

  • The ability to quickly address threats
  • The ability to improve competitor analysis

Alternatives Considered

Talkwalker by Hootsuite, Brandwatch and Meltwater

Other Software Used

Talkwalker by Hootsuite

Khoros Social Media Management is good, but for mid-size companies with basic-medium social media needs

Incentivized
Verified User
Professional in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We used to use Khoros Social Media Management as our social media management tool, but at that time the interface felt outdated, and the platform didn't have as much powerful tools as their competitors. The Analytics module by the way is really impressive, and that's a good point to highlight. Overall Khoros Social Media Management didn't fit our needs so we changed the social media management platform to another one more "mature" and "robust".

Pros

  • Analytics module
  • Basic post scheduling
  • Smart scheduling

Cons

  • Lack of native social networks functions
  • Outdated UI
  • Steep learning curve

Return on Investment

  • Easy post scheduling
  • track brand's reputation
  • Powerful analytics tools

Alternatives Considered

Emplifi Social Marketing Cloud, Sprinklr Social, Sprinklr Insights and Zoho Social

Other Software Used

Sprinklr Social, Zoho Social, Emplifi Service Cloud

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