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Hootsuite

Score7.9 out of 10

1,188 Reviews and Ratings

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.
Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.
Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.
Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.
Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

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Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

FAQs

What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
How much does Hootsuite cost?
Hootsuite starts at $149.
What are Hootsuite's top competitors?
Salesforce Marketing Cloud Social Studio (discontinued), Sysomos, now part of Meltwater, and Falcon.io now part of brandwatch are common alternatives for Hootsuite.
What is Hootsuite's best feature?
Reviewers rate Facebook highest, with a score of 9.7.