Intuit Mailchimp

Score8.1 out of 10

2,663 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Categories & Use Cases

Media

Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.

Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.

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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8

Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6

Most Frequent Users

Top 3 industries using Intuit Mailchimp.

Based on HG Insights installation data

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#1 most frequent

Professional, Scientific, and Technical Services

9.4%

86,940 installations of 928,815

#2 most frequent

Manufacturing

4.3%

39,633 installations of 928,815

#3 most frequent

Information

4.3%

39,554 installations of 928,815

John Dykstra View profile

Small Business Owner at JRD Apps (1-10 employees)

Use Cases and Deployment Scope

As a technology and marketing consultant I've had several opportunities to help my clients choose and set up direct mailing systems. I always recommend Intuit Mailchimp and most of my clients agree. It's quick and easy to set up and start sending out effective emails.

In most cases we've uploaded existing customers and also used the Intuit Mailchimp sign-up forms.

We've also done most of the graphics and creation of content for the emails. Using templates and saving templates save a lot of time and helps us to present a consistent look.

Pros

Easy to segment users in the database
Great reporting and review of campaigns
Helpful tools to build new campaigns and set up updated ones
Good templates and forms

Cons

In the years I've been using Intuit Mailchimp, they've updated their platform quite a bit. Any problems I had early on are now addressed and fixed.

Return on Investment

One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.

Usability

Alternatives Considered

Constant Contact

Other Software Used

Google Workspace, Microsoft 365, Google Gemini

Richard Sandown

CEO in Corporate at Camprs (11-50 employees)

Use Cases and Deployment Scope

We leverage Intuit Mailchimp to manage all of our outbound marketing needs for current and prospective clients. We use it to create cadences for new prospects who engage with our gated content and like the A/B testing features as it has allowed us to optimize a number of our marketing campaigns. Primarily it has been great because Intuit Mailchimp is an easy to use tool and I can quickly get any members of my team up and running on the platform easily.

Pros

Free Tier is great to get started
The UI is very easy to navigate
Having sequences and the ability to AB test emails

Cons

The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
Customer support can be a bit lacking at times and their docs aren't always the best

Return on Investment

We increased the number of emails we sent prospects by 2x with automated campaigns
Our webinar attendances increase by 13% off of a new email template we used
We have grown our email list by more than 2,000 prospects

Usability

Alternatives Considered

MailerLite

Other Software Used

HubSpot CRM, LinkedIn Sales Navigator

Pintu Barman View profile

Web Developer in Information Technology at Onlightenmedia (11-50 employees)

Use Cases and Deployment Scope

We primarily used Intuit Mailchimp's API service to integrate it with our SaaS applications. Which allows our clients to integrate their Intuit Mailchimp account and gets subscribe by their audience and run their own Email Marketing . Also we have given another feature like our clients can embed custom html subscription form which is made inside Intuit Mailchimp platform and then add in our SaaS app to get subscribe it is very useful and best for customization.

Pros

Lots of free custom html forms which can be embed in any webpage.
Intuit Mailchimp offered a free plan which is good who just wants to try the application before purchasing any plan.
Detailed analytics page.

Cons

Setting up Automation flows are little bit complex, it can be made more easier.
Lack of detailed training videos.

Return on Investment

It has a very positive impact in our overall business.
Very Cost effective as we use the free plan of Intuit Mailchimp its saved lots.
Very easy to integrate in third apps which saves time.

Usability

Other Software Used

Liquid Web

Tyler Porras

Owner at ERA Automotive (1-10 employees)

Use Cases and Deployment Scope

We love Intuit Mailchimp for automating email and sms marketing campaigns! This helps us with reaching more customers more easily and with a lot of awesome tracking metrics.

Pros

Campaign Design
Metrics tracking
CRM management

Return on Investment

Increase user engagement and sell through by 30%

Usability

Other Software Used

Shop-Ware, Tekmetric

Asya Shein View profile

Founder & Publisher in Marketing at Fusicology (1-10 employees)

Use Cases and Deployment Scope

We use Intuit Mailchimp to send email blasts and also collect emails for various segments. Starting to use the SMS options as well. The ability to send to specific lists with specific filters and rules is ideal.

Pros

List segments
Analytics
Clean email design

Cons

Customer service via phone
Allow more emails to be sent monthly

Return on Investment

Higher open rate of up to 40%
Trusted source for email marketing by users

Usability

Alternatives Considered

Constant Contact

Other Software Used

Squarespace, QuickBooks Online

Intuit Mailchimp

What is Intuit Mailchimp?

Categories & Use Cases

Media