Demandbase is ABMers best friend
April 23, 2025

Demandbase is ABMers best friend

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We have been using Demandbase for several years now. I’ve had an exceptionally good experience working with the Demandbase team. The tool provides us with so much value not just for the ABM team, but also the account team or the digital team. We use the insights in the Demandbase One platform to drive digital campaigns, to make better account decisions and to help select our ABM accounts list. We’ve tried other platforms and we’ve decided to choose and remain with Demandbase for the long run because it provides us with the best possible solution.

Pros

  • Intent Data
  • Account insights predictions
  • Account insight dashboard
  • Account snapshots

Cons

  • AI Implementation
  • Better User Interface (UI)
  • Better customization of reports
  • Better conversations with sales
  • More personalized digital campaigns
  • Determining touch points in near real time
Because the system in and of itself is great. The features it provides are top notch, but it’s missing a little something with the User Interface (UI). The platform could use a facelift and improvement on the way the data and reporting is presented. The experience with the Demandbase team is exceptional and they bring good value to the conversations.
  • 6sense
They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

If you’re doing ABM then it is a must. It helps provide insights into each of the accounts we support as part of the program. It helps sales team and account team get a snapshot of what is happening with their account, get notified if there are intent data spikes and get better insights when leading conversations with the accounts. It helps the ABM digital team get better understanding of the current state of things of the account in near real-time.

Demandbase One Feature Ratings

8.5
Integrations with third-party software
10
Automated workflow & orchestration
7
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
7
ABM sales intelligence
10
8.0
Automated routing and prioritization
5
Customer interaction histories
Not Rated
Personalization
9
Engagement data tracking
10
6.0
Ad campaign creation
6
Display advertising
6
Contextual advertising
6
Social advertising
6
Ad reporting and analytics
6

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