Adobe Marketo Engage

I like the behavioral tracking feature of Adobe Marketo Engage since it is able to interpret every prospective customer's behavior solely based on their interaction with the ad clicked by them. It further ensures that all the leads thus targeted are continually engaged with the service marketed to them by showing them different aspects of our services.

• In a nutshell, the data points to a positive impact.

We use Adobe Marketo Engage as the main marketing automation platform to power the following:

1. Email marketing (database and audience mangement and nurture).

2. Lead generation and customer engagement campaigns Through website forms and workflows related to the setup of our programs.

3. Management of the company's lead revenue lifecycle and funnel analysis (program performance and campaign ROI).

• Employee efficiency

Salesforce Marketing Cloud

Salesforce CRM Analytics

My department was very anxiously looking for a software that can create, execute and schedule ads on a short notice. That's when we came across Adobe Marketo Engage and it instantly ticked all the marks I have mentioned hereinbefore. It precisely targets the right audience both in B2C and B2B markets.

• ROI is leveraged and outcome is good

[...] partners with Adobe Marketo Engage as one of our two primary Marketing Automation Platforms. [...] and Adobe Marketo Engage connect seamlessly for Program creation, status updates, field mapping and event activity connections. When a [...] event concludes, any activity that an attendee participates in (such as asking a question or answering a poll) gets passed to their Lead's activity within Adobe Marketo Engage, which can then trigger an educated and automated follow up. Roughly half of [...]'s customers utilize Adobe Marketo Engage as part of their event/webinar follow up strategy, and it's a huge selling point for our team to have such a solid integration.

• Roughly half of [...]'s customers utilize Adobe Marketo Engage as their MAP, so it's had a direct influence on our sales numbers, considering that B2B marketers are well within our ICP.
• Some Adobe Marketo Engage customers have even invited us to conferences, like MOPSapalooza and Adobe Summit, where they introduced us to their network to talk about how seamless the integration between [...] and Adobe Marketo Engage truly is.

HubSpot Marketing Hub, Salesforce Marketing Cloud and Pardot LeadDeck (discontinued)

Salesforce CRM Analytics, Goldcast, Gong

Customer Relationships Management tool through which our entire business sends all of its global marketing emails, across every single region (EMEA to APAC to AMERS). It has our lead management model within this, so that we can track and report on all email marketing and how this directly relates to leads and opportunities - we have integrations in place therefore with Salesforce and Netsuite and PowerBI. Our primary users are the Marketing Operations Team who are based in Romania, but we also have seats and access for several regional marketeers who are able to then create emails within Adobe Marketo Engage themselves and track the reporting. We do a lot of sophisticated audience segmentation within the platform.

• Optimised lead conversion
• Increased employee efficiency
• Optimised nurture marketing campaigns
• Streamlined reporting

HubSpot CRM and Salesforce Lightning Platform

Slack, monday.com, Microsoft 365, Miro, Microsoft Teams, Trello, Jira Work Management, Adobe Acrobat Reader, Preview, SAP Concur, NetSuite ERP, Absorb LMS, Wagtail