#1 most frequent
United States of America
63.9%101 installations of 158
What is Blueshift?
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
Categories & Use Cases
Media
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Screenshot of AI-Enabled Cross Channel Marketing
Who Buys & Uses Blueshift
#2 most frequent
Australia
8.2%13 installations of 158
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
7.0%11 installations of 158
Good start, need more to finish.
Use Cases and Deployment Scope
We were looking for something that would tie into the systems that we use to originate the services that we offer, directly into Blueshift for us to then trigger and send out campaigns without much manual intervention. The only setup we would need would come from the setup of the campaign itself, and then based on the criteria we were looking at we'd then select and drop them down the path that best fits them. We would use this by using the API connectivity and drive in the data we would need to pull that in.
Pros
- API Connection
- Campaign Management
- Dynamic List Creation
Cons
- Reporting.
- Support.
- Flow of Data.
Most Important Features
- Campaign automation.
- CRM capabilities.
- Reporting on campaigns.
Return on Investment
- Slowed process in getting all products in one system.
- Improved/introduced new email streams.
- Automation of email.
- Introduction of new products into email.
Alternatives Considered
Salesforce Marketing Cloud Email Studio, Pardot, Adobe Marketo Engage and HubSpot Marketing Hub
Other Software Used
Salesforce CMS, Litmus, Yieldify
Daily User of Blueshift
Use Cases and Deployment Scope
We use Blueshift as a customer data platform - both to manage, curate, and update our customer segmentation and to integrate that data into our email templates. We build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns - so it's quite intricate to manage.
Pros
- Customer data management and segmentation
- Intuitive, easy to use platform
- Quick and efficient customer support
Cons
- Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
- Ability to move customers easily from one campaign to another with one click
Most Important Features
- Data management
- Journey building
- Customer events
Return on Investment
- Better segmentation, targeting, and intelligence lead to higher revenue per send and better deliverability
Alternatives Considered
Salesforce Marketing Cloud Email Studio
Other Software Used
SparkPost, Movable Ink
Great Product for Complex Marketing Programs
Use Cases and Deployment Scope
Blueshift is an excellent customer data platform for companies managing large amounts of data. It was especially useful for developing complex emails and campaigns based on several stored data points and API calls. The user interface is the best of any email platform I have worked with making complex tasks easy to implement. The support was top-notch also.
Pros
- Intuitive user interface.
- Manage complex data.
- Useful features.
Cons
- I honestly can’t think of anything.
Most Important Features
- Product Features.
- Ease of Use.
- Responsive Support Team.
Return on Investment
- Does not apply to my interactions with the product.
Alternatives Considered
Braze, Campaign Monitor, Salesforce Marketing Cloud Email Studio and Mailchimp
Other Software Used
Litmus, Braze
Powerful AI-based tool for data-driven marketing
Pros
- Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
- Integration with Segment and other apps
- Retargeting with dynamic content pulled from data feeds / catalogs
Cons
- Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
- Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Return on Investment
- Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Blueshift - A Powerful Marketing Automation Tool
Pros
- Range of capabilities
- Predictive score
- Integrated with a lot of other tools
- Facebook syndication
Cons
- Not the best UX
- Support is often needed to understand how the tool works
- Reporting could be improved (UI)
Return on Investment
- Better ROI with more precise targeting
- More adapted to pressure
- Long to put in place however so it's taking time so we've potentially lost potential customers
Alternatives Considered
Customer.io
Other Software Used
HubSpot CRM, Periscope Data, Salesforce Commerce Cloud
