Adobe Marketo Engage Reviews and Ratings

Rating: 8.1 out of 10

Score

8.1 out of 10

Community insights

TrustRadius Insights for Adobe Marketo Engage are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Platform: Users have found Adobe Marketo Engage to be a comprehensive platform for creating customized marketing strategies, with almost every feature needed for marketing solutions. Some users have appreciated the variety of tools available and the elimination of the need for additional software.

Efficient Automation Features: Reviewers have praised Marketo Engage's automation features for lead monitoring, management, and email customization as time-saving and efficient. They value these capabilities for generating high-quality leads and streamlining processes.

Advanced Tracking Capabilities: Customers have highlighted the advanced tracking capabilities in Marketo Engage, including detailed analytics, lead attribution, measurement, and accountability features. These tools are commended for their effectiveness in optimizing marketing campaigns.

Reviews

1208 Reviews

Best marketing automation platform of the market.

Rating: 9 out of 10

Incentivized

May 7, 2025

Use Cases and Deployment Scope

We utilize it for marketing automation, primarily email marketing, as well as other purposes such as landing pages optimized for conversions, webinars, and automated lead scoring. Some new capabilities, such as webinars and progressive forms, are also very useful, improving our conversion rates.

Pros

Email Marketing.
Automation
Score to leads.
Landing pages.

Cons

The level of personalization.
Trainings
Setting up from zero is complex.

Likelihood to Recommend

I think it is a great tool for all organizations, whether they are small or large, because it can help all of them. Every place where marketing is executed has room for marketo. Also there are a lot of different options to use it.

Verified User

Program Manager in Marketing (501-1000 employees)

Vetted Review

5 years of experience

Why Marketo

Rating: 10 out of 10

Incentivized

April 29, 2025

Use Cases and Deployment Scope

We use to manage email marketing across 12 countries and different websites. Problem was we had to create 12 different emails but with Adobe Marketo Engage we only send one with different links for each region. Its a very powerful platform, and I love using email script tokens and dynamic content.

Pros

Email script tokens
Dynamic content
Tracking

Cons

The backend email design functionality is not great; we use Knak, and that is a lifesaver. It would be good, if Adobe Marketo Engage had that design capability, so we would not have to pay extra for another platform.

Likelihood to Recommend

Well suited if you need to use dynamic content, high level personalization.

Shweta Sharma

Marketing Specialist in Marketing at UBT (501-1000 employees)

Vetted Review

3 years of experience

View profile

Absolutely no-brainer buy

Rating: 9 out of 10

Incentivized

April 11, 2025

Use Cases and Deployment Scope

we use it for outreach and campaigns across our target account list alongside campaigns that the SDR’s run on a 1:1 basis

Pros

Real time insights to performance
Lead prioritization via scoring
Nurture campaigns
Attribution

Cons

Not user friendly for those inexperienced
Difficult to initially implement

Likelihood to Recommend

it helps us prioritize high intent, leads over leads that are not worth reaching out to at the present time. we use it in our CRM for lead scoring, and that feeds what our SDR’s are focusing on for any given day. we also really appreciate the campaign attribution and journey for each prospect that math directly onto the lead or contact record. Running, nurture campaigns out of Adobe Marketo Engage are pretty easy once you can figure out how to do it. ultimately, we like to run it in tandem with one to one campaigns that the SDR’s do on a different platform.

Verified User

Vice-President in Marketing (501-1000 employees)

Vetted Review

5 years of experience

Marketo Engage Review

Rating: 8 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

Adobe Marketo is our marketing data source of truth. It's where all of our engagement lives, where all of our email programs are created. It's where all of our leads from our different campaign sources flow into and it sends that data up through our CR

Pros

It keeps all of our very important lead data in one place. It's very flexible, allows us to do a lot of different things around list building and segmentation. It deploys our email campaigns for us and it's also where our landing pages are built. So it does a lot of the things that we need to do from a data and deployment perspective.

Cons

User interface user experience could be better. Not a very user friendly product.

Likelihood to Recommend

If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.

Alex Beard

Marketing Manager for Demand Generation and Marketing Ops in Marketing at Crown Castle (1001-5000 employees)

Vetted Review

5 years of experience

Adobe Marketo Engage is best in class

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Adobe Marketo Engage is essential to our success. By streamlining operations and increasing efficiency, it helps us with data management, automation of repetitive tasks, and seamless integration with other tools. With its intuitive interface and robust feature set, our team can work more productively to grow revenue.

Pros

Integrations
Scale with a growing business
Streamline operations

Cons

Reporting for leadership

Likelihood to Recommend

Adobe Marketo Engage is perfect for B2B SaaS at every stage of growth, from startups to the enterprise.

Lauren McCormack

VP in Marketing at RP (11-50 employees)

Vetted Review

13 years of experience

A marketers pov

Rating: 9 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use it for out marketing automation with emails, events and nurture campaigns. It has helped us with seeing how marketable our database is, how our emails go and our lead process. We are able to see the performance, people performance and much more. We also use it for landing pages that are able to generate lead capture. It’s very flexible and dynamic .

Pros

Email camaigns
Nurture campaigns
Webinars

Cons

Landing pages are outdated, no drag and drop
Make it a bit more user friendly
Integrations sometimes don’t work

Likelihood to Recommend

It’s very well suited for email campaigns, events, and nurture campaigns. We utilize their ability for form fills on our website and then sending them to the appropriate sales person. We also are able to show how marketable our database which is hug for us. The landing page section is very outdated and we do struggle to do landing page templates that look modern.

Verified User

Strategist in Marketing (201-500 employees)

Vetted Review

2 years of experience

Marketo Engage Review

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use it to attract, engage and build relationships with customers and prospects.

Pros

Customer lifecycle
Customization
Automation

Cons

Continued product development
Leverage other Adobe products in the content supply chain
Bring some of the AEP features down market to non-enterprise customers.

Likelihood to Recommend

B2B customer engagement

Brandon Schulte, MBA

VP Sales & Marketing Technology in Information Technology at Zirous (51-200 employees)

Vetted Review

7 years of experience

View profile

Great tool for B2B Marketing

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use Adobe Marketo Engage for Marketing automation -- we use it to automate emails and track engagement across channels.

Pros

Automation
Integrations
Segmentation

Cons

Duplicate Management

Likelihood to Recommend

Well suited for dynamic emails with multiple engagements. Less suited for simple programs.

Verified User

Director in Marketing (10,001+ employees)

Vetted Review

8 years of experience

Email experience with Marketo Engage

Rating: 7 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We primarily use Marketo Engage for Email and Marketing Automation.

Pros

Email
Progressive Forms
Automation

Cons

Duplicate Merging
Reporting

Likelihood to Recommend

I feel like Adobe hasn't invested in the Marketo technology up until more recently. The good thing is it looks as if this is changing with some additional functionality with company web capabilities recently presented.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

2 years of experience

Marketo MAP Review

Rating: 8 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use Marketo for marketing Automation and emails, Marketo is also a key part of all our integrations and CRM and tech stack

Pros

Automated programs
Web Hooks
Dynamic List building

Cons

granular reporting
Improved user license pricing
Better Salesforce integrations without extra product purchase

Likelihood to Recommend

it does bulk email setup and sending well. It's Salesforce object sync is helpful

Verified User

Administrator in Marketing (1001-5000 employees)

Vetted Review

3 years of experience

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