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Use Cases and Deployment Scope
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Pros
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Demandbase One
141 Reviews and Ratings
What is Demandbase One?
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
Categories & Use Cases
Media
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Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Areas for Improvement
Downstream intent signals
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
Category average: 8
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 7.9
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
Who Buys & Uses Demandbase One
#1 most frequent
United States of America
65.6%1,947 installations of 2,966
“We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy.”
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.1%211 installations of 2,966
#3 most frequent
Canada
3.6%108 installations of 2,966
Pros
- Effective account engagement tracking across channels
- Robust intent data for predicting conversion likelihood
- Comprehensive account intelligence and targeting capabilities
Cons
- Complex and overwhelming user interface (UI/UX)
- Concerns regarding data accuracy and timeliness of updates
- Lack of data granularity for precise prospecting
Demandbase saves me so much time
Use Cases and Deployment Scope
We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy. We use it for targeted outreach to schools that are engaging with materials on our website.
Pros
- Highlighting accounts and prospects to reach out to
- The probability and scoring of the likelihood an account will become an opportunity or future customer
- Tracking engagements across a timeline
Cons
- It would be great if Demandbase had a live chat feature for people on the website
- Marking accounts as "engaged" when they've only opened one email. It might be better to mark an account as engaged when they've interacted with more than that.
Return on Investment
- Demandbase has helped save us time with prioritizing engaged accounts
- More effective campaigns
- Increased opportunities
Usability
Alternatives Considered
Drift
Other Software Used
Drift, Outreach, Salesforce CRM Analytics
My positive experience with Demandbase
Use Cases and Deployment Scope
Description of how we use Demandbase One in our organization:Target account identification: We use Demandbase One to identify and prioritize accounts that are most likely to become customers.Anticipating customer needs: Demandbase One enables us to proactively address customer requirements by providing predictive insights into their behavior and intentions.
Pros
- Improved identification of qualified leads.
- increased personalization in marketing strategies.
- Improved connection between sales and marketing teams.
- Ease of measuring the return on investment (ROI) of B2B marketing campaigns.
- Proactive rather than reactive approach to customer needs.
Cons
- Improve the number of identified customers
- Make the platform easier to use.
Return on Investment
- so far the impact is not as positive as expected, we have to improve the tool's techniques and make better use of it.
Usability
Save time with focused intent engagement outreach
Use Cases and Deployment Scope
I use this platform to find new prospects by analysing web activity. With a very busy schedule and little time to prospect as a new business sales quota carrier, it helps me target my outbound efforts on accounts which are actively engaged, with intent and showing specific activity. This product helps me find leads within accounts in conjunction with sales navigator and also within my crm with the salesforce integration that are interested in my products and services.
Pros
- Avoid non engaged accounts
- Find engaged accounts
- Save time
- Accurate web activity data
- Provides lots of filters to drill down on data
- Integrations with our CRM
Cons
- Allow everyone to create their own dashboard
- AI Co pilot that gives answers on search filters to use for specific reports/ filters etc. E g. I could ask co-pilot how do I create a report with x,y,z and what filters do I need?
- More salesforce fields
- Fewer more specific ( less repetitive) filters of the same name
Return on Investment
- I've found over £1mil in sales qualified opportunities using Demandbase
- I've found Run rate opportunities to find last minute business deals that are ready to buy
Usability
Other Software Used
LinkedIn Sales Navigator, Clari, Groove, a Clari company, Clari Copilot
A Great Resource for Innovative Marketing
Use Cases and Deployment Scope
We use Demandbase for digital add campaign projects. We start with lists inside programs in Marketo and then we have an integration set up with Demandbase where we reference people in those programs and we build Account lists inside Demandbase that we use to target B2B or B2C customers with digital ads. These lists can be used to create look a like lists.
Pros
- The clean and direct layout and visuals make learning in the platform pretty easy
- The platform integrates with a large variety of other systems and tools
- It does a great job improving account-based marketing and we are an organization that deals with a lot of accounts
Cons
- I worry that sometimes the data may be outdated and not updated as often as it should be
- Demandbase can only pull "member of program" from Marketo not "member of smart list"
- Depending on the project, the cost can be pretty high
Return on Investment
- We are still learning of its full capabilities so the ROI has not been very high yet
Usability
Alternatives Considered
Adobe Marketo Engage
Other Software Used
Adobe Marketo Engage, Salesforce CMS, LinkedIn Marketing Solutions
