Constant Contact Lead Gen & CRM

Score8 out of 10

671 Reviews and Ratings

What is Constant Contact Lead Gen & CRM?

Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.

Multi-Channel Campaigns

- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS.

Pre-Built Automation Templates

- Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages.

Contact Management

- Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with messaging.

Automated Messaging

- Deliver timely, relevant content with SMS and email marketing automation using a drag-and-drop Automation Path Builder. This helps to ensure that audiences receive the right message, at the right time: automatically.

Categories & Use Cases

Media

Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.

Use the power of the AI Content Generator to create content for emails, social posts, or SMS.

Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.

Reach your customers wherever they are with SMS Marketing.

Plan and post your social media messaging across platforms with our Social Posting tool.

Integrate with powerful tools to grow more using Constant Contact.

Watch your sends, opens, clicks and more. In-depth reporting allows you to watch the performance of your campaigns over time and see who is engaging and who isn't.

1 / 7

Social profile integration
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Category average: 8.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8

Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.3
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6
Custom reports
Users can create custom reports.
Category average: 7.1

Shahin Dehestani View profile

CMO (Chief Marketing Officer) in Marketing at Hi-Tech Car Audio (11-50 employees employees)

Use Cases and Deployment Scope

We use Constant Contact to send sale promotions to our list and nurture our list with valuable content. We sell mobile electronics products (car audio, car alarms, Dashcams, etc.) and install them for customers. Constant Contact has been vital to inviting our 7,000-person email list to a semi-annual VIP sale that generates $300K in revenue in just 4 days. (about 6-8 weeks of regular business).

Pros

Customer support.
Easy to setup and send campaigns.
Easy-to-use editor.

Cons

Adding pictures to emails can be tricky at times.
Doesn't show in-depth user behavior on your website.
Email generated sales revenue isn't as obvious.

Return on Investment

Has contributed to over 7 figures of sales results in the past 7 years.
Customer support has helped troubleshoot problems on multiple occasions.
Has helped us grow our list organically resulting in more repeat business over the years.

Usability

Alternatives Considered

Klaviyo and ActiveCampaign

Other Software Used

BigCommerce, Klaviyo, ShipStation

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use the forms, automations, lists and emails mostly. We automate processes and sequences of emails so we don't need to do manual work. We also use the media center to track how many opens and views they received. We have used integrations in the past to also add contacts and launch campaigns.

Pros

Email marketing
Automations
Forms

Cons

Reporting
Contact management and list

Return on Investment

Lets you send specific content to specific leads, creating great segmentation and one on one communications
Easy to track sales activity
Great to understand client ROI

Usability

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign and Brevo

Other Software Used

HubSpot Marketing Hub, ActiveCampaign

Nancy Hamlet View profile

Founder/Owner in Marketing at Kokua Creative Group (1-10 employees employees)

Pros

Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications based on actions taken by the prospect. The automatic lead scoring based on digital body language makes it easy for the sales team to prioritize follow-ups.
Designing emails and landing pages - There are a lot of really great templates for emails and landing pages so that even a non-designer, or non-techie, can create the emails and pages needed to support a campaign. The ability to track campaign ROI is built into the process so it's easy to see what marketing efforts are working and what needs to be fine-tuned.
Customer Service & Onboarding - From the moment you sign a contract with SharpSpring, you are assigned a customer success manager whose job is to make sure you receive training on the platform and that it is set up to ensure success. During the 3-month implementation period, the SharpSpring team gives you all the tools you need to learn the software. After implementation, the support does not go away. You can call with questions anytime it's needed and the team will walk you through how to do something until your question is resolved.

Cons

I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a survey) was captured in the system.
While the landing pages and email templates are easy to use, it would be nice if the setup was the same on both. On one, you have to double-click to add new elements; on the other you have to drag-and-drop. It's not a big deal, as you get used to it very quickly, but it would be good if it was consistent.

Return on Investment

SharpSpring has allowed me to get stickier with my clients, providing a value-added service that is generating revenue for their company.
Depending on the client, we've seen qualified leads increase by 10-40%.

Other Software Used

Adobe InDesign, Adobe Illustrator CC, GoToWebinar, GoToMeeting, SurveyMonkey, Trello

Devon Clark

Managing Director in Marketing at Zebrand (1-10 employees employees)

Use Cases and Deployment Scope

We use SharpSpring to, amongst other things, gather valuable data about our clients as they engage with different content. Their lead scoring system is so intuitive that it allows to prioritize and market to specific levels of the buyer's journey. This has been invaluable to our business. We're also able to schedule social media content, create unique landing pages for our different offerings and create automated workflows that save our sales team hours of work each month.

Pros

Lead Scoring
Sales Optimization
Landing Page Builder
Email Blast Builder
Workflow Automations

Cons

Native Sales Dialer included for one user
SMS integration
Custom API integration for some of the more popular tools

Return on Investment

10% increase in our monthly retainer value from month 1
24% increase in response time from our sales department

Alternatives Considered

HubSpot CRM and HubSpot Marketing Hub

Other Software Used

Google Ads, Google Analytics, Facebook Business Manager

Alvaro Pastor Vara View profile

Account Manager in Marketing at Nfq Advisory, Solutions, Outsourcing (1-10 employees employees)

Use Cases and Deployment Scope

One of the best marketing automation tools at the market. I firmly believe it is a great tool for agencies to bring the automation power to big, medium and small businesses. It is great to start an inbound marketing project at your client, because you can assign different prices for the license depending of the type of client. CRM included, automation, media center and a lot of powerful functionalities for a lower price than the competitors. It's remarkable that the support team and time response are fast and problem solvers. Keep doing great job SharpSpring!

Pros

Pricing
Functionalities
Support

Cons

Social media: we need to post videos and galleries!
More native integrations, a lot with Zapier but is more difficult than bringing into the tool.
Analytics back please!!

Return on Investment

The license price allow us to re-sell upgrading our revenue.

Alternatives Considered

HubSpot CRM and HubSpot CMS Hub

Other Software Used

HubSpot Marketing Hub

Salesforce Marketing Cloud

HubSpot Marketing Hub

Act-On Software

Adobe Marketo Engage

Keap

Constant Contact Lead Gen & CRM

What is Constant Contact Lead Gen & CRM?

Categories & Use Cases

Media

Key Features

Top Performing Features

Social profile integration

WYSIWYG email editor

Mobile optimization

Areas for Improvement

Customizability

Integration with Microsoft Dynamics CRM

Custom reports

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Pros

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Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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