Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Khoros Social Media Management
Score8 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
N/A
Pricing
Hootsuite
Khoros Social Media Management
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
Hootsuite
Khoros Social Media Management
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
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More Pricing Information
Community Pulse
Hootsuite
Khoros Social Media Management
Considered Both Products
Hootsuite
Verified User
Chose Hootsuite
Sprinklr is far superior for user engagement. However, as far as I know, it does not have post scheduling or maintenance. I would recommend Hootsuite over Khoros and Social Studio.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Engagement Coach in Social Media at STARTEK (Automotive, 501-1000 employees)
Chose Hootsuite
Hootsuite was a better tool than Spredfast and less cumbersome, however, the missed posts did require more staffing and revenue that could have been saved if the tool was able to deliver all posts across all platforms. The design is user-friendly and easy to ready and provides …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
I enjoy Khoros and Buffer a lot more. Hootsuite was filled with false promises and Khoros and Buffer are very straightforward in what they can provide. Buffer has few capabilities but you are aware of then when you purchase it. Khoros is very robust especially for enterprise …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Khoros (Formerly Spredfast + Lithium)
Verified User
Chose Khoros Social Media Management
Khoros is by far the easiest to use Spinklr has more functions with ads for TWitter and you can keep track of budget easily on Sprinklr but it is an absolute MONSTER for the interface. I am a certified Sprinklr admin and I still have problems figuring stuff out. Hootsuite is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Associate Director, Digital Strategy in Marketing at Temple University - Lewis Katz School of Medicine (Higher Education, 501-1000 employees)
Chose Khoros Social Media Management
I would say they are pretty similar. I do find the look and ease of the tabs in Hootsuite to be very beneficial, as well as the best time to schedule/post based on historic engagement in Sprout Social to be very beneficial. I would appreciate either or both of these features …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Project & PR Manager in Marketing at Laboratorio Comunicazione (Entertainment, 5001-10,000 employees)
Chose Khoros Social Media Management
I used to manage some Hootsuite channels, but Khoros is absolutely the best for the requirements a company such as Logitech and its subsidiaries need, especially for covering lots of territories while providing the same top-level service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Khoros Social Media Management
Hootsuite is great for smaller teams and organizations and provides basic analytics/reporting. It's ideal for those who aren't as advanced in the social maturity scale. Khoros Experiences does what TINT does, times 10. I use (and have used in the past) NetBase more for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
We've had a far better experience on Khoros than we did on Hootsuite. Khoros Marketing has a lot more capabilities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
Khoros met a specific technical need that other vendors couldn't provide for us. However, in terms of interface and performance, my impression was that there was little difference between it and its closest competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
I've used a number of other Marketing software over my 13yrs of working in social media. I would say that Khoros stacks up relatively well against it's competitors. It may not be the number one but it suited our needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
Khoros offers more specific labels for customer posts
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
I would say Khoros is among the better platforms I've evaluated, near the top of the pack.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
Khoros Marketing is more succinct and easier to understand than competitors I have used in the past.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
I was not involved in the selection process for Khoros Marketing. However, it serves the needs of our business and compares well with other products used in the organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
I wasn't involved in the selection process in my current position. However, I would say Khoros compares favourably to Sprout Social. The features are comparable and the reliability of the tool is great. Scheduling posts is quick and easy, so training other users is generally …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Khoros Social Media Management
Sprout Social has a better mobile interface IMHO but the depth of feature in Khoros is unmatched.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Khoros Social Media Management
The combination of scalability, enterprise functionality, and user experience is incomparable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media Manager in Marketing at Midcontinent (Telecommunications, 1001-5000 employees)
Chose Khoros Social Media Management
Khoros Marketing (Formerly Spredfast + Lithium) had more robust publishing features and better API integrations than the others. It allowed us to do more from within the platform rather than having to do a lot of things in the organic social platforms. We also liked the way it …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing & Communications Coordinator in Social Media at Sutter Health Plus (Hospital & Health Care, 51-200 employees)
Chose Khoros Social Media Management
The legal disclaimer our industry must undergo with third party apps and platforms is strict - Khoros was able to meet the parameters. I have no complaints with the feature it has compared to some other social channels. I would like to see more hashtag research tools, and "best …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Ryzen Gaming Social Manager in Social Media at AMD (Semiconductors, 5001-10,000 employees)
Chose Khoros Social Media Management
It is definitely more robust in features offered, especially for analytics and reporting. It provides a better solution for companies with larger teams that need to manage content and communities across multiple products and communities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Khoros Social Media Management
We selected Khoros because it fit the larger organization structure and capabilities the best.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
