TrustRadius: an HG Insights company

Paperflite

Score9.3 out of 10

35 Reviews and Ratings

What is Paperflite?

Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.

With Paperflite, marketers can publish content that is discoverable by everybody in the organization. Sales teams can use Paperflite to share content in hyper-personalized microsites so that every customer sees what suits them.

Marketing and sales teams can then uncover deep insights for their content such as number of views, downloads, re-shares, time spent, and more.

Media

the single hub that helps organise and curate sales and marketing content.
an example of a personalized microsite, preloaded with relevant collateral to share with prospects across all media and devices.
where to share multimedia content with prospects as eye-catching thumbnails, without worrying about attachment sizes.
where the status of recent conversations is tracked.
some analytics that show how and when buyers engage with content

1 / 5

Sales Tracking at its Peak!

Use Cases and Deployment Scope

The sales team loves using Paperflite. We use tracking extensively to track all of our clients, distributors, and other people. I can view it when my client stops viewing my videos, my decks, and my case studies. I have exact insight into knowing which page they are reading and spending time on exactly.

Pros

  • Individual client tracking of content
  • In-depth reporting of engagement data
  • Live notifications of content consumption

Cons

  • No pain points to address in specific
  • Overall support is very helpful and manages to respond in time

Most Important Features

  • Collections for sharing large decks and images
  • Conversations tracking to give insights
  • Engagement reports that help track top accounts
  • CRM integration that helps with content performance

Return on Investment

  • Sales cycles have reduced drastically
  • Large file sharing has become seamless
  • End user experience is differentiated to other brands in the industry

Reporting with Immersive Personal Micro Sites

Use Cases and Deployment Scope

Paperflite is the savior of our company and my team. I use it to create what they call Collections. The microsites are limitless. I can share content, images, videos, books, anything I want, event HTML files. There is no limit on size and no lag on the experience. The tracking also lets me see if certain content is consumed more than the rest.

Pros

  • Customisation of Collections
  • Conversation Tracking of Collections
  • Engagement metrics in reports
  • Limitless sharing of content

Cons

  • There are images in the banners but need more options
  • No video options in Collection banners

Most Important Features

  • Collections
  • Sharing Collections via inbuilt email integration
  • Gmail plugin

Return on Investment

  • Content consumption has increased
  • Sales insights are reducing sales cycles

Metrics and Analytics to help you launch your Sales Rocketship

Use Cases and Deployment Scope

The extensive and precise tracking stats they offer are nice. With the ability to carefully track end user behaviour, it greatly aids my team and I in determining how well our material is received by the audience. The niche reporting allows us to breakdown individual clients as well amongst many other categories

Pros

  • Tracking one vs one engagement
  • Internal consumption of metrics
  • Performance of content with respect to Revenue

Cons

  • Metrics currently can be a little more detailed within the app
  • Much appreciated if reports had a single download feature

Most Important Features

  • Conversations - Prospect Tracking and Metrics
  • Reporting Module - Internal, External and Revenue Association

Return on Investment

  • Data driven understanding of Content
  • Assisting buyer journeys based on consumption metrics

The ultimate tool for sharing content with ease

Use Cases and Deployment Scope

Paperflite is very easy to use with regards to content sharing. It has become really easy to contact our prospects with the needed content without having to leave the platform for sharing a particular piece of content. The range to customise almost everything in the platform is one of the coolest things to do with Paperflite

Pros

  • Customisation of the tool
  • Sharing content to propsects
  • Sharing internally with team mates

Cons

  • Only uses Zoom for meetings

Most Important Features

  • Customise content across the content hub
  • Sharing in various ways through email and links
  • Internal collaboration with teams

Return on Investment

  • Saved hours on finding content and sharing with ease

Paperflite review

Use Cases and Deployment Scope

With Paperflite, we’ve been able to manage our content systematically and have everything in one place. We’ve also been able to curate personalized collections for prospects / existing clients, which gives them a great user experience! Overall- We’ve realized how Paperflite enables and adds value to every conversation with our prospects / existing clients.

Pros

  • Content Management
  • Content Distribution & Collaboration
  • Content intelligence
  • Content Experience

Cons

  • It's been wonderful to work with the Paperflite team. They're always available and ready to support. :)

Most Important Features

  • Ability to edit documents after sharing
  • Email Gating
  • Reporting that gives great insights
  • A bingeable content experience

Return on Investment

  • Paperflite has immensely helped in easy collaboration between teams which keeps us on top with the updated assets and not the outdated ones. A must-have tool in your mar-tech stack!